Business

Meet Justice Jubilee, the young entrepreneur making his clothing brand go viral across mediums

Published

5 years ago

August 13, 2020

Bucket Culture is a belief and brand of Justice Jubilee that has increased its popularity in a short span in the Basketball community.

With so many youngsters setting foot into the business world, they have come along with their own set of uniqueness and creativity to excel at whatever they touch, leading them to taste great success. The online clothing industry in recent times has seen a high demand from many customers all over the world for apparel and clothing line that stands apart from others and which they can proudly flaunt. With this increase in demand, many youngsters came forward with their unique brands that could, in some way, make a mark of their own. Justice Jubilee is amongst those young entrepreneurs who at just 21 years of age have come up with his distinctive e-commerce Basketball themed clothing brand called Bucket Culture.

Born in 1999, Justice Jubilee as a kid had a particular close affinity towards the Basketball sport, but at the same time had bigger dreams of becoming a businessman as he grows up. However, his quest to contribute his efforts into the basketball community wanted him to do something in the same. Hence, during the summer, before he entered his freshman year at Rutgers University, Justice Jubilee initiated his e-commerce brand called Bucket Culture in the year 2017.

As a young individual, Justice Jubilee was sparked by the idea to combine his love and experience of Basketball with that of his dreams to become an entrepreneur. This led to the emergence of one of a kind brand that offers a clothing line that is dedicated to Basketball and for all those who love the sport, are players and enthusiasts. He created this brand for Basketball players and lovers who could wear the apparel that could strongly resonate with the Basketball culture.

Bucket Culture in every way possible is a step further from other brands and unlike brands like Nike or Adidas that use only simple designs, Justice Jubilee’s brand Bucket Culture is ahead of the game with its unique designs which entirely revolves around the Basketball niche. Juggling so many responsibilities, Justice Jubilee is also simultaneously studying and currently is a full-time student of computer engineering.

In just three years, his brand has acquired a customer and follower base like no other and is still growing each passing day as it improves the customer experience by offering them a more extensive product range and offers apparels like hoodies, t-shirts and other Basketball accessories, etc. Their use of Basketball lingo, jargons and typature on the apparel have all gone viral across mediums. Working with many high-profile upcoming basketball influencers have also helped in increasing their hype in the e-commerce space and across social media platforms.

Justice Jubilee created Bucket Culture with the aim to bring together the basketball community and today, the brand very proudly has reached a status in the industry where it represents the Basketball culture.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.