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What is the Value of Online Marketing? Jonas Muthoni Shares his Thoughts




There is something really wrong with online marketing, even in 2023, business owners are asking whether it is worth it. We live in a time, which has witnessed one of the darkest times in history in the shape of a pandemic. It is important that we realize and understand the importance of online marketing in today’s world. Traditional marketing techniques do not have the same impact on the success of a business as social media marketing does.

Business owners need to recognize that traditional marketing strategies that were very effective before the COVID-19 took over would not be as effective today, as they were in the pre-pandemic era. It is imperative for businesses to transform with the times so that they will be able to compete effectively in the future, otherwise they will be left far behind by their competitors.

Investing your time, effort, and money into the right online marketing strategy will work wonders for your business in the long run and get you the results you are looking for.

In today’s day and age, it is imperative for marketers to determine which type of digital marketing strategy is most effective.

As the digital marketing expert Jonas Muthoni states, Search Engine Optimization (SEO) is what you need to look at. Numerous online marketing techniques are being used across the industry, but the power of SEO is unparalleled.

The topic of SEO played a critical role in marketing today as Jonas discussed when speaking with New to the Street about their business. The ability to drive organic traffic to a website is undoubtedly one of the most effective ways of bringing organic traffic to a website through online marketing. It is clear that high visibility over Google SERPs is the most innovative way to boost your business, as the majority of the world’s population that has access to the internet uses Google to make search queries, making high visibility over Google SERPs the most effective way to boost your business.

It is more common today for consumers to connect with businesses that appear organically on Google’s search engine results pages. This is a relationship built on trust and reliability. A core service to consider is SEO, Jonas said in the same interview with New to the Street. Using SEO as a way to drive organic traffic to your website is one way to build authority within the search engines. Your business will be found by anyone who searches for you organically on Google.”

As a result of a high ranking in the SERPs, authenticity and market leadership become more evident.

There is only one drawback of SEO, which is the fact that it takes a long time to generate results. As a result, it helps businesses in the long run, as long as marketers are patient throughout the entire process. According to Jonas, it is also a good idea to combine SEO efforts with public relations campaigns and paid marketing efforts as well.

During the pandemic, his holistic approach, including SEO as well as paid marketing, generated impressive results for businesses. Another element of his strategy was the diversification of customers and verticals. He stated, “These tactics can help companies avoid potential pitfalls associated with relying too heavily on a single industry that is more likely to be affected during economic downturns.”

Coming back to our questions, is online marketing worth it?

Of course, it is. By following in the footsteps of online marketing experts such as the founder and CEO of Deviate, Jonas Muthoni, you can easily develop a timeless online marketing strategy that will help your business stay relevant regardless of what goes around.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business Strategies of Michael Gastauer




Michael Gastauer, a German billionaire and entrepreneur, has led Black Banx to remarkable heights with his innovative strategies in the digital banking sector. As the founder and CEO, his vision has transformed Black Banx into a significant player in the global financial industry, serving millions and revolutionizing banking practices. 

Gastauer’s approach has been distinctly customer-centric, focusing on solving real-world problems through accessible financial services. This strategy has not only captured a vast market share but also established Black Banx as a model of innovative fintech success.

Innovate Early and Often, Invest Strategically

Gastauer’s journey began with a robust foundation in the fintech sector, where he initially created and later sold a payment services company for US$480 million. 

This significant capital boost allowed him to invest in his next venture: Black Banx. Launched in 2014, Black Banx differentiated itself by offering real-time account opening and cross-border payment solutions to a global audience, addressing major inefficiencies in traditional banking. 

Gastauer’s foresight in identifying and investing in these key areas early on allowed Black Banx to scale quickly and efficiently. His strategy was clear: leverage high initial investment to accelerate growth and secure a substantial market presence before competitors could catch up.

Within a year of its inception, Black Banx expanded rapidly, reaching over 1 million customers. This was just the beginning, as the platform soon integrated cryptocurrency options, enhancing its appeal and utility for a broader client base. By the end of 2018, Black Banx was valued at US$9.8 billion, a testament to its rapid growth and the successful implementation of its business model. 

Gastauer’s bold move to integrate cryptocurrencies early in the game positioned Black Banx as a pioneering force in fintech, well ahead of traditional banks.

Pinpoint Problems and/or Challenges

One of the core components of Gastauer’s strategy was to tackle financial exclusion head-on. Black Banx made significant strides in offering banking solutions to the unbanked and underbanked, particularly in regions with limited access to traditional banking services. 

By leveraging technology and strategic partnerships with mobile network operators, Black Banx has been able to extend its reach and offer innovative banking solutions to millions worldwide. This strategic alignment with mobile operators has been crucial, as it taps into an existing infrastructure to reach remote areas, significantly lowering the cost of expansion.

The platform’s ability to facilitate quick, cost-effective international money transfers has been a game-changer, particularly in markets like the Middle East, Asia, and Africa. This not only supports individuals and businesses in these regions but also contributes to the overall growth and stability of the global economy. 

Gastauer’s focus on simplifying and reducing the cost of these transactions demonstrates a deep understanding of the core needs of his customers, thereby enhancing customer loyalty and trust in the brand.

Take a Tech-Driven Approach

Under Gastauer’s leadership, Black Banx has remained at the forefront of technological integration within the banking sector. The adoption of blockchain, AI, and data analytics has enabled the platform to offer personalized financial services, enhancing customer experience and satisfaction. 

This technology-driven approach ensures that Black Banx stays ahead of industry trends and continues to offer relevant and secure banking options. Gastauer’s commitment to integrating advanced technology not only streamlines operations but also provides a scalable model that supports continuous growth and adaptation in a rapidly evolving market.

Leave No Market Unturned

Gastauer’s vision for Black Banx was never limited to a single region. By 2023, the company had expanded its services to include 28 FIAT and two cryptocurrencies, with a robust presence in over 180 countries. This global approach has not only diversified the company’s customer base but also minimized regional economic risks, allowing Black Banx to thrive in a competitive and fast-changing financial landscape. 

The strategic decision to operate across diverse markets also mitigates the risk of localized economic downturns affecting the overall health of the company.

Set Milestones

The year 2023 was a landmark year for Black Banx, as it reached 39 million customers and reported revenues of US$2.3 billion. The company’s ability to maintain a high rate of customer acquisition and satisfaction speaks volumes about its effective strategies and customer-focused approach. 

The first quarter of 2024 continued this trend, with Black Banx announcing a pre-tax profit of US$639 million and revenues of US$2.1 billion, driven by strategic implementations like fixed monthly account maintenance fees. Gastauer’s strategy to introduce fixed fees was a calculated risk that paid off, providing stable revenue streams and further solidifying Black Banx’s financial foundation.

Michael Gastauer’s strategic foresight and relentless innovation have propelled Black Banx to new heights, making it a leader in the digital banking sector. His commitment to financial inclusion, coupled with an aggressive expansion strategy and technological integration, has not only shaped the future of Black Banx but has also set a new standard in the industry. 

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