Business
Top Ways to Select Good Background Music for Your Videos
Marketing requires good strategy and part of that includes using music in your videos. Soundtracks that resonate well with your targeted audience are key to winning their attention in any business and that includes the real estate industry. Ideally, good real estate music is supposed to enhance your marketing videos and make them more effective. Your promotional video should perform better with good background music. The secret is the creation of an emotional connection with your esteemed clients and to motivate them to view your videos to the end.
Not everyone is an expert when it comes to making the most of background music for real estate promotional videos. There are important aspects to look at and that is why serious sales agents must learn to employ effective video marketing. First of all, not all music can be used and most importantly, you should be licensed to use the soundtracks. Here is help on how you can use background music for your videos:
- Music should not Override the Marketing Interests
Even with the inclusion of music in your marketing videos, make sure that your choice doesn’t override the overall objective of the video. Simply, the music should not be distractive. The idea is to win the attention of your audience to the videos and not shift to the music. The piece of music used should only be used to enhance the visual content. Any background music that does not do that should be avoided at all costs. The work of the music used should be in a supportive role.
- Use a Variety of Tunes
Using a single tune for all your videos however good it is may not work well with your videos. Therefore, it is recommended that you use various music tracks for different videos. Just like you don’t stage all listings with the same features, it is important to use a different track in each advertisement. Your choice should be guided by the strengths of your property. Make sure that it downplays the weaknesses and customize it to fit in the context of your video. The emotions created should support what the audience is seeing.
- Prepare a Playlist for Real Estate Music
Instead of getting started afresh for every project, it is important for you to come up with a real estate music playlist from which to pick your music pieces. That will help you have ready files for use and help you abstain from using the same track for all videos. Remember each property will be staged differently from the rest and that is why you need different music for each project. To have an easy time, have a list of good real estate music tracks to pick when the time comes.
- Express the Right Mood with Music
Different music genre and arrangements are used to convey different moods. Therefore, it is important to make sure that the choice of music you make goes well with marketing videos for real estate property. It should not be chilling and creepy and neither should you use rock ballads. Instead, consider using music that will trigger certain emotions that you would want for your audience. Having identified the mood, you can now choose the perfect music for the video to create a warm, cheerful and positive feel about the property.
- Work with a Stock Music Company
Due to legal issues surrounding the use of music tracks owned by artists across the world, you may want to use the services of a stock music company. These are professionals that play by the rules and will help you be on the safe side while using these music tracks. You can’t use any music that is available for your videos. You must get permission to do so. Working with professional stock music companies will save you the hassle of going about these requirements. You can let experts help you as you concentrate on other equally important aspects of your business.
Final Thoughts
Nothing boosts your marketing efforts better than well-crafted music tracks into your promotional videos. For that reason, it is important to know what works for your promotions and choose the right music to trigger the desired emotions. Get help from experts to ensure you do the right thing!
Business
Derik Fay and the Quiet Rise of a Fintech Dynasty: How a Relentless Visionary is Redefining the Future of Payments
Long before the headlines, before the Forbes features, and well before he became a respected fixture in boardrooms across the country, Derik Fay was a kid from Westerly, Rhode Island with little more than grit and audacity. Now, with a strategic footprint spanning more than 40 companies—including holdings in media, construction, real estate, pharma, fitness, and fintech—Fay’s influence is as diversified as it is deliberate. And his most recent move may be his boldest yet: the acquisition and co-ownership of Tycoon Payments, a fintech venture poised to disrupt an industry built on middlemen and outdated rules.
Where many entrepreneurs chase headlines, Fay chases legacy.
Rebuilding the Foundation of Fintech
In the saturated space of payment processors, Fay didn’t just want another transactional brand. He saw a broken system—one that labeled too many businesses as “high-risk,” denied them access, and overcharged them into silence. Tycoon Payments, under his stewardship, is rewriting that narrative from the ground up.
Instead of the all-too-common “fake processor” model, where companies act as brokers rather than actual underwriters, Tycoon Payments is being engineered to own the rails—integrating direct banking partnerships, custom risk modeling, and flexible support for underserved industries.
“Disruption isn’t about being loud,” Fay said in a private strategy session with advisors. “It’s about fixing what’s been ignored for too long. I don’t chase waves—I build the coastline.”
Quiet Power, Strategic Depth
Now 46 years old, Fay has evolved from scrappy gym owner to an empire builder, founding 3F Management as a private equity and venture vehicle to scale fast-growth businesses with staying power. His portfolio includes names like Bare Knuckle Fighting Championships, BIGG Pharma, Results Roofing, FayMs Films, and SalonPlex—but also dozens of companies that never make headlines. That’s by design.
Where others seek followers, Fay builds founders. Where most celebrate their exits, Fay reinvests in people.
While he often deflects conversations around his personal wealth, analysts estimate his net worth to exceed $100 million, with some placing it comfortably over $250 million, based on exits, real estate holdings, and the trajectory of his current ventures.
Yet unlike others in his tax bracket, Fay still answers cold DMs. He mentors rising entrepreneurs without cameras rolling. And he shows up—not just with capital, but with conviction.
A Mogul Grounded in Real Life
Outside of business, Fay remains committed to his role as a father and partner. He shares two daughters, Sophia Elena Fay and Isabella Roslyn Fay, and has been in a relationship with Shandra Phillips since 2021. He’s known for keeping his personal life private, but those close to him speak of a man who brings the same intention to parenting as he does to scaling multimillion-dollar ventures—focused, present, and consistent.
His physical stature—standing at 6′1″—matches his professional gravitas, but what’s more striking is his ability to operate with both discipline and empathy. Fay’s reputation among founders and CEOs is not just one of capital deployment, but emotional intelligence. As one partner noted, “He’s the kind of guy who will break down your pitch—and rebuild your belief in yourself in the same breath.”
The Tycoon Blueprint
The playbook Fay is writing at Tycoon Payments doesn’t just threaten incumbents—it reinvents the infrastructure. This isn’t another “fintech startup” with a flashy brand and no backend. It’s a strategically positioned venture with real underwriting power, cross-border ambitions, and a founder who understands how to scale quietly until the entire industry has to take notice.
In an age where so many entrepreneurs rely on noise and virality to build influence, Fay remains a master of what can only be called elite stealth. He doesn’t need the spotlight. But his impact casts a long shadow.
Conclusion: The Empire Expands
From Rhode Island beginnings to venture boardrooms, from gym owner to fintech force, Derik Fay continues to build not just businesses—but a blueprint. One rooted in resilience, innovation, and long-term infrastructure.
Tycoon Payments may be the latest chess piece. But the game he’s playing is bigger than one move. It’s a long game of strategic leverage, intentional legacy, and generational wealth.
And Fay is not just playing it. He’s redefining the rules.
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