Business

Theft-Proofing Retail: How TRACARTS Revolutionizes Cart Security

Published

8 months ago

July 29, 2024

The problem of shopping cart theft is as old as the shopping cart itself. According to the Food Marketing Institute, approximately 2 million shopping carts are stolen or simply go missing every year, leading to substantial monetary losses for retailers that trickle down to the everyday consumer.

The escalating cost of living is a growing concern not only for consumers but also for retailers. While stolen carts may not be making regular headlines, they are a costly issue that threatens to worsen the economic strain that has already taken hold, with entire municipalities now getting involved in the missing cart problem.

Recently, the city of Fayetteville, North Carolina, earmarked $78,000 of taxpayer funds to tackle the cart problem and used the money to round up as many missing carts as possible over a two-year period. Albuquerque, New Mexico, ran a similar program, retrieving over 1,800 carts in just two months.

Missing and stolen carts create economic hardship, issues for consumers, and blight for cities. Thankfully, TRACARTS is a company stepping forward with a technology-informed solution, working to significantly reduce the number of carts that are stolen or otherwise go missing every year and save retailers time and money.

The cost of wayward carts

With each cart taken from a retailer, that retailer stands to lose upward of $180. Yet the millions of carts that go missing each year are a significant hit to not only the retailer but also the shoppers because when retailers seek to recoup funds lost due to missing and stolen carts, they are often forced to raise their prices.

TRACARTS has considered the human element of the cart problem with its system. In fact, the psychological aspect of the TRACARTS system is likely why it works so well.

“There are those retail stores that protect their carts by charging money from customers, who get a refund once their cart is returned,” says Chaya Grosinger, Chief Administrative Officer for TRACARTS. “In the U.S., this security measure is utilized with a quarter. If you wanted a cart, would you be willing to spend or lose 25 cents for a cart that costs upwards of $180?”

There is also an altruistic side to the cart problem that TRACARTS is leveraging. Recently, the question of whether one returns a cart after use has become a social media test of moral righteousness. The general consensus seems to be that “good people” return carts, while those who don’t face society’s harsh judgment.

This litmus test is part of TRACART’s multifaceted approach to solving the missing cart problem. TRACARTS is betting on the good feeling that comes from returning one’s cart.

A tech-informed solution

Along with psychology, TRACARTS is also using technology to address the issue of missing and stolen carts. They know that the psychological pull of a “good deed” may not be sufficient to truly address this costly issue, so the solution must be multifaceted.

The user-friendly TRACARTS system makes it easy to track and secure shopping carts while they’re in use and when they are returned. The TRAC hub — a series of customizable shopping cart trains arranged in one, two, or three multidirectional lines — can be installed in any retail store’s parking lot. Strategic placement of the TRAC hub allows for easy access to the carts without having to weave through parked cars.

When the carts are not in use, the TRAC system locks them into place. They can be released through the system’s smart technology program, with the TRAC kiosk acting as the customer interface that dispenses or accepts them. Shoppers can use a White Label app, a fob, a PIN code, or a phone number, among various other identification forms, to release the carts.

Returning the carts is hassle-free. Shoppers simply place the carts back into the TRAC hub without further interaction with the kiosk.

The integration of smart technology is another facet of the TRACARTS system that makes it stand apart from other solutions. It provides retailers with valuable data analytics and ways to engage with their shoppers. TRAC dashboard is entirely customizable, allowing it to meet the specific needs of different retailers depending on what date they are interested in collecting. Shoppers are incentivized to return their carts and given access to special promotions, such as VIP discounts and rewards, culminating in a positive shopping experience for both the shopper and the retailer while also gamifying the cart return process.

While the issue of stolen and missing carts will not vanish overnight, TRACARTS is deploying advanced technology, social consciousness, and psychology to help retailers save time and money. As more retailers realize that this problem will not simply go away on its own, they will turn to solutions like TRACARTS to help them manage their cart inventory and make shopping at their stores a more pleasant experience.

Business

Jellyfish Pictures Suspension Reveals Outsourcing Opportunity, Says BruntWork

Published

2 days ago

March 16, 2025

Matthew Wiles

Jellyfish Pictures, a well-known UK visual effects studio, has temporarily shut down due to financial struggles. The company, recognized for its work on major films and streaming projects, is searching for buyers or investors while halting all ongoing work. This situation has raised concerns across the visual effects industry, which is already dealing with economic pressures, labor disputes, and production changes. BruntWork, one of the top outsourcing companies, sees this as an opportunity for companies to reassess how they operate and how outsourcing can help VFX studios lower costs and stay financially stable.

A Leading Studio Brought to a Standstill

Jellyfish Pictures started as a small operation in 2001 and became a respected name in visual effects. With multiple offices in London and a portfolio of high-profile projects, the studio built a strong reputation. However, rising costs and growing competition from lower-cost studios made it harder to stay profitable. Financial pressure mounted, forcing the company to suspend operations.

Clients relying on Jellyfish Pictures are now left searching for alternative vendors to complete their projects. The suspension has also put hundreds of employees in a difficult position, leaving them uncertain about their future. Company leaders have stated they are looking into all possible options, including selling the business or bringing in outside investors.

Why VFX Studios Are Struggling

Visual effects companies have long worked with tight profit margins. The financial setbacks caused by the COVID-19 pandemic made things even tougher. Many VFX studios kept projects moving remotely but struggled with delayed payments and cancellations. In 2023, the global VFX industry was valued at $11.3 billion, but continued production delays and tighter budgets are making it difficult for companies to grow.

The writers’ and actors’ strikes in 2023 added more complications. With productions on hold, many VFX studios found themselves with fewer projects in the pipeline. A recent industry survey found that 72% of VFX companies faced financial struggles due to the combined effects of the pandemic and the strikes. Mid-sized studios with high fixed costs, like Jellyfish Pictures, have been hit the hardest.

Winston Ong, CEO of BruntWork, believes this situation exposes weaknesses in traditional business models. “Studios operating in expensive cities like London face overwhelming costs that outsourcing could help reduce,” he says.

The Role of Outsourcing in Keeping VFX Studios Afloat

Some experts believe outsourcing can help visual effects companies manage financial risk. According to Ong, studios that rely entirely on in-house teams in high-cost cities struggle to keep expenses under control, while those that blend in-house work with outsourcing can operate more efficiently.

The shift to remote work during the pandemic showed that collaboration across different locations is possible. Data from outsourcing firms suggests that studios using a mix of in-house creative direction and outsourced production can lower expenses by 40-60% without sacrificing quality. Some companies have already moved in this direction, allowing them to stay competitive without driving up costs.

Beyond production outsourcing, some VFX studios are also exploring ways to streamline marketing efforts. Hiring a digital marketing virtual assistant allows companies to manage campaigns, social media, and client outreach more efficiently. This helps studios maintain a strong industry presence without the overhead costs of full-time marketing teams.

Still, outsourcing comes with potential risks. Some industry veterans warn that relying too much on external teams can lead to quality issues and production delays. Studios must find the right balance between saving money and maintaining the level of quality audiences expect from high-end visual effects.

What Comes Next for Visual Effects?

Jellyfish Pictures’ troubles have sparked discussions about how VFX studios can stay in business. More flexible production models, outsourcing, and smarter budgeting could become the standard technique. Advances in technology continue to make remote collaboration smoother, allowing studios to complete projects without keeping all operations in expensive locations.

“This reflects a larger problem across the industry,” says Ong. Studios that adjust their operations and use outsourcing effectively may be better prepared for economic swings. Companies that maintain strong creative leadership while using global production teams seem to have an advantage.

For many, this also extends to marketing. Some of the most successful VFX firms are those that recognize the benefits of outsourcing digital marketing to specialists who can handle branding, social media, and client engagement without the high costs of in-house teams. This allows studios to maintain visibility and credibility even in uncertain market conditions.

Larger firms may continue to acquire struggling studios, but smaller businesses that improve their financial strategies could stay independent. The challenge is finding a way to keep artistic vision intact while managing expenses.

Moving Toward Stability

Jellyfish Pictures’ shutdown is a warning for the visual effects industry. High operating costs and unpredictable changes in production schedules show why studios need flexible business strategies. Some will turn to outsourcing, while others may merge with larger firms or adopt hybrid models to stay competitive.

For mid-sized studios, financial stability must be a priority without sacrificing creativity. The next few years could bring more studio buyouts, with bigger companies taking over smaller ones. However, independent studios that adjust how they work could still succeed by reducing costs without lowering the quality of their output.

“Adaptability is what matters. Studios that adjust their structures and use global talent wisely will be the ones that remain strong in this industry, ” Ong concludes.