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These 10 small towns may become the next work-from-home destinations

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Many urban professionals are choosing to escape to the comfort of small towns rather than stay in their cramped flats in crowded cities with coronavirus cases steadily rising. And several of them are not returning. While cities like New York, Portland and San Francisco are known hubs for the younger digital creative classes, smaller towns across the globe are proving they have even more to offer. These smaller communities are far more diverse — and have far greater potential — than is commonly believed.

To prove that point, The Creative Urban Institute, along with researchers from University of Oregon, created a “coolness index” to rank towns with populations under 130,000, based on 13 factors that are inherently tied to the “creative digital” lifestyle. “The ‘creative digital’ is a subculture of 20-to 30-somethings who position themselves as non-mainstream pioneers, free thinkers, tech-savvy, and non-conformist conformists, usually labeled as ‘hipsters’” said University of Oregon’s John Lacey, PhD.“ 

Each city was evaluated based on the number of tech-based startups, festivals and events, coffee shops, microbreweries, high-speed internet providers, farm-to-table groceries, and mom-and-pop stores per 10,000 residents, as well as its street art density, instagramability (hashtags), traffic, higher education, income and the rent inflation over the last year. The index looked at 647 cities across 20 countries. An algorithm then determined which cities ranked highest per capita. “The gross number of what happens in a small town may look insignificant compared to a metropolis’. But when percentaging them to the population size, the scores of the towns that we ranked are impressive ”, highlighted Marcus Salerno, a co-founder of the Institute. “These 10 small towns may become the next work-from-home destinations”, he pointed out.

A typical parklet live gig in Santa Rita do Sapucai, Brazil

From favourites like Charleston, South Carolina, to Santa Rita do Sapucai, Brazil, here are the world’s 10 coolest small cities.

1. Charleston, South Carolina (Population: 120,083 – Score: 8.737)

Consistently ranked one of the best cities in America, Charleston has a rich history and culture to a thriving arts scene, and is home to 250+ tech companies and its digital economy ranks highly: 11th in the nation for high-tech industry output and the fastest-growing mid-sized metro for IT. Highest score: instagramability

2. Mullumbimby, Australia (Population: 3,596 – Score: 8.437)

This Australian town has a picturesque fusion of rural and urban lifestyles that has created a thoroughfare of art galleries, antique stores, yoga studios, organic groceries, and a strong tech startup ecosystem. Highest score: coffee shops

3. Oss, Netherlands (Population: 56,000 – Score: 8.285)

Home to some of the world’s most talented technical entrepreneurs and top centers in creative industries, Oss has a developed economy, a comfortable environment, and a mature, innovative ecosystem in which bold ideas are born and implemented. Highest score: higher education

4. Santa Rita do Sapucai, Brazil (Population: 43,260 – Score: 7.824)

The town has long been the tech center of Brazil, and has a lively cafe scene. It is home of HackTown, an acclaimed event inspired by South by Southwest (SXSW), which has transformed from a small tech gathering into one of the world’s most trendsetting innovation festivals. Santa Rita was also recently considered by The American Reporter one of ‘Latin America’s 5 best cities for creatives to live in after the pandemic. Highest score: festivals and events

5. Chiang Mai, Thailand (Population: 127,240 – Score: 7.797)

Nestled between mountains and not far from the border with Myanmar, this is not exactly a typical Asian city. Instead of chaos, pollution and insane traffic, Chiang Mai has a more relaxed vibe and a host of cool places to work from. Highest score: instagramability

6. Boulder, Colorado (Population: 107,353 – Score: 7.531)

Home to the University of Colorado’s main campus, the town is famous for craft breweries, music clubs, coffee shops, vintage-clothing boutiques, and tech-based startups. Highest score: microbreweries

7. Leuven, Belgium (Population: 100,244 – Score: 7.489)

The old Burgundian town of Leuven is the most famous university city in Belgium. It is the home of 600 year-old ‘KU Leuven’, ranked as the most innovative university in Europe. Highest score: education

8. Tiradentes, Brazil (Population: 7,981 – Score: 7.391)

The town is South America’s favorite hub for hipsters, and is known for its restaurants, art galleries and beautiful historic buildings. Tiradentes has a diverse and healthy festivals culture, and is a hospitable ecosystem for the creative business. Highest score: instagramability

9. Truckee, California (Population: 16,561 – Score: 7.383)

Popular home for small companies moving out of the Bay area into the beautiful Sierra Mountains, this town is home to more than 30 craft breweries, and most of the beer is made in small farms. Highest score: startups

10. San Miguel de Allende, Mexico (Population: ‎59,691 – Score: 7.212)

The leading small city for businesses in Central America is about a four-hour drive northwest of Mexico City. The town has a temperate climate, a low cost of living, rich cultural traditions and a focus on the arts. Highest score: coffee shops

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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World

More Named Storms — Is Your Luxury Pergola Ready?

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The National Oceanic and Atmospheric Administration (NOAA) predicted a 60% chance that the 2025 Atlantic hurricane season would be above normal. The administration said to watch for between 13 and 19 total named storms — those with winds of 39 mph or higher. 

For homeowners in hurricane-prone regions, this raises an urgent question: are your outdoor spaces ready to weather the storm? 

PERGOLUX, a leader in durable outdoor structures, designs powder-coated aluminum pergolas with adjustable louvers to withstand the harshest environments.

“Today’s outdoor living spaces face the wrath of nature’s extremes,” says Tim Heneveld, Country Director of PERGOLUX North America. “Hurricanes, tropical storms, and flash floods bring powerful winds exceeding 100 mph. Their relentless rain and rising floodwaters can quickly devastate unprepared structures. If you want to protect your investments, resilient design is essential.”

Is your aluminum pergola and louvered roof ready to take on intense storms?

The open-air elegance of patio pergolas with slat roofs is perfect for a gentle breeze, but can make them vulnerable to the violent forces of hurricane winds. These storm winds pack powerful uplift and lateral forces.

Wind uplift occurs when gusts of wind flow beneath the roof, generating upward pressure that can lift the entire structure off its base. Lateral forces push a pergola horizontally, causing it to lean or even collapse.

The key defense against these powerful forces? A reinforced frame.

“Strong, well-engineered frames act as the backbone of your pergola,” notes Heneveld. “Aluminum is the ideal material for a pergola’s frame. It combines the strength needed to resist bending or breaking with a lighter weight that reduces strain on the foundation.”

PERGOLUX’s pergolas feature reinforced frames engineered to withstand intense storms with confidence. In fact, their latest model, the Skydance Series 3 Pergola, is specially crafted to endure winds up to 165 mph, which means that even when fierce hurricanes like Milton sweep through, these pergolas remain intact.

Reinforced aluminum frames designed with thickened beams and precision connections stand up to wind uplift and lateral pressure. Hurricane-rated bolts, brackets, and screws hold everything tightly together to prevent ‌weak points that storms so often exploit. When each joint is reinforced and well-anchored, your pergola can remain a steadfast retreat despite the wildest weather. Thicker beams and columns combined with robust engineering techniques give these pergolas superior strength. Extra support brackets, hidden fasteners, and precise assembly methods ensure the frame endures.

Elevated bases can protect your luxury pergola from floods

Along with high winds, storms bring torrential rain. Rising water can undermine structural footings and rot wooden materials, which can destabilize the entire installation.

An elevated base is a strategic line of defense. “By constructing your pergola on raised concrete footings or piers, you create a gap between the ground and the structure,” notes Heneveld. “During a flood, it keeps the water at bay. The elevation also prevents erosion caused by pooling rainwater.”

The best-quality outdoor pergolas offer high-grade materials and cutting-edge engineering

The key element of any storm-ready outdoor structure is its materials. PERGOLUX chooses 6063-T5 aluminum, a marine-grade alloy renowned for its incredible strength and exceptional resistance to corrosion, even when exposed to salty sea air and humid conditions.

“A wooden or vinyl pergola may look great at first,” says Heneveld, “but they often require costly upkeep or replacement after just a few seasons of storm damage. Our reinforced aluminum pergolas will give you years of worry-free durability. It will remain strong and look fantastic, no matter the weather.”

PERGOLUX’s advanced engineering solutions also protect what is inside the structure. Their patented RainLUX™ integrated gutter system channels rainwater away, preventing leaks that can damage furniture and floors.

“We offer a 10-year warranty to back up all of our claims,” Heneveld says. “It’s our commitment that these structures will protect your home’s exterior environment for years to come. We want you to focus on enjoying the moments that matter in your pergola, not on the coming storms.”

Practical outdoor living tips to prepare your louvered pergola kit before storm season

Even the strongest pergola will fare better when prepped for a coming storm. “Make sure to secure your loose items,” Heneveld warns. “Before a storm, remove furniture, planters, and décor. All of these can become hazardous projectiles.”

When homeowners hear that a storm is on the way, they will want to fully secure any screens or panels. Removing detachable panels before severe weather will help protect the pergola by reducing wind resistance.

Homeowners will want to take the time to routinely inspect and maintain their pergolas. A quick check for loose fasteners or other small signs of wear goes a long way in preserving the pergola’s strength.

“Combine simple preparation with a reinforced, elevated, and expertly engineered structure, and you’ll have an outdoor space built to last,” Heneveld concludes. “Investing in a storm-ready pergola is about so much more than just avoiding damage. You’re preserving a lifestyle. A long-lasting pergola will bring you years of shaded summer barbecues and fresh-air morning coffees.”

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