Business

Is There A Fail-Proof Method For Instagram Growth?

Published

5 years ago

February 2, 2021

A lot of people claim to have the ultimate secret to building the perfect Instagram accounts from scratch. All you have to do is run a quick Google search, and already you’ll find a host of pages claiming to offer this great secret that no one else in the world possesses.

Some will even ask you to pay for it. But before you proceed in doing so, it is always useful to wonder whether or not this Instagram holy grail exists in the first place.

So is there a perfect growth method for building Instagram accounts from scratch? Well, the answer is no. Before you get too disappointed, though, you should know that this is not saying, by any means, that growing an Instagram account from scratch is possible.

On the contrary, it is, in fact, possible; however, the only caveat is that if you’re looking for a single, all-around, fail-proof method to build your accounts, you might fail from scratch. The secret, then, according to extensive research, is to employ a host of different techniques and then make them all work for you.

Building Instagram Accounts From Scratch – Starting From Base

The hardest part of growth on Instagram, just like most living areas, lies in the beginning. Getting your account up and running from the start is quite tricky. Once you start building numbers, though, things become a lot easier as you reach many more people.

So how do you build from the base? Some of the options to consider include:

Great Content

As many people will tell you, growth on Instagram, as it is with a lot of other social media platforms, begins with providing users with great content. Once you have this ready, you can then start to combine different methods that get people to notice your account and the unique content you have to offer.

Moderate Actions

Actions that you can perform to get people to notice you on Twitter include: liking posts, commenting, viewing stories, and of course, sending a direct message. You have to be careful, though, because doing too much of any of these may be seen as spamming and can get your account banned.

Buying Real Followers

Buying real followers on Instagram may be what you need to give you that initial boost that keeps your page growing organically. Like the above, though, you should always ensure not to get fake followers, which tends to destroy your engagement and have you flagged significantly.

The secret is to get real followers who weren’t bots and interact, just like you get with Famoid followers.

Selective Following

Selectively following interested users in your niche can also get you noticed at the beginning and get them to follow you back once they visit your profile and see that your content is excellent. Again, you have to be careful not to follow too many people in a short period, as this is classified as spam and may get you an action block.

Outreach

Lastly, another way to build an Instagram account from scratch is through outreach to other more significant accounts in your niche. Ideally, you want to select a micro-influencer with too many followers but just enough, say, from 20,000 to 50,000.

You can, of course, reach more significant accounts depending on your budget.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.