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Why do Australians Switch to Balance Transfer credit cards?




A relatively new concept has gripped a nation of once loyal customers who never used to switch between banks: balance transfer credit cards. We take a closer look why this is happening.

More Australians than ever are taking to comparison websites to stump out high interest and get better deals. In some ways, this is revolutionary – yet many are still not aware of the opportunities that came in recent years and a conventional mindset is still costing the nation a fortune, benefiting a few big banks.

Roland Bleyer, the CEO of is the man behind this revolution. He said that “for too long did we face a closed market where millions of consumers acted as cash cows to a handful of banks. Today, the Australian market is as open as any other market and we help consumers to save millions collectively – with balance transfer cards being one of the most sought after solutions”.

So what exactly is a balance transfer card?

It is a new card that is issued from a new provider, when the consumer transfers a balance from an old credit card (to the new card) in order to get a lower interest rate on the balance for an introductory period. The consequence in most cases, is lower interest where debt is paid off faster.

According to Bleyer and his team, there are four main benefits that consumers consider when opting for a balance transfer card: “reducing the amount of interest payable, repaying any debt sooner, consolidating existing debt – and getting a better credit card than before”.

What the open market looks like in Australia:

Today, you can hop onto a comparison site like, or Mozo, Ratecity, and Comparethemarket – and find attractive offers from a multitude of providers. These include Virgin Money, HSBC, Citi, WestPac, St. George Vertigo Platinum and the Bank of Melbourne. With the open market, consumers can find an alternative option within seconds. Instead of entering your details on all the various bank websites, a single platform provides a blazing fast experience that attracts offers from various providers.

Essentially, all the benefits that consumers enjoyed previously in mass-markets in Europe and America – has now come to the shores of Australia, and it is about time.

But it is not just a matter of switching to another provider. Many people lack the knowledge to truly do a better deal, so a bit of education on the matter is paramount, especially if the purpose is to make an improvement and incur savings.

Words of wisdom for anyone considering a balance transfer:

Bleyer and his team suggest that balance transfer cards should not be seen as a “magic bullet” in personal finances because that may tempt the consumer to overspend and never cease control of their situation. Instead, they argue that there are several pitfalls that should be navigated: Paying the minimum off on your debt each month is the first reason why some people end up taking longer to pay off their debt. Then, incurring more debt on their new cards is another reason people fail to get ahead. It is also necessary to pay off the transferred debt within a certain time frame in order to benefit from introductory offers – because once consumers have to pay the revert rate, it becomes expensive again. Choosing a card for its rewards and features – and letting that tempt you into spending, is another caveat for consumers, especially if that card has a high annual fee. Spending more on new cards and failing to understand what you’re in for in the fine print, can also defeat the purpose: you must control spending and really understand the terms and conditions of the card in order to benefit from it.


The Australian consumer lived through challenging times during the recent property bubble. Yes, times were not as tough as they were in some other countries – and the severity of the problem was not at a high level overall. However, Australians lost a lot of money due to a lack of understanding and old habits. The oldest habit is to think that by being loyal to your bank and being friends with your bank manager will get you the best deal. We live in a new world, where new rules define our success in the global community – and it could not be truer for personal finance and credit cards.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Applications of Automation in Research and Clinical Diagnostics




Precision counts in the fields of science and medicine. This is particularly true for the basic task of counting and analyzing cells, which is used in both clinical and research settings. The introduction of automatic cell counters, which provide efficiency and accuracy that manual approaches cannot match, has resulted in a notable advancement in this field.

What is Automated Cell Counting?

Automated cell counters are advanced instruments that are made to precisely and swiftly count and examine cells. In contrast to manual counting methods that rely on human vision and a microscope, automated counters use software algorithms and image technology to count and analyze cells. This ensures more accurate findings by expediting the procedure and lowering the possibility of human error.

Type of Automated Cell Counters

There are several types of automated cell counters used in research and clinical diagnostics, each employing different technologies and methods for cell counting. The main types of automated cell counters include:

Image Cytometers: These devices use optical microscopy to statically image cells, which are frequently labeled to detect certain molecules or provide contrast. Cell counting is aided by the automation of image cytometers made possible by digital cameras.
Flow Cytometers: Use a regulated flow of suspended cells to align individual cells for analysis. Staining cells with fluorochromes enables visual characterization of the cells and facilitates high-throughput analysis.
Cell Sorters: Arrange cells according to their electrical properties. Sorting is accomplished by dividing the fluid stream containing the cells into droplets whose electrical charge varies according to the kind of cell and guiding them into various containers.
Time-Lapse Cytometers: Allow for continuous monitoring of cells in an incubator by employing non-heat-generating light sources, such as LEDs, in conjunction with image cytometry to investigate cellular dynamics without causing damage to living cells.
Hemocytometers: A qualified technician, an optical microscope, and a gridded slide with known volume wells are used in this manual cell counting approach. Up until the 1950s, hemocytometers were the norm for counting cells.

These various types of automated cell counters provide effective and precise methods for cell counting and analysis, each with unique benefits and uses in clinical and research environments.


Automated cell counters have become indispensable tools in understanding cell behavior. They are used in various research fields, including cancer research, drug discovery, and stem cell therapy.

One of the key benefits in research is the ability to handle large volumes of data. For instance, in drug discovery, automated counters can quickly analyze the effects of thousands of compounds on cell growth and death. This high-throughput capability accelerates the pace of research, allowing scientists to screen potential drugs more efficiently than ever before.

Moreover, automated cell counters offer the precision required to detect subtle changes in cell populations. This is crucial in fields like cancer research, where understanding the behavior of cancer cells can lead to the development of more effective treatments.

Clinical Diagnostics

The impact of automated cell counters extends beyond the research laboratory and into clinical diagnostics. In medical laboratories, these devices play a critical role in routine blood tests, infectious disease diagnostics, and monitoring patient health during treatment.

For example, in a routine complete blood count (CBC), automated cell counters can quickly provide a detailed analysis of different blood cell types. This information is vital for diagnosing conditions such as anemia, infections, and blood cancers. The speed and accuracy of automated counters mean that patients can receive diagnoses and begin treatment more swiftly.

In the context of infectious diseases, automated counters can detect and quantify specific pathogens or immune cells, helping to diagnose infections quickly and accurately. During the COVID-19 pandemic, automated cell counting technologies were instrumental in monitoring virus spread and patients’ immune responses, showcasing their value in crisis situations.

Challenges and Future Directions

The initial cost of these devices can be high, and their operation requires specific technical expertise. Additionally, different types of cells and conditions may require customized counting protocols, necessitating ongoing adjustments and updates to software algorithms.


Looking ahead, ongoing advancements in technology promise to further enhance the capabilities of automated cell counters. The global cell counting market growth is anticipated at a CAGR of 7.5% by 2032. Innovations in imaging technology, artificial intelligence, and machine learning are expected to improve accuracy, speed, and the ability to analyze more complex cell characteristics. As these technologies evolve, automated cell counters will become even more integral to research and diagnostics, opening new avenues for scientific discovery and patient care.

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