What are #SecretVeneers by Sonrisa Italiana’s Dr. Daniel Zabaleta? Your Key to a Naturally Perfect Smile!
Veneers can be a great way to treat various cosmetic concerns including discolored, chipped, broken, or misaligned teeth. They’re often the best fix to achieve your “dream smile” since they practically guarantee perfect pearly whites. But you may have some concerns about the installation of veneers and their results, so we’re here to introduce you to a world-renowned dentist’s secret to achieving the best natural-looking smile on the market.
“Secret Veneers” are a newly-designed version of the traditional veneers as introduced by leading and award-winning Colombian dentist, Dr. Daniel Zabaleta. A veneer consists of a thin shell that is placed in front of a natural tooth to alter its appearance. Secret Veneers differ slightly from traditional ones in application technique as Dr. Zabaleta’s are meticulously customized layer-by-layer, and they are made out of 100% dental porcelain. Each veneer is carefully made to fit the patient’s tooth and colored to match the rest of the patient’s smile (unless they request the pieces to be whiter in color). They can be made to alter a tooth’s size, shape, and color. In several cases, veneers can also correct gaps, chips, and minor alignment issues.
Dr. Zabaleta’s holistic approach aims to seek the best results for the patient in terms of a natural-looking smile. His dental office in Barranquilla, “Sonrisa Italiana”, prides itself on making sure the result is always your ideal smile, and not thick, bulky, or “fake” looking teeth. Dr. Daniel Zabaleta holds a DDS from the Fundación Universitaria San Martin and has over 17 years of experience in dentistry. He has obtained over sixty internationally-recognized post-graduate degrees and certificates and has won over four top-merited international awards. His newly designed version of the veneer has been performed over 50,000 times and has a 99% patient satisfaction rate.
Many potential candidates for the procedure share concerns that the veneers may damage their natural teeth or are fearful that the procedure requires their teeth to be shaved down, but Dr. Zabaleta tells us that neither is true, and the procedure is, in fact, nearly painless.
Assuming a patient’s teeth are properly cared for, the veneers can usually last a minimum of 25-30 years. In most cases, however, the installation can last up to a lifetime. Proper maintenance for veneers is just like proper maintenance for natural teeth, which includes routine visits to the dentist’s office every 4-6 months, bi-annual cleanings, and of course, daily dental care such as toothbrushing and flossing.
Costs for the cosmetic procedure tend to cost an average of $40,000 in the United States with a leading dentist, but in Dr. Zabaleta’s home office in Colombia, it’ll cost you nearly a quarter of that. Their Secret Veneers start anywhere from $6,500 and can vary depending on each patient’s case.
For more information on Dr. Daniel Zabaleta’s work, testimonies on his Secret Veneers, and answers to more frequently asked questions, visit www.sonrisaitaliana.com or follow him on Instagram at @sonrisaitaliana.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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