Top Ways to Select Good Background Music for Your Videos
Marketing requires good strategy and part of that includes using music in your videos. Soundtracks that resonate well with your targeted audience are key to winning their attention in any business and that includes the real estate industry. Ideally, good real estate music is supposed to enhance your marketing videos and make them more effective. Your promotional video should perform better with good background music. The secret is the creation of an emotional connection with your esteemed clients and to motivate them to view your videos to the end.
Not everyone is an expert when it comes to making the most of background music for real estate promotional videos. There are important aspects to look at and that is why serious sales agents must learn to employ effective video marketing. First of all, not all music can be used and most importantly, you should be licensed to use the soundtracks. Here is help on how you can use background music for your videos:
- Music should not Override the Marketing Interests
Even with the inclusion of music in your marketing videos, make sure that your choice doesn’t override the overall objective of the video. Simply, the music should not be distractive. The idea is to win the attention of your audience to the videos and not shift to the music. The piece of music used should only be used to enhance the visual content. Any background music that does not do that should be avoided at all costs. The work of the music used should be in a supportive role.
- Use a Variety of Tunes
Using a single tune for all your videos however good it is may not work well with your videos. Therefore, it is recommended that you use various music tracks for different videos. Just like you don’t stage all listings with the same features, it is important to use a different track in each advertisement. Your choice should be guided by the strengths of your property. Make sure that it downplays the weaknesses and customize it to fit in the context of your video. The emotions created should support what the audience is seeing.
- Prepare a Playlist for Real Estate Music
Instead of getting started afresh for every project, it is important for you to come up with a real estate music playlist from which to pick your music pieces. That will help you have ready files for use and help you abstain from using the same track for all videos. Remember each property will be staged differently from the rest and that is why you need different music for each project. To have an easy time, have a list of good real estate music tracks to pick when the time comes.
- Express the Right Mood with Music
Different music genre and arrangements are used to convey different moods. Therefore, it is important to make sure that the choice of music you make goes well with marketing videos for real estate property. It should not be chilling and creepy and neither should you use rock ballads. Instead, consider using music that will trigger certain emotions that you would want for your audience. Having identified the mood, you can now choose the perfect music for the video to create a warm, cheerful and positive feel about the property.
- Work with a Stock Music Company
Due to legal issues surrounding the use of music tracks owned by artists across the world, you may want to use the services of a stock music company. These are professionals that play by the rules and will help you be on the safe side while using these music tracks. You can’t use any music that is available for your videos. You must get permission to do so. Working with professional stock music companies will save you the hassle of going about these requirements. You can let experts help you as you concentrate on other equally important aspects of your business.
Nothing boosts your marketing efforts better than well-crafted music tracks into your promotional videos. For that reason, it is important to know what works for your promotions and choose the right music to trigger the desired emotions. Get help from experts to ensure you do the right thing!
The Ultimate Guide to the Essential Social Skills in Business
Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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