Business

Top Ways to Select Good Background Music for Your Videos

Published

6 years ago

February 20, 2020

Marketing requires good strategy and part of that includes using music in your videos. Soundtracks that resonate well with your targeted audience are key to winning their attention in any business and that includes the real estate industry. Ideally, good real estate music is supposed to enhance your marketing videos and make them more effective. Your promotional video should perform better with good background music. The secret is the creation of an emotional connection with your esteemed clients and to motivate them to view your videos to the end.

Not everyone is an expert when it comes to making the most of background music for real estate promotional videos. There are important aspects to look at and that is why serious sales agents must learn to employ effective video marketing. First of all, not all music can be used and most importantly, you should be licensed to use the soundtracks. Here is help on how you can use background music for your videos:

Music should not Override the Marketing Interests

Even with the inclusion of music in your marketing videos, make sure that your choice doesn’t override the overall objective of the video. Simply, the music should not be distractive. The idea is to win the attention of your audience to the videos and not shift to the music. The piece of music used should only be used to enhance the visual content. Any background music that does not do that should be avoided at all costs. The work of the music used should be in a supportive role.

Use a Variety of Tunes

Using a single tune for all your videos however good it is may not work well with your videos. Therefore, it is recommended that you use various music tracks for different videos. Just like you don’t stage all listings with the same features, it is important to use a different track in each advertisement. Your choice should be guided by the strengths of your property. Make sure that it downplays the weaknesses and customize it to fit in the context of your video. The emotions created should support what the audience is seeing.

Prepare a Playlist for Real Estate Music

Instead of getting started afresh for every project, it is important for you to come up with a real estate music playlist from which to pick your music pieces. That will help you have ready files for use and help you abstain from using the same track for all videos. Remember each property will be staged differently from the rest and that is why you need different music for each project. To have an easy time, have a list of good real estate music tracks to pick when the time comes.

Express the Right Mood with Music

Different music genre and arrangements are used to convey different moods. Therefore, it is important to make sure that the choice of music you make goes well with marketing videos for real estate property. It should not be chilling and creepy and neither should you use rock ballads. Instead, consider using music that will trigger certain emotions that you would want for your audience. Having identified the mood, you can now choose the perfect music for the video to create a warm, cheerful and positive feel about the property.

Work with a Stock Music Company

Due to legal issues surrounding the use of music tracks owned by artists across the world, you may want to use the services of a stock music company. These are professionals that play by the rules and will help you be on the safe side while using these music tracks. You can’t use any music that is available for your videos. You must get permission to do so. Working with professional stock music companies will save you the hassle of going about these requirements. You can let experts help you as you concentrate on other equally important aspects of your business.

Final Thoughts

Nothing boosts your marketing efforts better than well-crafted music tracks into your promotional videos. For that reason, it is important to know what works for your promotions and choose the right music to trigger the desired emotions. Get help from experts to ensure you do the right thing!

Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

Published

3 days ago

April 1, 2026

Matthew Wiles

Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.