Business

7 Tips for Creating a Professional Employee Handbook

Published

5 years ago

March 1, 2021

An employee handbook might seem like a small detail in the grand scheme of running a business, but it can have a major impact on your business’s inner workings. From processes and execution to employee confidence and consistency, a good handbook has the potential to change everything.

Why Create an Employee Handbook?

As a small business owner, you have to be intentional about what you spend your time on – otherwise, you risk being pulled in a dozen different directions.

So at first glance, it might be tempting to write-off an employee handbook as proverbial “busy work,” but we’d implore you to give it a second thought. Doing so could provide your growing company with a wealth of ongoing value.

As The Hartford explains, “An employee handbook is a compilation of all your company’s policies and protocols, as well as employees’ legal rights and obligations. Having an employee handbook makes it easy for you to communicate rules and responsibilities to employees, so there’s no question about what’s expected from them — or from you, as the small business owner.”

An employee handbook is an easy and convenient point of reference. It empowers your team and helps them address issues in real-time without having to involve other people and take them away from the work they’re doing.

7 Tips for Better Employee Handbooks

If you’re going to go through the effort of creating a handbook, you need to ensure it’s useful. A poorly executed employee handbook can do more harm than good, inciting confusion and feeling overwhelmed.

With that said, here are a few tips you may find helpful:

Make it Accessible

The problem with most employee handbooks is that they’re inaccessible. When an employee has a situation where they need the handbook, they don’t know where to find it. This causes the employee to either ignore it or send an email to HR (which hurts productivity and defeats the entire purpose of having a handbook in the first place).

In order to get the maximum value out of your handbook, you should invest in both digital and print copies. Digital copies can be stored on your company’s cloud drive or social intranet. Print copies can be printed on-demand and given to employees as part of their initial hiring package. (We recommend using spiral bound book printing to get the perfect blend of cost, durability, and looks.)

Keep it Engaging

A good employee handbook should be compelling enough to keep people engaged. You can do this through a combination of high-quality visuals, storytelling, and interactive elements (such as checklists).

Include the Basics

The beginning of the employee handbook should provide a one-page rundown of the company’s values, mission statement, and other basic elements like taglines and elevator pitch statements. Every employee should be required to memorize this page within the first month of being employed.

Address FAQs

An employee handbook should be more than an endless stream of policies and legal language. You want this to be a resource that employees can turn to in order to get answers to all common questions regarding processes and standard operating procedures. By centralizing your knowledge into a single resource, you cut down on the confusion people have with where to go. This trains them to visit the employee handbook first. Then, and only then, should they bring someone else into the issue or question they’re working through.

Explain Feedback Loops

While a handbook can cut down on 75 to 90 percent of questions employees have, even the most thorough resource can’t solve every problem. However, a good employee handbook can provide information on the proper feedback loops and chains of command so that employees know where to go with their inquiries.

Include Disclaimers

Finally, any good employee handbook must include disclaimers and other caveats pertaining to employment law and company policies. (This is as much about educating employees as it is about protecting yourself. Should an issue arise, the fact that you have well-documented disclaimers will show a good faith effort to educate.)

Consider including disclaimers as they relate to anti-discrimination and anti-harassment laws, family and medical leave policies, equal opportunity policies, etc.

Well-Organized

An employee handbook is not something that one of your team members is going to read from cover to cover – it’s a resource. When it comes to designing your handbook, be sure to include a clear table of contents and a reference section. This empowers employees to find what they’re looking for in a matter of seconds.

Empower Your Team to Succeed

An employee handbook won’t solve all of your problems or replace the need for training and development, but it does provide a centralized resource that empowers your team to be more productive. If you haven’t already, now’s the time to create a handbook for your team!

Business

What to Look for in an Enterprise Webcasting Solution

Published

6 days ago

September 12, 2025

Matthew Wiles

The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.

Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.

For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.

Scale and Performance Matter More Than You Think

It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.

Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.

The reality is, your message only lands if the technology holds up under pressure.

Security Isn’t Optional

In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.

Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.

Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.

User Experience Makes or Breaks Engagement

Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.

Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.

But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.

Because if people can’t easily join or follow along, your webcast risks becoming background noise.

Engagement is More Than Just Showing Up

In enterprise settings, communication can’t be one-way. True engagement requires interaction.

Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.

Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.

Data and Insights Drive Improvement

One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.

Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.

The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.

Flexibility for Different Event Types

Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.

The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.

Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.

Final Thoughts

Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.

With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.