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Trump Cheered Patriots to Super Bowl Victory with Founder of Spa Where Kraft was Charged in Sex-Trafficking Case

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MIAMI – Asian Spa owner, who joined the US president Donald Trump’s Super Bowl watch party at his West Palm Beach country club in February is implicated in a sex trafficking case. His team New England Patriots played the Los Angeles Rams in Atlanta, and Li Yang, the founder and one-time owner of Asian Spa was seen in a blurry selfie with Donald Trump when the latter was sitting in a round-table decorated with paper-cutout footballs. However, after nineteenth days, the Spa owner, Robert Kraft was indicted in a case of soliciting human trafficking case at the Orchids of Asia Day Spa in nearby Jupiter, which was founded by Li Yang more than a decade earlier.

According to authorities, Kraft visited the spa on January 19 and was caught on cameras paying for oral sex while having an erotic massage (Erotische Massage Wien). After that, he flew to Kansas City, where his team was playing that night in the AFC Championship game. However, Kraft has denied the charged framed against him and sent the arraignment for March 28 in West Palm Beach.

On the other hand, Yang was not charged in the multiagency anti-human trafficking operation in which 25 people were sent behind bars. Also, about 10 Asian day spas in South Florida were shut down. The non-involvement of Yang, in this case, is due to the fact that he sold Jupiter Spa to Hua Zhang in 2013. None of the spas are registered to Yang or his family’s name. Zhang was charged with running sex rackets at his spas but he was simply denied all the charges well as allegations against him.

Yang’s family has on its name several Florida spas and it’s Tokyo Day Spa branches have attracted the attention of at least two police agencies. In a phone interview with police, Yang has admitted that she and her family have not broken the law. She said she is out of the business and would come to Washington. Also, she requested the media not to show any negative things about her family in order to avoid negative media attention.

Yang didn’t take part in voting for the last 10 years until 2016 but she has become a fixture at Republican political events on the East Coast. She had been seen with Donald Trump, his family members and other Republican personalities on many occasions. Records since 2007 show that Yang has donated more than $42,000 to Trump’s victory. But Yang has declined all the claims about knowing Donald Trump personally. She also called coming to his events as a normal thing and denied any link with Donald Trump on political grounds.

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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Business

Report Shows Disney Dethrones Apple as the Most Intimate Brand in the World

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Every year MBLM does a Brand Intimacy Study to find which brands customers are most loyal to. It is the largest study of its kind, surveying 6,000 consumers. Participants are asked questions about which brands they use regularly, how they feel about those brands, and if they feel that they could live without the brands’ products.

This year, Disney managed to top Apple for the first time ever. Other brands in the top ten list included Amazon, Chevrolet, Netflix, Harley Davidson, Playstation, and YouTube. To see all of the details, you can download the full Brand Intimacy Study on MBLM’s website.

It’s not surprising that Disney has built such a strong following. With the Avengers and the Marvel Universe rocking the box office, related merchandise, shows, and events are drawing in record-breaking crowds. And, this is only the cherry on top of the Disney empire.

Disney has been a household name for generations. From Mickey Mouse to Disneyland to the Disney Channel to Star Wars and on and on. Disney has been on a solid growth trajectory for years and there’s no end in sight. Part of the reason that Disney is so successful is that it prioritized its relationship with consumers.

Brand intimacy has a significant impact on a company’s ability to survive and thrive.

According to MBLM’s Brand Intimacy Study, building brand intimacy creates price resilience and builds customer loyalty.

According to Digital Authority Partners, when consumers feel a bond with a brand, they are willing to pay more for their product than the product of a competitor. MBLM says that many of these consumers are willing to pay up to 20% more.

This willingness stems from an emotion-centered marketing strategy. For Disney in particular, nostalgia plays a big part in their marketing campaigns. The longevity of the brand has allowed for devoted consumers to pass their favorite movies or toys on to their children through multiple generations. The desire to purchase a product is pursued by a child and a parent.

The ability to pass on this brand intimacy to the next generation is made possible by a willingness to keep up with new technology. If Disney still produced the same sketch-cartoons of Steamboat Willie, the company would have died out decades ago. However, Disney is always looking for ways to stay in the spotlight.

A great example of this is Disney’s upcoming streaming service, Disney+.

The way that we view movies and TV shows is changing. Streaming services like Netflix and Hulu have paved the way for others. Disney, seeing this opportunity, has opted to remove their content from these streaming services so that they can remain exclusive to their own service.

Judging by the results of the Brand Intimacy Study, this will be a successful venture.

With big brands like Disney or Amazon, it can be extremely difficult to build a name for yourself as an emerging business. But, brand intimacy may be the answer to this problem.

It’s not enough anymore to have a good product. It’s so easy for another, bigger company to come along and start selling a similar product–and they already have the customer loyalty to back it up.

One great way for businesses to differentiate is to start building that emotional attachment with their customers by adopting a data-driven marketing approach. Business can build a connection by gauging customers’ interests with regards to what matter the most to them.

One strategy that has been leveraged more and more in recent years is the practice of giving back to a cause that a company’s target audience is passionate about. That is in line with recent report findings which show that Generation Z (young people aged 16 to 30) are particularly interested in giving back to the community according to a recent study.

To that effect, for example, Kool8, a company in Chicago that produces water bottles, has put in place a very clear give-back policy for their products. For every bottle that is sold, 20% of the profit will go towards providing clean drinking water for underprivileged areas of the world.

Another example is the Tiesta Tea Foundation. They work to support people in economic hardship, raise awareness and acceptance for people with special needs or disabilities, and also work to bring clean drinking water to developing countries.

These businesses go above and beyond distributing their product to help others in need and build brand intimacy. By working to solve problems that consumers care about, they earn their business and their loyalty. These tactics create an emotional bond with the product that the consumer would not typically feel with a new business or product.

Focusing on brand intimacy is a new norm for successful businesses. We’ve seen the success of a good brand intimacy building campaign from Disney, and you can bet that they are not going anywhere any time soon.

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