Lifestyle

Alice Veglio Reveals How She Built A Start Up With A Turnover Of Half Million

Published

4 years ago

January 9, 2021

Today we tell you the story of Alice Veglio and the path she took to become a recognized influencer in the fitness world, with a turnover of 500,000 euro for her startup.

Alice is a young Italian girl with a passion for ballet. An everyday life, made of study and sport activity, is interrupted by a severe spinal rotation diagnosis. When she was 14, the doctors told her she would be destined for immobility. Alice didn’t surrender and discovered the motivation to overcome her limitations and live a free and fulfilled life with her parents’ help.

Fortunately, she avoided surgery, and she began my career in the fashion industry as a model.

Soon, Alice realized how fictitious the aesthetic canons proposed by the fashion world were. As important as it is, beauty and fitness are useless if a stable inner balance does not support them.

Alice developed the fundamentals for a new fitness concept, known as holistic fitness.

The holistic fitness conceived by Alice highlighted the following strengths:

· Quality exercise, based on conscious movements that tone muscle mass gradually, without overexertion.

· Healthy and balanced diet without the need to follow too strict diets and subsequently abandon them, falling into the food misunderstandings.

· Feminine empowerment, based on the co-presence of physical well-being and mental clarity on one’s potential and attitudes.

Alice realized she was born to break the traditional conceptions that are part of the familiar feeling. To emerge, she still had to explore two critical areas: academic preparation on health and wellness issues and the skills that revolve around digital entrepreneurship.

Alice started training and studying at the Leonardo Da Vinci University in Rome by attending a Bachelor’s degree course. After that, she took part in some relevant sporting institutions, as the Italian National Olympic Committee (CONI) and The American College of Sports Medicine.

She learned the subjects of holistic discipline and sports medicine from the most qualified experts.

Awareness of the properties of holistic fitness took shape. Alice began to experience essential health benefits through commitment and discipline, gaining physical strength and emotional stability.

As for entrepreneurial skills, Alice developed them following a significant internship experience abroad at the Dubai government offices when she was 18 years old.

In particular, Alice developed a strong propensity for digital marketing because she understood it would be the ideal tool to convey quality ideas and content to more and more people.

Favorably impressed by her results, Alice’s friends and acquaintances were continually asking her for advice on how to improve their health and fitness. Soon, such requests became unmanageable from the point of view of numbers.

The time had come to take the quantum leap.

Alice realized how many of her friends struggled to develop a proper fitness and physical well-being approach. The picture was bleak between useless diets and exercises performed mechanically and without the awareness of every movement’s complex physiology.

So, she created her new startup, Bright & Fit, available for the Italian market. She realized that the only way to impact thousands of women would be to make all training modules accessible entirely online.

In the last two years, she became a recognized social media influencer, with over 175,000 followers on Instagram alone.

She does not limit her current activity to training cards, but she invites women to overcome all presumed limits and develop their full potential.

Bright & Fit achieved a turnover of 500,000 euro last year. A community of over 15,000 women is getting optimal fitness results, balanced workouts, and careful nutrition without falling victim to extreme diets and restrictions.

Recently, Alice structured her company in Dubai and hired a team of collaborators.

By the beginning of 2020, the official App of Bright & Fit is available in the Apple Store and Google Store.

Within the first months of next year, the IT team will launch the app’s updated version with optimized functionality.

The desire to excel and always improve represents a flame that will continue to inspire the action of this successful entrepreneur, always launched towards new goals.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

6 days ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.