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What is the Value of Online Marketing? Jonas Muthoni Shares his Thoughts

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There is something really wrong with online marketing, even in 2023, business owners are asking whether it is worth it. We live in a time, which has witnessed one of the darkest times in history in the shape of a pandemic. It is important that we realize and understand the importance of online marketing in today’s world. Traditional marketing techniques do not have the same impact on the success of a business as social media marketing does.

Business owners need to recognize that traditional marketing strategies that were very effective before the COVID-19 took over would not be as effective today, as they were in the pre-pandemic era. It is imperative for businesses to transform with the times so that they will be able to compete effectively in the future, otherwise they will be left far behind by their competitors.

Investing your time, effort, and money into the right online marketing strategy will work wonders for your business in the long run and get you the results you are looking for.

In today’s day and age, it is imperative for marketers to determine which type of digital marketing strategy is most effective.

As the digital marketing expert Jonas Muthoni states, Search Engine Optimization (SEO) is what you need to look at. Numerous online marketing techniques are being used across the industry, but the power of SEO is unparalleled.

The topic of SEO played a critical role in marketing today as Jonas discussed when speaking with New to the Street about their business. The ability to drive organic traffic to a website is undoubtedly one of the most effective ways of bringing organic traffic to a website through online marketing. It is clear that high visibility over Google SERPs is the most innovative way to boost your business, as the majority of the world’s population that has access to the internet uses Google to make search queries, making high visibility over Google SERPs the most effective way to boost your business.

It is more common today for consumers to connect with businesses that appear organically on Google’s search engine results pages. This is a relationship built on trust and reliability. A core service to consider is SEO, Jonas said in the same interview with New to the Street. Using SEO as a way to drive organic traffic to your website is one way to build authority within the search engines. Your business will be found by anyone who searches for you organically on Google.”

As a result of a high ranking in the SERPs, authenticity and market leadership become more evident.

There is only one drawback of SEO, which is the fact that it takes a long time to generate results. As a result, it helps businesses in the long run, as long as marketers are patient throughout the entire process. According to Jonas, it is also a good idea to combine SEO efforts with public relations campaigns and paid marketing efforts as well.

During the pandemic, his holistic approach, including SEO as well as paid marketing, generated impressive results for businesses. Another element of his strategy was the diversification of customers and verticals. He stated, “These tactics can help companies avoid potential pitfalls associated with relying too heavily on a single industry that is more likely to be affected during economic downturns.”

Coming back to our questions, is online marketing worth it?

Of course, it is. By following in the footsteps of online marketing experts such as the founder and CEO of Deviate, Jonas Muthoni, you can easily develop a timeless online marketing strategy that will help your business stay relevant regardless of what goes around.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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