Business

The story of Tiziano Motti: From Outsider to Member of Parliament

Published

6 years ago

September 1, 2019

In our current social climate, it would seem that only the well-connected secure power in politics. It takes significant resources of time and money to manage a campaign, and getting voted into office is no guarantee. This can make it hard for citizens of any country to feel like they have a say in their leadership. Frustrated by the lack of voice for everyday people, citizens often feel disillusioned by the political process convinced that it is a place only for the wealthy and powerful. In Italy, one man sought to change all that and won. Tiziano Motti did not have the most conventional rise to political success.

As a waiter, an entrepreneur, artist, DJ, and musician, Tiziano worked very hard all his life but had what you might say an unexpected background for a politician. Believing this to be an asset for him, Tiziano pursued a place in political leadership in 2009 elections to lend his voice to those who felt they weren’t being heard. His unique background gave him an edge in the elections, and the people quickly embraced him as someone who would serve them well.

Following compulsory school, Tiziano enrolled in a university like most people his age to study Industrial Electronics, but the loss of his father at age 18 made it difficult to continue. At a time when most future politicians are polishing up their resumes and networking through elite schools, Tiziano was forced into the workforce at a young age. Tiziano worked as a waiter during the weekends, produced a record with songs played by others, worked as a DJ in some radio stations, and wrote about music and entertainment on a generalist magazine as well as on some local papers. In 1986 he joined the Army and served in a mobile anti-aircraft artillery unit and finally the Infantry.

Tiziano began to pursue more entrepreneurial activities in the 1990s operating successful advertising and communications companies, including publishing the newspaper “Vivia la Città.” A very successful entrepreneur, Tiziano, looks back on this time with tremendous gratitude. “The fact that I had to abandon a more traditional path and truly get out there in the workforce and society put me directly in touch with the people I serve,” explains Tiziano. “It may have made me an outsider politician, but it made me an insider with the people.” Tiziano is also the producer behind the insightful TV show “Noi Cittadini” which broadcasted to over 7 million viewers on 30 stations.

Inspired by his experience in reaching people and the ability to advocate for change, Tiziano was elected to Parliament in 2009. Not unlike his unique background, Tiziano entered the elections as an Independent with no party ties only days before the close of the elections. On the inside, Tiziano worked hard at protecting citizens cultural rights. He served on seven different assemblies and was a driving force behind the European Rapid Alert System against pedophiles and sexual harassers, launched in 2010. Tiziano Motti, once an outsider has changed the face of European politics through understanding, dedication, and cooperation.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

8 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.