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Alice Veglio Reveals How She Built A Start Up With A Turnover Of Half Million

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Today we tell you the story of Alice Veglio and the path she took to become a recognized influencer in the fitness world, with a turnover of 500,000 euro for her startup.

Alice is a young Italian girl with a passion for ballet. An everyday life, made of study and sport activity, is interrupted by a severe spinal rotation diagnosis. When she was 14, the doctors told her she would be destined for immobility. Alice didn’t surrender and discovered the motivation to overcome her limitations and live a free and fulfilled life with her parents’ help.

Fortunately, she avoided surgery, and she began my career in the fashion industry as a model

Soon, Alice realized how fictitious the aesthetic canons proposed by the fashion world were. As important as it is, beauty and fitness are useless if a stable inner balance does not support them.

Alice developed the fundamentals for a new fitness concept, known as holistic fitness.

The holistic fitness conceived by Alice highlighted the following strengths:

·   Quality exercise, based on conscious movements that tone muscle mass gradually, without overexertion.

·   Healthy and balanced diet without the need to follow too strict diets and subsequently abandon them, falling into the food misunderstandings.

·   Feminine empowerment, based on the co-presence of physical well-being and mental clarity on one’s potential and attitudes.

Alice realized she was born to break the traditional conceptions that are part of the familiar feeling. To emerge, she still had to explore two critical areas: academic preparation on health and wellness issues and the skills that revolve around digital entrepreneurship.

Alice started training and studying at the Leonardo Da Vinci University in Rome by attending a Bachelor’s degree course. After that, she took part in some relevant sporting institutions, as the Italian National Olympic Committee (CONI) and The American College of Sports Medicine.

She learned the subjects of holistic discipline and sports medicine from the most qualified experts.

Awareness of the properties of holistic fitness took shape. Alice began to experience essential health benefits through commitment and discipline, gaining physical strength and emotional stability.

As for entrepreneurial skills, Alice developed them following a significant internship experience abroad at the Dubai government offices when she was 18 years old.

In particular, Alice developed a strong propensity for digital marketing because she understood it would be the ideal tool to convey quality ideas and content to more and more people.

Favorably impressed by her results, Alice’s friends and acquaintances were continually asking her for advice on how to improve their health and fitness. Soon, such requests became unmanageable from the point of view of numbers.

The time had come to take the quantum leap.

Alice realized how many of her friends struggled to develop a proper fitness and physical well-being approach. The picture was bleak between useless diets and exercises performed mechanically and without the awareness of every movement’s complex physiology.

So, she created her new startup, Bright & Fit, available for the Italian market. She realized that the only way to impact thousands of women would be to make all training modules accessible entirely online.

In the last two years, she became a recognized social media influencer, with over 175,000 followers on Instagram alone. 

She does not limit her current activity to training cards, but she invites women to overcome all presumed limits and develop their full potential.

Bright & Fit achieved a turnover of 500,000 euro last year. A community of over 15,000 women is getting optimal fitness results, balanced workouts, and careful nutrition without falling victim to extreme diets and restrictions. 

Recently, Alice structured her company in Dubai and hired a team of collaborators.

By the beginning of 2020, the official App of Bright & Fit is available in the Apple Store and Google Store. 

Within the first months of next year, the IT team will launch the app’s updated version with optimized functionality. 

The desire to excel and always improve represents a flame that will continue to inspire the action of this successful entrepreneur, always launched towards new goals.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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