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Alice Veglio Reveals How She Built A Start Up With A Turnover Of Half Million

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Today we tell you the story of Alice Veglio and the path she took to become a recognized influencer in the fitness world, with a turnover of 500,000 euro for her startup.

Alice is a young Italian girl with a passion for ballet. An everyday life, made of study and sport activity, is interrupted by a severe spinal rotation diagnosis. When she was 14, the doctors told her she would be destined for immobility. Alice didn’t surrender and discovered the motivation to overcome her limitations and live a free and fulfilled life with her parents’ help.

Fortunately, she avoided surgery, and she began my career in the fashion industry as a model

Soon, Alice realized how fictitious the aesthetic canons proposed by the fashion world were. As important as it is, beauty and fitness are useless if a stable inner balance does not support them.

Alice developed the fundamentals for a new fitness concept, known as holistic fitness.

The holistic fitness conceived by Alice highlighted the following strengths:

·   Quality exercise, based on conscious movements that tone muscle mass gradually, without overexertion.

·   Healthy and balanced diet without the need to follow too strict diets and subsequently abandon them, falling into the food misunderstandings.

·   Feminine empowerment, based on the co-presence of physical well-being and mental clarity on one’s potential and attitudes.

Alice realized she was born to break the traditional conceptions that are part of the familiar feeling. To emerge, she still had to explore two critical areas: academic preparation on health and wellness issues and the skills that revolve around digital entrepreneurship.

Alice started training and studying at the Leonardo Da Vinci University in Rome by attending a Bachelor’s degree course. After that, she took part in some relevant sporting institutions, as the Italian National Olympic Committee (CONI) and The American College of Sports Medicine.

She learned the subjects of holistic discipline and sports medicine from the most qualified experts.

Awareness of the properties of holistic fitness took shape. Alice began to experience essential health benefits through commitment and discipline, gaining physical strength and emotional stability.

As for entrepreneurial skills, Alice developed them following a significant internship experience abroad at the Dubai government offices when she was 18 years old.

In particular, Alice developed a strong propensity for digital marketing because she understood it would be the ideal tool to convey quality ideas and content to more and more people.

Favorably impressed by her results, Alice’s friends and acquaintances were continually asking her for advice on how to improve their health and fitness. Soon, such requests became unmanageable from the point of view of numbers.

The time had come to take the quantum leap.

Alice realized how many of her friends struggled to develop a proper fitness and physical well-being approach. The picture was bleak between useless diets and exercises performed mechanically and without the awareness of every movement’s complex physiology.

So, she created her new startup, Bright & Fit, available for the Italian market. She realized that the only way to impact thousands of women would be to make all training modules accessible entirely online.

In the last two years, she became a recognized social media influencer, with over 175,000 followers on Instagram alone. 

She does not limit her current activity to training cards, but she invites women to overcome all presumed limits and develop their full potential.

Bright & Fit achieved a turnover of 500,000 euro last year. A community of over 15,000 women is getting optimal fitness results, balanced workouts, and careful nutrition without falling victim to extreme diets and restrictions. 

Recently, Alice structured her company in Dubai and hired a team of collaborators.

By the beginning of 2020, the official App of Bright & Fit is available in the Apple Store and Google Store. 

Within the first months of next year, the IT team will launch the app’s updated version with optimized functionality. 

The desire to excel and always improve represents a flame that will continue to inspire the action of this successful entrepreneur, always launched towards new goals.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Kat Marie Alvarez: Where Innovation Meets Regulation

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Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.

Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.

Turning Statutes into Strategy

For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.

Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.

Innovation Built Within Boundaries

At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.

Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.

The Art of Influence Through Alignment

Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.

Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.

Redefining the Future of Compliance and Care

KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.

By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.

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