Business
Musicians, YouTubers, Digital Creators Head to Fantagious, the Future of Digital Growth

It is true when people say that the ‘internet’ is the greatest innovation of all times. Bridging the gap between communities, eliminating the issues of long distances, helping people build a connection with the world, it is the internet that has turned the world into a global village. It has brought to the world conveniences that no one ever thought would be possible, yet everyone benefits from this invention. The world has the technology to thank for an invention that has paved the way for the fourth industrial revolution.
The innovation in the ways people use the internet has pushed the world into a digital transformation. From retailers to business owners, every individual is working on completing their transition into the virtual world. Be it businesses or music artists, the shift-over into the digital world has made achieving success a bit easy and stress-free. On the one hand, where it is helping many people turn their dreams into reality, on the other hand, it is leading industries towards the point of saturation. While digitalization is beneficial for success, the competition here is tough, with everyone fighting for the top spot, in case of musicians, YouTubers, and social media creators, competing for creating a wide fanbase.
The vastness of the fanbase is one of the most dominant factors that determine the success of musicians, social media creators, and YouTubers. The saturation in the industry makes attracting an audience through digital means a challenge. Addressing this issue is “Fantagious,” the first-ever fan-sharing app.
Established with a mission to “inspire and empower all creative people,” is answering the call for help. It is an effective solution to acquiring exposure and digital growth without getting strangled by the industry’s saturation. Fanatgious is the brainchild of Ramell ‘Rem’ Carter, a 29-year-old tech-savvy entrepreneur, and artist.
The Origin…
Just like all other inventions, even Fantagious has a story of how it came into the picture. It can be said that the creation of this app is the perfect example of ‘necessity is the mother of invention.’ Rem was always fond of music; despite this, he was pushed into choosing other academic subjects. Studying was not his forte due to which he dropped out of college twice.
After giving up on his education, he landed on a job at Tiger Tiger, a well-known Croydon nightclub. He used to work nightshifts, but as he was about to be a father, he had to think of another plan. It led him to the position of Senior Sales Executive in a bar in London, under the umbrella of the same company. A year later, he shifted his career to become a commercial insurance broker.
While working on these jobs, a realization hit him, which caused him to resign immediately. He wished his daughter to pursue her dreams, but the fact that all his life he had compromised on his convinced him that this was not the job for him.
It was at this exact moment that he decided to step into the music industry. He began by helping his friend release his EP. The biggest hurdle was the growth of the fanbase. Rem took this as a challenge, and he started exploring the industry. When he could not find anything, it led him to create the Fantagious app, the first of its kind!
The Ultimate Digital Growth Tool…
The invention of Fantagious was the need of the hour. The people whose success depends on how big a fanbase is, needed an app that could help them establish themselves as prominent entities in their respective industries.
Fantagious is a growth tool for digital creators and musicians, and its web application is all set to hit the market soon. Thousands of artists and digital creators have contacted the company after the announcement. Those who will help the company in its testing phase by registering will have a chance to get free premium access to the app. It means access to masterclasses and a chance to be discovered by talent seekers.
Built with an aim to ‘help musicians and digital creators acquire maximum exposure in minimal cost,’ this app helps acquire a relevant fan following with ease and simplicity. The app, designed by Rem Carter, allows users to link their socials through which it can analyze the kind of fan following a user has. It serves as a platform where artists and digital creators can connect and help each other grow. The fan rating is a way through which a user can search and pair with another user to maximize their exposure. Other features that assist these individuals in working on their digital presence are search through filters and much more.
It lets users grow and increase their reach in three simple steps; search, connect and grow. The iOS and Android versions of this app are expected to be released later this year after the beta testing of its app is complete. As of today, Rem serves as its CEO, Carl Eaton-York, as the COO, Jamahl Rowl Alcide as the CMO, and Cristian Vasquez as the company’s CFO. These four individuals are the founding members of the company and wish to make digital success easily acquirable for those with potential!
Business
Scaling Strategies for Bootstrapped Founders: Why Smart Startup Entrepreneurs are Ditching Traditional Agencies for Leaner Growth Machines

Today’s startups need to scale at top speed. Conventional methods for achieving business growth and revenue early are under fire. That’s why more and more savvy founders are abandoning the traditional marketing agency business model. They realize that the rules of the game have changed.
Leading this shift is Pablo Gerboles Parrilla, founder of Pabs Marketing. He’s a techpreneur and CEO whose unique perspective marries technological insight and marketing expertise.
For today’s founders, Gerboles believes the message is clear: cash flow and profitability don’t depend on VC funding. It’s time to ditch old-school agencies and turn to leaner, more flexible growth machines.
The age of scaling a bootstrapped startup: Why founders choose to scale without external funding or venture capital
“Startups are nothing like the established corporations traditional agencies are built to serve,” Gerboles says. “They need to be nimble and conserve their resources. The last things they need are bloated services with hidden fees and lengthy contracts. They need results, and they needed them yesterday.”
Traditional agencies position themselves as one-stop shops for marketing and growth, offering extensive teams and shiny presentations, but their campaigns come with a hefty price tag. Those structures work well for Fortune 500 companies needing big-budget omnichannel campaigns. For startups? They often translate to high retainers and little flexibility.
“If you’re a startup founder, wasting time and resources on presentations that don’t lead to actionable growth isn’t an option,” Gerboles explains. “You have to be data-driven and relentless in finding what works. Traditional agencies are just too slow and cumbersome to deliver.”
Successful bootstrapping can lead to sustainable growth: Lean growth machines for lean operations
Gerboles spent the last six years helping founders to scale their businesses quickly and sustainably. His background in technology and marketing enables these founders to break free from outdated agency models in favor of smarter alternatives. He combines lean growth machines built on systems and sophisticated AI-powered tools with the power of micro-agencies and niche contractors.
“Agility is everything,” Gerboles shares. “The best founders today aren’t looking for creativity for its own sake. They want to see scalable solutions.”
The foundation of Gerboles’s philosophy lies in automating human-driven processes through software. Whether automating lead generation and funnel tracking, optimizing campaigns for performance with AI, or streamlining day-to-day operational tasks, smart automation reduces costs and enables companies to scale faster.
Take marketing strategy, for example. Instead of handing over control to a traditional large-scale agency, modern founders can engage niche micro-agencies with expertise in specific domains like paid media, SEO, or influencer campaigns. These smaller, hyper-focused teams are far more nimble, deliver measurable ROI, and cost a fraction of the price.
“When you combine these micro-agencies with contractors and automation, you’ve bypassed a lot of unnecessary overhead,” Gerboles explains.
The importance of accountability, transparency, and results in scaling strategies for bootstrapped founders
For Gerboles, one major shortfall of traditional agencies is the lack of true accountability. “You don’t want vague creative promises or KPIs that could mean anything,” he says. “You want sharp goals and clear deliverables. Most of all, you want systems that let you track performance in real time. Nothing builds trust and drives results faster than data-driven accountability.”
The shift away from agencies is primarily driven by concerns over transparency and reliability. By leveraging smaller, specialized teams or AI-powered tools, startups can maintain a tighter grasp on their marketing and growth. When they find what works, they can iterate quickly based on live campaign data.
“Smart founders don’t have time to wait weeks for an update,” Gerboles quips. “When you build lean growth machines, you’re always connected to your performance metrics. You can pivot instantly. This model rewards consistency and strategic risk-taking.”
When Gerboles designs systems for startups, he emphasizes performance certainty. He eliminates guesswork and sticks to systems that work. It’s a philosophy that resonates with modern entrepreneurs who value clarity and efficiency above all else.
Scaling strategies for bootstrapped founders who don’t consider external funding: a blend of technology and micro-agencies
The evolution Gerboles champions is already well underway. The rise of AI, no-code platforms, and automation tools means startups can do more with less — and faster — than ever. Solutions like automated campaign optimization, predictive analytics, and content creation tools enable startups to scale their output without hiring a large team or committing to an agency’s payroll.
Meanwhile, on-demand contractors and micro-agencies provide laser-focused expertise on an as-needed basis. Whether it’s bringing in a TikTok ads expert for a short-term boost, hiring a conversion copywriter for a product launch, or testing AI-powered chatbots for lead management, lean growth machines are redefining the agility game.
“An expert contractor or a micro-agency specializing in your exact need will always be faster and better than the ‘generalist’ vibes you get from old-school agencies,” Gerboles notes. “Specialization and precision are the name of the game now.”
Founders who want to lead in the new era of business are increasingly following the path Pablo Gerboles lays out. They are choosing smarter systems, investing in the right tech stack, prioritizing accountability, and embracing speed at every level.
“Business isn’t a time to play safe,” Pablo says. “It’s about innovation and pushing edges within a clear strategy. Surround yourself with agile partners, hold processes to results, and find the tools that help you stay lean. That’s how you win in today’s game.”
Gerboles is a thoughtful entrepreneur committed to helping business leaders reinvent their approach to growth. From ideation to execution, his advice rings true: leave the bloated bureaucracy of yesterday’s agencies behind and build lean growth machines fueled by agility and results.
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