Business

Turkey Travel Sector is Contributing Largely to the Country’s Economy

Published

6 years ago

July 4, 2019

One in every eight currency of Turkey is contributed by the nation’s travel and tourism sector. According to the World Travel and Tourism Council’s City Travel report, in 2018, the travel sector of Turkey contributed $95.6 billion into the country’s economy. Currently, the tourism sector is holding 12% of the country’s economy. Growth of the Turkish tourism sector has overtaken the global growth rate. The nation’s tourism sector growth rate has increased by 15% in 2018, while the global growth rate was 3.9% in the same year.

Istanbul is playing an important role to increase tourism in Turkey. The city has $16.3 billion share in the total revenue generated by the country through tourism, which is much more than the revenue generated by some European cities like London, Paris, and Barcelona. Turkey’s popularity as a shopping destination has made the country leave other countries behind in terms of travel and tourism. Goodman Tours holiday package provides access to all shopping destinations in Turkey.

The nation has a boundary which separates Europe from Asia. And its cultural connections to the ancient Greek, Persian, Roman, Byzantine, and Ottoman empires, attract a massive number of travelers through Private Ephesus tours from both the continents.

Salih Ozer, an official of Culture and Information Turkey, said, “The travel and tourism sector plays a crucial role as a driver of economic growth, job creation, and social inclusion. Repeat visits from tourists from the GCC countries in particular help fuel the growth of this sector. We expect tourist spending in Turkey to continue undeterred through to the end of this year as the number of visitors bound for Turkish cities rises.”

Business

The Key Components of a Successful Digital Marketing Strategy

Published

9 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.