Business

Pennon Partners Claims Its Debt Consolidation Program Will Get You Out of Debt

Published

6 years ago

February 22, 2020

Best 2019 Reviews provides expert reviews for consumers looking to consolidate their credit card debts. A particular website, Pennon Partners, is of interest to best2019reviews.com. After a Pennon Partners review, it was determined that the same organization was also known as Jayhawk Advisors, Clay Advisors, Pine Advisors, Colony Associates, Alamo Associates, and White Mountain Partners. Pennon Partners and pennon partners com are part of the new type of Debt Consolidation Loan companies that are marketing to American consumers. Generally, they engage consumers through direct mail offers, cold calling and internet advertisements.

Debt Consolidation is the costliest in terms of borrowing money. Check the Debt Consolidation Loan reviews. They make it simple and easy to borrow money due to the highly liquid nature of the money. Younger people who are susceptible to impulse purchases are likely to become addicted to the ease of spending money they don’t currently own.

When it comes to credit cards, the smartest course of action is to have no credit cards at all. You can have one credit card if you want to account for emergency payments, but it should be used for emergencies only.

Your financial life and your personal loan offer will becomes much more manageable when you have one less thing to worry about. Credit cards, for all the flexibility they purportedly bring, make it too easy to fall in debt. It becomes a concern when you depend on them to pay for just about everything, from grocery bills to gas and utility bills, entertainment, and shopping clothing.

Most households wouldn’t find themselves in a financial stumbling block if they use their credit cards with discipline. The idea is to spend reasonably and pay off the debt before the end of every month. If nothing else, at least pay more than the minimum payment and don’t accrue more unneeded debt.

How to Determine if You Have too Much Debt

The most efficient way to calculate if you have too much debt is to use a formula known as the debt-to-income ratio or DTI.

This is the formula: recurring monthly debt / monthly income = DTI ratio.

The debt ratio can be determined in two ways, one includes mortgage, the other excludes it. The one including mortgage is often used by creditors to approve or reject a loan.

So for instance, let’s assume your debt payments every month are equal to $4000 and your monthly income is $8,000. The math for that is 4000/8000 = .50 or 50%. This is extremely high. You have way too much debt that you can handle.

Lenders prefer to work with individuals who have less than 35% or less after including mortgage or rent payment.

The other method to determine your debt to income ratio is to exclude mortgage payment. The resulting number should be less than 10% and not more. Anything larger should be a serious cause for concern.

How to Fix a Bad DTI Ratio

The best way to fix things is to lower your expenses and try increasing your income. Unfortunately, old habits die hard. Even though you may end up increasing your income, some people respond by increasing their expenses. This makes it harder to play catch up with debt and they find themselves caught in a vicious cycle.

How to Seek Help

If you feel you are too overwhelmed with your debt, the last thing you should do is to seek out quick fixes.

Things such as loans that promise no credit check must be avoided at all costs. It is important to realize they will make your situation worse, and not better. The best thing you can do is contact a nonprofit credit counseling agency that will try to seek lower interest rates on your credit card. This is known as debt management, and should usually take 3 to 5 years, leaving you debt-free at the end.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

19 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.