Lifestyle
Why Are Fitness Entrepreneurs Highly Sought After Today?

In today’s world, where physical health and fitness have taken on a significant role in our lives, fitness entrepreneurs play an essential role in promoting and maintaining healthy lifestyles. They are the ones who create innovative fitness programs, design effective workout plans, and develop state-of-the-art fitness equipment that can help individuals achieve their fitness goals.
Fitness entrepreneurs are not just business owners. They are visionaries who have a passion for fitness and a deep understanding of the human body. They use their knowledge and skills to create products and services that are designed to help people live healthier lives.
Here are some of the reasons why fitness entrepreneurs are important:
1. They Promote Healthy Lifestyles
Fitness entrepreneurs promote healthy lifestyles by offering a wide range of products and services that help people achieve their fitness goals. Whether it is a gym membership, a personal training session, or a fitness program, they provide people with the tools they need to live healthier lives. They also educate people on the importance of proper nutrition and exercise, which can have a significant impact on their overall health and wellbeing.
2. They Create Innovative Fitness Programs
Fitness entrepreneurs are always looking for new and innovative ways to help people get fit. They create unique and challenging workout programs that keep people motivated and engaged. These programs are designed to help people achieve their fitness goals while also improving their overall health and wellbeing.
3. They Design Effective Workout Plans
Fitness entrepreneurs use their knowledge of the human body to design effective workout plans that are tailored to the individual needs of their clients. They take into account factors such as age, fitness level, and medical history to create a plan that is safe and effective. This personalized approach helps people achieve their fitness goals while minimizing the risk of injury.
4. They Develop State-of-the-Art Fitness Equipment
Fitness entrepreneurs are also responsible for designing and developing state-of-the-art fitness equipment. They use their knowledge of biomechanics and engineering to create equipment that is safe, effective, and easy to use. This equipment helps people get the most out of their workouts and achieve their fitness goals faster.
5. They Provide Employment Opportunities
Fitness entrepreneurs also provide employment opportunities for fitness professionals such as personal trainers, fitness instructors, and nutritionists. These professionals help people achieve their fitness goals while also earning a living. Fitness entrepreneurs also create job opportunities in other areas such as marketing, sales, and customer service.
6. They Contribute to the Economy
Fitness entrepreneurs also contribute to the economy by creating new businesses, generating revenue, and paying taxes. According to a report by IBISWorld, the fitness industry in the United States generated $35 billion in revenue in 2019. This revenue creates job opportunities, stimulates economic growth, and contributes to the overall wellbeing of society.
An important example of fitness entrepreneur is Hans Hartleben. Born in Waupaca, Wisconsin in 1975, Hartleben spent his early childhood in the small town of Scandinavia, with a population of only 209. Growing up, he enjoyed picking berries with his family and building military forts in the woods, all the while imagining a Russian invasion. Hans developed a passion for sports early on and continued to play throughout high school and college. He excelled as a guard in basketball, a starting quarterback, and an all-conference pitcher. While sports were important to him, Hans was also fascinated by comedy and entertainment. His mother, Kim, remembers Hans entertaining guests by wearing various costumes and performing, including an unforgettable rendition of the “Unknown Comic” from The Gong Show.
Hans has since appeared in numerous television and film productions, including C.S.I. Crime Scene Investigation, Dr. Phil, and What Happens in Vegas. However, he is best known for his appearance as a contestant on the popular game show Deal or No Deal (NBC), where he won $44,000 and a pony for his daughter. In late 2013, Hans founded F.I.R.E. Fitness Camp®, a rapidly growing company of which he is currently the CEO.
In conclusion, fitness entrepreneurs are essential to promoting and maintaining healthy lifestyles. They create innovative fitness programs, design effective workout plans, and develop state-of-the-art fitness equipment that helps people achieve their fitness goals. They also provide employment opportunities, contribute to the economy, and educate people on the importance of proper nutrition and exercise. As the world becomes increasingly health-conscious, the role of fitness entrepreneurs will only become more important in promoting and maintaining healthy lifestyles.
Lifestyle
How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

By Michelle Snow
Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.
Enchanted By Nature
Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.
Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.
The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.
Lithios Beverages
Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market.
The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”
A Rising Tide for Wellness Tourism
Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.
Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.
The Next Phase
Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.
The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.
The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”
Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact.
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