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The Skin Consult Pushes Beauty Tech To New Levels

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Dr. Sajani Barot knows firsthand the pain of time and money wasted on beauty products that don’t live up to advertising hype. After spending decades suffering from skin trouble, and hundreds of dollars on testing various products — only to find that nothing worked for her particular issues — Dr. Barot felt compelled to act. 

Carrying a Doctorate of Pharmacy degree, Dr. Barot had more experience and know-how than the average beauty product entrepreneur. This particular education and skill set combination sets her company, The Skin Consult, apart from the competition within the crowded skincare market. Dr. Barot has also introduced a healthy dose of cutting-edge technology into her business, making The Skin Consult exceedingly unique.

A Move and an Idea

Dr. Barot’s personal skin issues began in 2012 when she moved from Chicago to Jackson, Mississippi. The change in climate did a number on her skin, so she searched high and low for a skincare regime that would address her acne and hyperpigmentation. 

“There was no methodological way of building an evidence-based skincare routine,” says Dr. Barot. “Despite visiting local dermatologists and a couple of med spas, I did not get the help I needed or the personalized concierge skincare education and consultations that I was seeking.”

Dr. Barot also observed that social media often served as a roadblock to finding the best skin care products. “So many influencers have become skincare experts without proper training or knowledge of how ingredients work, pharmaceutics, product formulation, skin science,” she notes.

The trial-and-error approach wasn’t working for Dr. Barot, and she knew she wasn’t alone in her struggles. Spending hours researching ingredients, methods, and professional opinions, Dr. Barot eventually landed on the idea for The Skin Consult, a concierge skincare service that offers professional advice and proven results. 

Bringing Tech and Beauty Together 

Right before the pandemic prompted nationwide shutdowns, Dr. Barot decided to combine her research and interest in making professional skincare more accessible and tailored to the individual into a one-stop-shop for skincare needs. The Skin Consult brings knowledgeable skincare professionals together into one site, creating a single resource to access tried and true experts no matter where the consumer may be located. “There are many knowledgeable skincare professionals out there,” says Dr. Barot, “but the challenge is we don’t know how to find them and how to know who is good. This was one problem I wanted to solve.”

Dr. Barot created software that would allow approved skincare experts to list their profiles, availability, and specialties in one easily-searchable system. Once a customer finds an expert they are interested in working with, that professional can be easily booked for a video-based virtual consultation. 

This merger of beauty and technology speaks to the new post-pandemic approach to meeting consumers where they are. People have become accustomed to online shopping, online health and wellness care, and having services tailored to their individual needs via sophisticated algorithms. The Skin Consult brings this novel mix of technology together in one cohesive site. 

To Dr. Barot, the medical community has always been data-driven, and she believed her skincare site needed to be data-driven as well. With The Skin Consult, every product is vetted. Clinical trials, ingredient panels, and marketing claims are reviewed before products hit the site’s virtual shelves. The Skin Consult again turns to the data to match users with the correct consultants and the best possible products. The site’s algorithm is based on peer-reviewed published literature and 50-plus data points collected from users during the consultation booking process. This AI-enabled algorithm allows tailored recommendations to be created for each individual site user in real time, during their consultation with their chosen professional.

A New Frontier for Skin Care 

The Skin Consult represents a new frontier for skincare, not only with its use of advanced technology but in its holistic approach. “We aim to tackle skincare as it relates to the entire mind and body,” remarks Dr. Barot. 

The platform has already onboarded 35 professionals that include doctors, PAs, pharmacists, and estheticians. Since its inception, over a thousand patient surveys have been compiled, and data has been extracted to direct site users to the best care team and products for their skincare needs. 

Dr. Barot sees The Skin Consult platform changing the way people approach skincare, but also how skincare and beauty brands find their market. 

“Every day, there are new brands launching in a very crowded space. A trusted platform can help the best of these brands stand out and continue to be available to the public. Our marketplace offers a place for consumers to find the lesser-known brands that are vetted by experts in the field.”

On The Skin Consult site is the promise that the concierge service “meets your skin where it is and walks with you every step of the way”. This highly-personal and intuitive service is at the forefront of the new consumer market, bringing users precisely what they’ve been looking for in an accessible way.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Health

The Scientist as Storyteller: How Steven Quay Makes Complex Medicine Relatable

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Scientific discovery often struggles to reach the people it is meant to serve. The distance between research and public understanding can be vast. For most scientists, publishing in peer-reviewed journals is the endpoint. For Dr. Steven Quay, it is only the beginning. His career has been defined not just by what he has discovered, but by how he communicates it. 

Scientific trust today faces growing skepticism and misinformation spreads faster than facts, Quay has embraced a rare role. He is both a scientist and a storyteller. His ability to bridge the technical and the human is what makes his voice resonate across disciplines, institutions, and communities.

Writing as a Lens into the Human Side of Science

One of the clearest examples of Quay’s narrative instinct lies in his writing. He has authored three major books, each rooted in a different part of his life and expertise. Together, they show how a medical researcher can also be an accessible public thinker.

In Stay Safe: A Physician’s Guide to Survive Coronavirus, published June 5, 2020, during the first days of the pandemic, Quay offered plainspoken, evidence-based guidance on protecting oneself and one’s family. It was not framed as a political statement or a policy directive. It was personal and grounded in the daily realities people faced. He wrote it not just as a scientist, but as someone who wanted to help others navigate a frightening time with clarity and calm.

His second book, The Origin of the Virus, tackled a more complex and controversial subject: the question of how SARS-CoV-2 emerged. Rather than speculate, Quay walked readers through the scientific evidence with the kind of transparency that is often lacking in public discourse. The tone was methodical, never alarmist. What set the book apart was its balance, engaging to a lay reader, yet rigorous enough to be taken seriously by professionals.

Then there is A Ride Through Northville, a deeply personal departure from the world of virology and oncology. Here, Quay revisits his childhood in Michigan, capturing the streets, friendships, and quiet moments that shaped him long before he entered a lab. The structure of the book mimics the experience of riding a bike through town, evoking memory not as a chronology, but as a sensory journey. For a scientist whose career has involved high-stakes research and global debates, this book offers a rare window into the reflective, grounded person behind the work.

Speaking Clearly Without Speaking Down

Quay’s communication skill is not limited to the written word. He has also become a frequent guest on health-focused podcasts and a speaker at public science forums. His TEDx talk on breast cancer prevention is one of the most viewed videos on the subject, and for good reason. He does not rely on drama or abstract theory. Instead, he explains mammographic density, hormonal risk, and clinical trial design in a way that makes the science both comprehensible and actionable.

In interviews, Quay has a habit of slowing things down. He avoids jargon unless he defines it. He is comfortable saying, “We don’t know yet,” which, in the realm of public science, is a kind of honesty that builds trust. He often discusses Atossa Therapeutics’ trials in plain terms, describing how experimental drugs like (Z)-endoxifen might help certain patients respond better to treatment. He emphasizes that these are ongoing studies, not marketing pitches, which sets him apart from many biotech executives.

Educating the Public Without Oversimplifying

One of the challenges of public-facing science is resisting the urge to oversimplify. Many well-intentioned scientists flatten complexity to fit the constraints of social media or mainstream news. Quay does not follow that path. He explains mechanisms and hypotheses with nuance, trusting that readers and listeners are capable of understanding more than they are often given credit for.

His social media presence reflects the same philosophy. He shares articles and research updates, but rarely with alarm or bravado. When he comments on current medical debates, he tends to lead with evidence rather than opinion. That steady tone has earned him a following that spans across ideological and professional divides.

During the pandemic, this approach stood out. While others chased headlines, Quay focused on distilling evolving guidance into practical advice. He acknowledged the limits of current knowledge, updated his views as new data emerged, and emphasized science as an iterative process. His voice became one that many people turned to not for certainty, but for clarity.

A Scientist’s Responsibility Beyond the Lab

Quay has often said that science does not exist in isolation. It is part of society. That belief informs why he writes, speaks, and engages in public discourse as actively as he does. He sees the scientist’s role not just as a producer of knowledge, but as a custodian of its meaning.

He has testified before the U.S. Congress and advised the State Department, not as a politician but as a physician-scientist committed to accuracy. In each case, his contribution has been grounded in data but shaped by a recognition of the human implications of policy and research.

This is especially evident in his work on breast cancer. By advocating for better screening tools and more personalized treatments, Quay speaks not only to clinicians and investors but to women facing real fears about their health. He explains the science behind mammographic density and hormonal modulation not just with charts, but with stories about what those risks mean in someone’s life.

Storytelling as a Form of Service

What makes Quay’s communication style compelling is that it never feels performative. He is not branding himself or building a media empire. He is doing what he believes scientists should do: make their work useful.

In every form of his storytelling, from the deeply personal to the technically specific, there is a throughline of responsibility. He understands that science touches people’s lives in ways that go far beyond the lab. For him, that means speaking clearly, writing honestly, and never underestimating the audience.

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