Tech

What is CRM? How is Salesforce related to CRM? Salesforce Certifications

Published

4 years ago

August 18, 2021

What is CRM?

Customer Relationship Management, or CRM, is a platform that can be used by anyone to help improve their interactions with their customers. The modern concept first came into being in the 1980s as businesses started using databases to track customer interactions. However, it can trace its origins to the paper files and records that were maintained by anyone to ensure a personal touch to interactions.

Today’s CRM services are usually hosted on cloud technology, allowing everyone in the company, whatever their jobs and wherever they are, to log in to access and add to records. A modern CRM can manage every aspect of the customer journey, from acquisition and marketing, through to sales, support and beyond.

A well-implemented CRM can improve a company’s bottom-line, helping them to increase sales, but also the customer experience, in turn boosting customer retention.

What is Salesforce?

Salesforce is the world’s leading CRM platform. Used by over 150,000 companies, it is highly scalable, and can grow with a business, even if they become global corporations. A cloud-based CRM, it offers a suite of connected apps, covering marketing, sales, commerce, and customer service.

It also takes advantage of the rich data collected to offer analytics that can be used to boost sales, follow-up with customers and to develop and improve products and services.

It is also one of the most adaptable CRM platforms available. Its Lightning platform makes it easy to create custom applications. And it offers seamless integration with hundreds of other services, and thousands of third-party apps.

Salesforce Certifications?

Like any software or service, it takes a bit of knowledge to get the most of any CRM, even those as well-designed as Salesforce. Anyone looking for jobs working on Salesforce can expect interview questions about certifications.

But training on Salesforce is not just a great way to get ahead in a career, it’s a great way for a business to get ahead as well, ensuring they are getting all they can from their CRM.

Through Salesforce’s Trailhead Academy, there are over forty Salesforce Certifications available, taking users from absolute beginners to Salesforce wizards. These certificates cover every aspect of Salesforce, through five roles: administrator, marketer, architect, developer, and consultant.

Admin certifications will ensure holders can manage their system, helping everyone else get the most out of it. While marketer certification holders can learn how to create unique, targeted campaigns to win customers and sales.

Architect certification training teaches how to design processes to solve problems, while designer certificated staff can amend the UI to make Salesforce as user-friendly and intuitive as possible. And for real power-users, developer certification will prove they have the know-how to extend Salesforce with its Lightning Platform.

Finally, Salesforce offers certification for consultants, showing they can be trusted to who with clients, understand their needs and develop the solutions to address them. Get professional Salesforce certification through practical based training under the guidance of experienced tutors. These Salesforce interview questions will help you further practice.

If you want to get the most out of Salesforce, and see that impact on your bottom line, then getting Salesforce certification is one of the best investments you can make.

Tech

Future Unfolding: Your Guide to the Hottest Upcoming Solana Projects

Published

1 month ago

July 19, 2025

Jonathan Grilli

If you’ve been peeking into the world of blockchain lately, you’ve probably heard whispers about some exciting upcoming Solana projects. And no, this isn’t just the usual crypto chatter. Solana’s unique combination of speed, scalability, and low fees has been turning heads in all the right ways. Now, a fresh wave of developers is flocking to the ecosystem—and what they’re building could shake up the whole game.

Whether you’re a casual investor, a tech-savvy early adopter, or just crypto-curious, knowing what’s around the corner can give you a serious edge. So grab a coffee, pull up a chair, and let’s take a closer look at where Solana is headed—and which projects might just become the next big thing.

Why Solana, and Why Now?

Let’s face it: not all chains are created equal. While Ethereum paved the way, and Bitcoin proved the concept, Solana showed up to prove that blockchains could be fast—really fast—without costing an arm and a leg to use. With transaction speeds clocking in at 65,000 per second (yep, you read that right) and fees that cost less than a penny, it’s no wonder developers are pouring in.

More importantly, Solana’s infrastructure opens up real creative freedom. Think dynamic NFTs, high-performance games, instant DeFi transactions, and next-gen social platforms. It’s like going from dial-up to fiber optic. And when does that kind of power meet an ambitious dev community? Sparks fly.

The Landscape: What’s Already Built

Before we dive into what’s coming, let’s talk briefly about what’s already here. Solana is no stranger to heavy hitters. Projects like:

Phantom (one of the smoothest crypto wallets out there)
Magic Eden (a major NFT marketplace)
Serum (a decentralized exchange engine)

…have already helped solidify Solana as a serious player in the Web3 world. But even more exciting is what hasn’t launched yet—the next wave of innovation that’s currently under wraps, in beta, or being whispered about in dev channels and alpha groups.

Categories to Watch

Let’s break this down a bit. These upcoming projects aren’t just NFTs or DeFi. They span several categories, and each one is pushing boundaries in its own way.

1. Gaming on Solana

Blockchain gaming is no joke anymore. We’re talking full-blown metaverses, player-owned economies, and real-time experiences that don’t feel like retro arcade games.

Projects like Aurory and Star Atlas are leading the charge, but newer games like Eizper Chain and Synergy Land are gaining steam. They aim to blend AAA-style graphics with actual on-chain mechanics, where players earn, trade, and even govern the game’s economy. Imagine a gaming world where your loot actually means something.

2. Next-Gen DeFi Platforms

Solana’s speed is a dream for decentralized finance. It eliminates lag and lowers gas costs, making it more attractive for traders and builders alike.

Keep your eye on platforms like Zeta Markets (for options trading), Mango Markets V4 (the next iteration of Solana’s leveraged trading platform), and Drift Protocol, which is all about smart margin trading. These platforms are redesigning financial systems—not just copying them.

3. Social and Creator Economies

You know how creators are always looking for ways to monetize without getting gouged by middlemen? Solana’s low-fee, high-throughput nature makes it perfect for social and creator platforms.

Projects like Grape Protocol, Only1, and Dialect are cooking up decentralized alternatives to Instagram, Patreon, and WhatsApp. Instead of centralized platforms owning your audience, you do. Finally, some freedom in the feed.

4. Infrastructure and Tools

Not every exciting project is consumer-facing. Some of the most powerful tools are being built quietly in the background.

Look out for GenesysGo, Helius, and SolanaFM—they’re building things like RPC networks, data explorers, and indexing solutions that help the entire ecosystem run smoother. It’s like paving roads before the cars show up.

How to Spot a Winner

Okay, so you’re excited. But how do you separate future stars from vaporware?

Check the Team

Do they have experience? Are they doxxed? Are they shipping updates consistently? A solid team isn’t shy about transparency.

Look at the Community

Great projects build great tribes. Join their Discord. Scroll through their Twitter. Are people engaged, or is it just hype?

Watch for Utility

Does this project solve an actual problem or improve something that already exists? If it’s just a reskinned NFT mint or copy-paste DeFi fork, maybe move along.

Follow the Builders

Founders often share sneak peeks, updates, and philosophies that give you insight into where a project is heading. Social platforms like X, Farcaster, and even dev blogs can be surprisingly revealing.

How to Stay in the Loop

Alpha doesn’t wait for newsletters. If you want to stay ahead, plug into:

Solana Hacker Houses and hackathons (they often preview upcoming talent)
Podcasts like Solana Breakpoint or Lightspeed
Research-focused Discord servers and Telegram groups
GitHub activity and dev toolkits

This stuff moves fast, but not without leaving clues. Pay attention to who’s building, not just who’s trending.

Final Thoughts: Don’t Chase, Anticipate

When everyone talked about it, the train had probably left the station. The trick with upcoming Solana projects is to think like a scout, not a fan. You want to spot the early signals, the creative builders, and the untapped problems being solved in clever ways.

Solana’s ecosystem isn’t just expanding—it’s evolving. As more serious capital, creators, and developers enter the space, the opportunities multiply. Stay sharp, do your homework, and remember: the best projects often start quietly.

In a world full of copycats, bet on the originals. That’s where tomorrow’s magic lives.