Business
Storage West: A Company’s Journey From Local Business to Regional Force

There are so many features that constitute the “right” storage unit. From the amount of square footage to how secure the storage unit is, lots of things contribute to making the perfect fit. An ideal storage unit offers oodles of space, along with diversity in space size as well. For maintaining the safety and security of one’s personal belongings, the self-storage unit has to be lockable. And to keep the stuff in good condition, it should be climate-controlled while also being clean and tidy.
Addressing many, if not all, issues and providing the customer with top-quality care is Storage West, a storage unit business that was launched by “The Los Angeles Athletic Club” (LAAC) almost 42 years ago. Since then, Storage West has not just been renting out the best storage units for their customers but also aiming to improve every day.
PROVIDING THE BEST SERVICES
Over the years, the company has determined what clients are most likely to need and has styled its units accordingly. As such, the sizes go up in increments, starting with a studio apartment storage unit to a four-bedroom house storage unit. There are also spaces where customers can park or store big RV, cars, and even boats.
Storage West realized that space was at a premium in big cities like San Diego, Houston, and Las Vegas. Therefore, a business customer is in sales or supplies may need a place outside of their home or office where goods can be stored. These storage units serve as the perfect solutions for keeping equipment or products safe. This set-up is used by landscaping contractors, real estate agents, and other entrepreneurs. A Business PASS program allows for packages to be delivered directly to the Storage West facility office and placed in the business storage unit without the owner’s presence.
Another way that Storage West has built up a business is by providing a free moving truck. Home movers can use the company’s moving truck for up to seven hours. There are no extra fees or hidden charges, and the trucks also have gas included. The company also offers boxes and other packing supplies at most locations. From temperature control to its recent COVID cleanliness measures, Storage West aims at providing quality services to its customers.
The level of the company’s growth in the last decade shows little signs of slowing down. Whether the economy is experiencing a boom or a bust, the business of storage is clearly big business for Storage West.
Solid Growth Over Four Decades
When Storage West was founded in 1978, the idea of storage units was still new. There were few climate-controlled places which families or individuals could rent out to secure their extra belongings or park an RV for the winter. People had to either give up their belongings or stick them in a shed, garage, or attic.
The company began with the name “A1 Storage” and had three locations in Nevada. A few years later, the business expanded to California with two locations in Orange and Fullerton, and the company name was changed to California Self Storage. In 1985, the company built its first facility from the ground up, choosing Anaheim, California, for this venture. Within a few years, six more storage sites were launched.
As new sites were opened in Nevada and California, the name Storage West stuck, and by 2000, the company’s name was permanently changed across all locations. The company then obtained IOF Storage, which allowed them to expand by eight storage locations in California, Nevada, and Arizona.
During an expansion campaign, 15 new locations were added that expanded the business model into Texas in 2012. Later in the decade, Storage West built six storage sites in Texas and five new sites in Arizona. At the same time, the company also expanded other websites, including Scottsdale and Surprise, Arizona sites.
Today, Storage West operates in 59 locations in four states: California, Nevada, Arizona, and Texas. In Phoenix and across Arizona, there are 16 locations and one under construction. There are 13 locations in three Nevada cities, including Las Vegas. The Texas locations include many facilities in the Houston area. Among the 23 locations in California, there are Storage West facilities in Fullerton, San Diego, Santa Ana, and Irvine.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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