Business

Video Streaming Trends: What is the Future of the Industry?

Published

3 years ago

November 10, 2022

The video streaming industry is constantly changing and evolving. Something new appears almost every month or day. Knowing trends in video streaming can help you implement changes as soon as possible and provide your viewers with a better experience or offer them new features. Consequently, you may earn more revenue.

Let’s observe what trends the video streaming industry experiences and what things will likely be popular in the next year.

If you want to create a video streaming service and share content with your viewers, we recommend you contact Setplex. They can offer an OTT solution for your goals.

Video Streaming Trends

Personalization

Personalization is tailoring an experience or communication with customers based on the information learned about them. OTT video personalization usually means that viewers get personalized recommendations. The algorithm analyzes their likes, dislikes, and behavior during the video playback. Based on the results, it provides viewers with content that they might like.

However, personalization is not always about recommendations. Sometimes, it is about giving viewers the ability to choose which way they want to pay for watching videos – whether it is a purchase of a single video or a subscription for a period.

Furthermore, a provider can offer viewers a purchase plan for an individual or a family, and it is also about the personalized experience. Moreover, personalization can be about the ability to customize your platform profile and change its design. As a result, people can interact with your platform however it is comfortable for them.

Shift from SVOD to AVOD

There is an ongoing shift from the SVOD monetization model to AVOD revenue-generating approach among OTT platforms. More and more content providers are considering the AVOD platforms as the option.

It all started with subscription fatigue that a lot of people experienced when too many subscription-based services appeared in the market. They started canceling their subscriptions and turning to ad-based services.

Different platforms began implementing ad-based plans for their viewers. Even video streaming giants like Netflix are adopting the AVOD model.

Actually, the AVOD monetization approach is not so bad. It has its advantages, such as expanding the user base and reaching wider audiences. The adoption of AVOD can be a great benefit for customers with lower consuming capacity, and businesses will be able to reduce churn.

What is more, researchers say that the future trend is the increasing consumption of transactional-based video-on-demand services (TVOD). It might happen that OTT solutions providing hybrid monetization models will be in demand.

Video streaming and gaming

Not long ago, Netflix announced its plans to open a new video game studio. Experts say that it is only the beginning. There will be more video streaming services moving towards interactive entertainment. The lines between video streaming and gaming will be blurred.

According to the experts, it is the result of streaming wars between huge video streaming companies like Netflix, Apple, and Disney. What is more, people will become more selective when it comes to choosing what platform to sing in.

Big companies will try to cover all the entertainment needs of their audiences through partnerships, acquisitions, and mergers to stand out from the competition.

Why gaming? Experts explained that it is also a quickly growing industry that is estimated to be worth $470 billion by 2030. VR, AR, AI, 5G, and cloud technologies can help the industry skyrocket.

Final Thoughts

These are the changes that the video streaming industry is experiencing or going to experience in the near future. You can implement some of them or come up with your own ideas. Decide keeping in mind your business goals.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.