Lifestyle
Director Tayyofficial Shares 5 Things That Make Or Break A Music Video
Hailing from Philadelphia, Pennsylvania, Tayyofficial always had a knack for creating art that really captures your attention. Ever since he was young, the 22-year-old video director would often get lost in between colors and shapes and combine them to create masterful pieces of art. As he continues to leave remarkable traces of his prowess, the director continues to leave an impact on his hometown and the music industry through his unforgettable music videos and work with other artists.
In our latest interview, Tayyofficial gave us five things that can both break or make a difference in shooting an appealing music video. See his tips and advice below:
- Lighting
Lighting is important when making a music video because great lighting will catch the eye of the viewers more than bad lighting. Without good lighting it can make the viewer uninterested. It can also be harder to color grade because if it’s too dark and try to make it brighter that can kill your clip and cause a lot of noise in the video which isn’t appealing unless that’s what you’re going for.
It can make a scene by giving the audience a dramatic feel or a more interesting feel if you want to add like some color. It can break a scene if the lighting doesn’t add up to the story you are really trying to tell.
- Background
The way I go about choosing my background is by analyzing the song and seeing what kind of vibe it gives me and I try to match that vibe the best I can. For example if it’s like a hood/trap vibe I’ll use streets corners or trap houses to match that vibe. I don’t typically have anything I look for specifically besides something that would make sense on what I’m trying to create.
- Props
Yes, I use props and think every director should. They enhance videos a lot because the Audience don’t want to just see the rapper, they want to see some of the things he’s/she’s talking about, and see other things that’s entertaining besides the rapper.
- Color Scheme
A color scheme is important because you have to have something to catch the audience’s eye when the color is terrible it can be distracting to those who are watching.
- Artists
Do’s: Step out of your comfort zone. Some things you might never did before could really bring a visual to life.
Don’ts: Be too High/Drunk on the day of the shoot. You’ll be wasting your and my time because we might don’t shoot or not use a lot of the footage because of your appearance and nobody wants that.
Follow Tayyofficial (@tayyoffiical) on Instagram: https://www.instagram.com/tayyofficial_/?hl=en
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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