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What is the Value of Online Marketing? Jonas Muthoni Shares his Thoughts




There is something really wrong with online marketing, even in 2023, business owners are asking whether it is worth it. We live in a time, which has witnessed one of the darkest times in history in the shape of a pandemic. It is important that we realize and understand the importance of online marketing in today’s world. Traditional marketing techniques do not have the same impact on the success of a business as social media marketing does.

Business owners need to recognize that traditional marketing strategies that were very effective before the COVID-19 took over would not be as effective today, as they were in the pre-pandemic era. It is imperative for businesses to transform with the times so that they will be able to compete effectively in the future, otherwise they will be left far behind by their competitors.

Investing your time, effort, and money into the right online marketing strategy will work wonders for your business in the long run and get you the results you are looking for.

In today’s day and age, it is imperative for marketers to determine which type of digital marketing strategy is most effective.

As the digital marketing expert Jonas Muthoni states, Search Engine Optimization (SEO) is what you need to look at. Numerous online marketing techniques are being used across the industry, but the power of SEO is unparalleled.

The topic of SEO played a critical role in marketing today as Jonas discussed when speaking with New to the Street about their business. The ability to drive organic traffic to a website is undoubtedly one of the most effective ways of bringing organic traffic to a website through online marketing. It is clear that high visibility over Google SERPs is the most innovative way to boost your business, as the majority of the world’s population that has access to the internet uses Google to make search queries, making high visibility over Google SERPs the most effective way to boost your business.

It is more common today for consumers to connect with businesses that appear organically on Google’s search engine results pages. This is a relationship built on trust and reliability. A core service to consider is SEO, Jonas said in the same interview with New to the Street. Using SEO as a way to drive organic traffic to your website is one way to build authority within the search engines. Your business will be found by anyone who searches for you organically on Google.”

As a result of a high ranking in the SERPs, authenticity and market leadership become more evident.

There is only one drawback of SEO, which is the fact that it takes a long time to generate results. As a result, it helps businesses in the long run, as long as marketers are patient throughout the entire process. According to Jonas, it is also a good idea to combine SEO efforts with public relations campaigns and paid marketing efforts as well.

During the pandemic, his holistic approach, including SEO as well as paid marketing, generated impressive results for businesses. Another element of his strategy was the diversification of customers and verticals. He stated, “These tactics can help companies avoid potential pitfalls associated with relying too heavily on a single industry that is more likely to be affected during economic downturns.”

Coming back to our questions, is online marketing worth it?

Of course, it is. By following in the footsteps of online marketing experts such as the founder and CEO of Deviate, Jonas Muthoni, you can easily develop a timeless online marketing strategy that will help your business stay relevant regardless of what goes around.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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