Lifestyle
How Beauty Industry Icon Ani Goulayan Paved The Industry And Created Her New Makeup Line, Vanity Makeup Cosmetics
Meet Ani Goulayan– AKA @vanitymakeup– the down-to-earth instagram influencer and self-made #bosslady that has helped paved the way of the immeasurably influential modern-day beauty industry. Her internet success has geared her to not only open a makeup academy of her own in Los Angeles, but it’s also given her the foundation to become the recent founder and creator of a cruelty-free and fully-inclusive cosmetics line named Vanity Makeup Cosmetics.
Goulayan’s very first makeup gigs as a late teen consisted of photoshoots she’d work on for free in exchange for prints to add to her portfolio. Shortly after, she landed her first salon job in which her makeup career began to take its course. At first intimidated by the intensity of the industry, she began to feel that perhaps makeup wasn’t going to be a part of her long-term career. But when she joined her second salon job and took advantage of an unseen opportunity, her life changed forever.
Instagram had just started gaining popularity, which gave the 20-year-old the brilliant idea to use the platform as a digital portfolio. Her posts consisted of makeup looks she’d create at home and 15-second videos of the looks she’d give her clients at the salon. It didn’t take long for her talents to take the social channel by storm and go viral. Posts of her dramatic eyeshadow creations constantly gained enough popularity to be featured on the “popular page”, now known as the application’s Explore page. Back in the day, the posts chosen by the algorithm remained on the app’s highlighted tab for 24 hours, susceptible to hundreds of thousands of viewers a day.
“Every time I landed on the popular page, I’d gain two to three thousand followers,” the makeup icon shared. “That inspired me to create consistently so I could post everyday. I’d say 9 out of 10 times, my work would land on the popular page, so I was constantly going viral… There was a point where I was growing forty to fifty thousand followers on my page a month. It was absolutely insane.”
Over the last 9 years, the hard-working beauty influencer has grown over 1.3 million followers on Instagram. Back in 2012, the beauty industry was nowhere near the digital monster it is today. And despite not having any guidance or precedent to follow, it was the perfect moment for the young artist to make a breakthrough on the social platform.
Although her journey to success has been anything but easy, Goulayan says she’s thankful for the hardships in her life that have gotten her to where she is today. “A lot of people would look at me when I was younger and think I would only be doing makeup because I wasn’t capable or smart enough to do anything else. They’d look down on me and ask if I was doing badly in school, or they’d simply just make me feel bad for choosing makeup as a full-time career as opposed to like, a business degree,” she says. “But once everyone started seeing how much money I was making, they couldn’t believe it. And once the beauty industry became a trend, those people started using my content as a resource.”
Followers began to learn how to recreate Goulayan’s looks by following step-by-step video tutorials she’d post on her page. But even with that, hundreds of local followers would continuously request the influencer to teach in-person makeup lessons. Initially, she hosted 20-40 student classes at the salon she worked at. But as her followers grew, so did her client base, and it wasn’t long before she found herself selling out a 120-student masterclass in downtown Los Angeles. Seeing a clear business opportunity at hand, the artist then proceeded to opening up her own studio and makeup academy in 2016 called Vanity Makeup School.
Aside from being one of the first beauty gurus to go viral, Goulayan was also one of the very first artists to showcase and explain the process of ‘contouring’ online. It only made sense that, once she launched her long awaited makeup brand, the first product she’d release would consist of a custom-formulated contour palette. After almost two years of production, Vanity Makeup Cosmetics launched in February 2020 with the Sculpt & Glow Contour Palette.
“When I had just started out, I used to say to myself, ‘imagine what it would be like if I could make my own makeup’. I never in my wildest dreams thought that I’d have the opportunity to do half of the things I’ve done in my life, let alone make that dream a reality,” the creator said. “I could say I’ve been really lucky, but that’s not really true. I know my hard work is what has made all this happen for me, and I’m grateful I have a tough personality and I never let anybody’s negativity get in my way.”
Vanity Makeup Cosmetics is set out to launch two more exclusive products by the end of 2021, which you can follow along at @vanitymakeupcosmetics on Instagram. The #bosslady also admits she has a secret project up her sleeve, which she plans on releasing by Summer 2021. When asked if she ever plans on taking a break, she said, “discomfort and struggle are what keep me alive… I’m never satisfied staying still, it’s not in me.” If she’s already conquered the beauty industry before the age of 30, we can’t wait to see what she does in the next 10 years.
Lifestyle
The Power of Integration: Fred A. Kressaty’s Inner Harmony Redefines Emotional and Spiritual Growth
In today’s world, personal growth often feels fragmented. Self-help trends lean heavily toward emotional intelligence (EQ) or spirituality but rarely explore how these powerful forces can work together.
Fred A. Kressaty’s book, Inner Harmony: Mastering Emotional & Spiritual Intelligence, bridges this gap, presenting a revolutionary approach to achieving balance and purpose.
By merging emotional and spiritual development, Fred provides readers with a comprehensive framework for managing life’s challenges with resilience and authenticity.
This innovative perspective has made Inner Harmony a standout in the crowded self-help genre, earning it a place on the shelves of readers seeking practical and profound guidance for living a fulfilled life.
The Missing Link Between Emotional and Spiritual Intelligence
While emotional intelligence emphasizes understanding and managing one’s emotions, spiritual intelligence leads to finding more profound meaning and purpose. These two intelligences are often treated as separate paths, but Fred argues they are deeply intertwined.
In Inner Harmony, he reveals how integrating EQ and SQ leads to holistic well-being, clarity, inner peace, and stronger relationships.
Fred explains that EQ helps us journey through the external world—our relationships, professional lives, and personal goals—while SQ connects us to the internal world of values, beliefs, and purpose.
By blending these intelligences, we can achieve a state of “inner harmony” that aligns our actions with our more profound truths.
The Practical Framework of Inner Harmony
One of the book’s key strengths is its practicality. Fred doesn’t just discuss theories; he offers readers a step-by-step guide to applying EQ and SQ principles in everyday life.
The book introduces readers to tools like mindfulness practices, emotional regulation techniques, and values-based decision-making. These methods help individuals build resilience, strengthen relationships, and lead more intentional lives.
The chapter on resilience is particularly impactful. It shows how emotional intelligence can help individuals bounce back from setbacks, while spiritual intelligence offers the perspective needed to find meaning in challenges.
Fred’s approach empowers readers to see adversity not as a roadblock but as an opportunity for growth.
Empathy and Connection: The Heart of Inner Harmony
Empathy is one of the book’s central themes, and Fred explores it through the lens of both EQ and SQ. Emotional intelligence enables us to understand others’ feelings, while spiritual intelligence helps us approach those feelings with compassion and a sense of interconnectedness. A dual perspective that transforms how we interact with others, fostering more profound, more meaningful connections.
Fred’s insights into authentic communication are especially relevant in today’s polarized world. By combining emotional awareness with spiritual values like patience and forgiveness, readers can approach difficult conversations with empathy and understanding, creating bridges instead of barriers.
Leadership Through EQ and SQ
Fred devotes much of the book to exploring how EQ and SQ can transform leadership. He argues that great leaders are not just emotionally intelligent—they are also spiritually grounded.
The book includes practical advice for integrating EQ and SQ into leadership practices, from using self-awareness to navigate tough decisions to employing empathy to connect with team members. Fred’s insights are backed by real-world examples, making the concepts easy to understand and apply.
The Role of Mindfulness in Integrating EQ and SQ
Mindfulness emerges as a key tool in Inner Harmony, as the bridge connecting emotional and spiritual intelligence. Fred introduces readers to mindfulness practices that enhance self-awareness, emotional regulation, and spiritual clarity.
By staying present and grounded, individuals can navigate their emotions more effectively and make decisions aligned with their values.
The book offers simple yet impactful exercises, such as mindful breathing and reflective journaling, that readers can incorporate into their daily routines. These practices help cultivate a sense of balance and perspective, even in the face of life’s challenges.
Why Inner Harmony Matters Today
Inner Harmony is a timely guide to achieving balance in an era marked by burnout, anxiety, and disconnection. Fred’s integrated approach addresses the root causes of these issues, offering readers the tools to lead more intentional and meaningful lives.
His focus on both emotional and spiritual growth ensures that the book resonates with a broad audience, from professionals seeking workplace balance to individuals looking to deepen their relationships.
The book’s emphasis on aligning actions with values is particularly impactful. In a culture that often prioritizes productivity over purpose, Inner Harmony encourages readers to pause, reflect, and reconnect with what truly matters.
The Vision Behind the Book
Fred A. Kressaty’s motivation for writing Inner Harmony stems from his journey of transformation. After a near-death experience in 2000, he underwent a profound spiritual awakening that reshaped his understanding of life’s challenges.
This moment inspired him to study the Bible, explore emotional intelligence, and ultimately develop a framework that integrates these insights.
For Fred, the book is more than a guide—it’s a mission. He hopes to empower readers to discover the tools within themselves to live with purpose, authenticity, and connection.
His approachable tone and relatable anecdotes make the book both inspiring and accessible, ensuring its message reaches those who need it most.
A Legacy of Balance and Purpose
As Fred A. Kressaty continues his work as a coach and counselor, Inner Harmony is the culmination of his life’s dedication to helping others. The book is not only a reflection of his professional expertise but also a testament to his belief in the transformative power of resilience, self-awareness, and faith.
Whether going through a personal crisis, seeking greater clarity in your relationships, or looking to lead purposefully, Inner Harmony: Mastering Emotional & Spiritual Intelligence offers a roadmap to a more balanced and fulfilling life.
Fred’s story and book remind us that balance is not about perfection but about alignment. Connecting our emotional and spiritual selves creates a foundation for resilience, connection, and lasting fulfilment.
To Purchase The Book, Visit:
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