Lifestyle
Ahmed Sobhy – A Rottweiler Lover On A Mission To Spread Knowledge
It’s not every day that we come across great success stories in reality. And with the world torn with the coronavirus pandemic, it’s harder still to even find the motivation to buck up and follow your dreams. So here’s something wholesome for you.
How many of you still have those song lyrics neatly saved in your drawer or your recorded songs in some corner of your phone memory? Listen to the story of Ahmed Sobhy, who turned his passion into an income-generating business, and you’re sure to find your inspiration in it.
Ahmed Sobhy Finds His Inspiration
I’m sure everyone reading this article is a dog lover. It’s a pretty common trait to find in people. But what you’ll be surprised to know is that Ahmed Sobhy turned his pure love for dogs into a successful business that spreads more love and awareness about dogs.
Ahmed Sobhy knew from the age of 8 that he loved dogs very deeply. He found them to be the best friends one could hope for. But it bugged him that there was a huge amount of negative criticism about this breed. He learned that people had a weird misperception regarding Rottweilers, and he found that totally unacceptable. This was when Sobhy decided to change things for the better.
The Journey Begins…
Born on July 20th, Sobhy is an Egyptian entrepreneur. He graduated from the Arab Academy for Science, Technology & Maritime Transport Department of Computer Engineering. Before his venture into the dog-lovers’ world, he had a job in the field of Cybersecurity. However, another lesson that Sobhy brings to us: it’s never too late to fight for your dreams.
He knew what he wanted to do and worked hard to establish himself. Without further ado, Ahmed Sobhy created a Rottweiler Life fan page on Facebook. Even though Sobhy was unsure about his page initially, the response he got changed his perception. Over the short span of just 3 weeks, Sobhy’s Facebook page had over 200k followers!
He knew that with the amount of love and recognition he received, he had to do more. Within the short span, he had started untying the inaccurate perceptions of people regarding Rottweilers.
Ahmed Sobhy created Facebook fan page for Rottweilers, which spreads love and positivity regarding Rottweilers. His Facebook page now has over 4 million followers.
Sobhy didn’t just post about his Rottie buddies, but also kept his page interesting with information on Rottweilers, their likes, dislikes, and so on.
The lack of content regarding this breed also led to the success of Sobhy. He constantly took note of follower feedback and worked on them. His undying passion for dogs and his consistent efforts led him up the success ladder.
All You Need To Know About ‘Rottweiler Life’
With his growing number of followers and constant demand for more content, Ahmed Sobhy created a website totally dedicated to Rottweilers called Rottweiler Life.
There are zillions of websites and pages on other dog breeds. But for Rottweilers, there’s only a handful. So Ahmed Sobhy’s new website became the perfect guide for all Rottweiler owners.
Rottweiler Life focuses on how Rottweilers are different from other dog breeds. Instead of portraying Rottweilers as violent and aggressive, it focuses on the softer, loving side of Rottweilers. The website streams constant videos and content on how to train a Rottweiler or understand their behavior. It delves into their needs, thereby making life a little easier for Rottweiler owners.
Next, he introduced a monthly magazine exclusively dedicated to Rottweilers. And that magazine has over 500k subscribers currently. Sobhy never shies away from hard work. He puts in tremendous effort to keep the magazine and his website interesting and informative.
Ahmed Sobhy’s Passion Project Continues
Sobhy went further with his passion project when he published a book- “Rottweiler Life.” Sobhy put in a lot of research into his book. Starting from the origin stories to breeding methods and training tricks, it’s a complete package on Rottweilers. Ahmed Sobhy’s book proudly carries the title of being in a US Bestseller. He has also founded a website called Rott Mart, which has all kinds of merchandise required by Rottweilers.
The word ‘stop’ is not in Sobhy’s dictionary. Recently Sobhy went on to start “Wow Things Media Company”, which provides guidance related to digital marketing, app development, and so on. This enterprise has also been a remarkable success for Sobhy.
Sobhy continues on his path to success stronger than ever. He has invested himself in other projects as well. His company now helps rescue animals and provides shelter to them.
Even after reaching great heights, he doesn’t give up on his hard work. It’s not regularly that we find successful passion projects like Sobhy’s.
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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