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Vimeo or YouTube? Which Video Platform is Better For Your Business?

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Get more YouTube views!

There are endless amounts of social media platforms available. Now with channels like TikTok and Instagram exploring shorter ten to fifteen-second videos, it’s making businesses question how and if they should spend time using other longer streaming platforms like YouTube or Vimeo.

In short, the answer is an absolute yes. So how do you know which one to use for your business, if not both? Let’s take a deeper dive into the two different platforms.

Vimeo Pros

Vimeo is a video hosting site that is designed for creators. This means people who are looking to create high-quality videos, such as videographers and filmmakers. Because it’s such a niche market, it creates an incredibly supportive and positive community. You can tell simply by comparing the comments on YouTube versus the comments on Vimeo. 

The other great part about Vimeo is that there are no sponsored ads. Viewers can bypass any spammy advertisements and go directly to watching their desired content.

Vimeo Cons

At the end of the day, Vimeo doesn’t have the same network and reach as YouTube. Because YouTube is owned by Google, content posted on Vimeo won’t rank nearly as high in the search engines.

Another downside to Vimeo is that it costs money to use. There is a free version called the “Basic” package, but it only allows 500MB of upload space per week and 5GB of upload space total. If you’re looking to use one of these channels to upload content regularly, Vimeo won’t be enough to last you very long, and eventually, you’ll want to upgrade.

YouTube Pros

The reality is that YouTube is queen when it comes to video uploading. There are over 1 billion active users. This is equivalent to one-third of all people who are using the internet. With its ever-growing digital population, your content has more opportunity to be seen by significantly more people than on Vimeo.

Did we mention it’s free? No matter what business you are in and how many videos you plan to upload, YouTube is 100% free to use with an unlimited amount of upload space. And as we mentioned before, because it’s owned by Google, you’ll also have a better chance at improving your video rankings than Vimeo.

YouTube Cons

No matter how good YouTube might sound, there are always a few downsides. If you don’t know what you’re doing, most likely your videos will get lost amongst the millions of videos that are regularly uploaded onto the platform. Competition is high and fierce so you’ll have to really start educating yourself on how to effectively use your channel.

Unless a subscriber or viewer is signed up for YouTube Premium, they’ll have to sit through an ad or two, sometimes even three. This is the downside of using a free platform. They have to make money somehow, so your viewers will have to be patient enough to sit through some ads before getting to your content.

Should I Use Both?

A great recommendation is to absolutely use both platforms. You can easily download videos from your YouTube channel using VDownloader and upload them to your Vimeo account. Be selective in which videos you decide to use on your Vimeo account if you are only planning on using the free version.

Save these uploads for your higher quality videos you plan on embedding to websites or sharing for networking and marketing purposes for your business. There is no harm in giving both of them a shot. Just remember that the more social media platforms you have, the more there is to manage, so try not to spread yourself too thin.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Why use custom web development? Why is it better to use ready-made CMS

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Custom web application development is not only good branding. It is also a great tool for communication between company and customer and much more enjoyable for both. Apps extend an expanse to portable and mobile gadgets’ ability to provide seamless expansion of the scope with which companies can serve to consumers online. Interface of the application should be attractive and comfortable in use. Moreover, it should have a unique identity, which reflects the company’s branding message and helps to establish emotional connection with customers. Custom-made design and development increase user engagement and distinguish a company from the competition.

But using off-the-shelf solutions might be the best choice for the companies, which are just starting their web journey due to its cost efficiency. In this article we will define pros and cons of custom web development compared to SaaS products. 

Digital innovation is a critical component of modern business development. Business leaders usually face a choice between using off-the-shelf solutions (SaaS) and designing custom ones. The former offer a high degree of reliability at a lower price tag. However, SaaS products may lack critical features that are necessary for meeting the company’s requirements.

Custom web development company services VS SaaS CMS: pros and cons

It is common for small businesses to rely on SaaS as a lower-budget alternative. But as a business grows, so do its demands for software. For example, companies might need to manage more resources, and SaaS is unable to meet the increasing needs.

Custom development allows the implementation of solutions that match the very particular company’s needs. The decision to go with it can stem from the rising number of employees, new locations, or new markets. With SaaS, companies have to deal with the one-size-fits-all approach, facing limitations in different access levels, feature customization, etc.

When choosing custom web development services, it’s important to find the right provider who will understand the company’s structure and goals.

Pros and cons of SaaS products

The nature of SaaS reveals its strengths and weaknesses. A cheaper solution also means weaker control over it. Take a look at the table below to learn about the pros and cons of SaaS products:

Pros:

  • Cost efficiency.
  • Reliability and maintenance.
  • Automated updates.
  • Data protection.

Cons:

  • Limited customization.
  • Limited control.
  • Limited scalability.
  • Security concerns.

Pros and cons of custom web development services

Having a customized app addresses specific company needs. It allows businesses to create unique features based on their requirements and add all the integrations they need. Plus, such solutions can be more secure. For instance, a company may have an offline copy of data, protected from external attacks.

Pros:

  • Customization capabilities.
  • High flexibility.
  • High security level.
  • Unique features as competitive advantages.

Cons:

  • Large investments.
  • Resource-intensive.
  • Not automated.
  • Security risks.

Who needs custom development?

When a business has specific needs, it’s best to choose custom software app development. It also makes sense in the following cases:

  • A company is planning to use this software for various projects and demands functionality variation from one project to another.
  • A business is scaling.
  • A company has its own development team with sufficient expertise to implement a required solution.
  • A business has already used a SaaS product that doesn’t match the needs.

Being a custom web development firm, TRIARE builds scalable and secure apps for businesses of different industries, be it edtech, healthcare, or ecommerce. Our mobile app development team has created dozens of native and cross-platform solutions used all over the world. In services our company offers we take aim at custom-made approach. It enables a business to build a site focused on delivering real business results via an optimal structure and user experience. 

Starting from planning, implementing, monitoring, communicating and finally delivering the completed project before the deadline, we ensure quality at each step. We take care of post-release maintenance and support, so you shouldn’t worry about security risks.

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