1. Use Eye-Catching Formats

One of the things you should be doing is post updates on your LinkedIn profile. This doesn’t mean only using text format. Rather, you want to be using rich media to ensure you are creating eye-catching content. This can keep your posts from getting mixed up with the others and it can help it stand out. By doing this, you will increase the chances that you broaden your reach.

To create the best video content:

– Ensure you have the right equipment for producing your videos. This includes a professional video camera, microphone, tripod, and lighting.

– Try to create a video that focuses on topics that align with your objectives and goals.

– Edit your video to keep it short and add some type of call to action towards the end.

– Post your video

You can also include a lot of other types of dynamic content including Microsoft Word docs, PowerPoints, PDF’s and more. You will find a lot of companies doing this to showcase their culture and branding stories. This gives customers a behind-the-scenes look at what their company is like behind closed doors.

2. Mix Things Up

You should allow the 4-1-1 rule to be the guide for your content shares. For every time you share a piece of content about your brand, try to share an additional update from another source and four pieces of content that have been published by others. That way, you can keep your feed focused on your audience rather than pointing it all on your own.

Also, you want to continue to refill your feed with new content. However, that doesn’t mean you have to do the creating from scratch daily. You could always repurpose things by turning your articles into videos or even graphs or charts into infographics. There is plenty of different ways to repurpose your content to ensure you constantly have a fresh stream daily.

3. Respond To Others

You should be looking to embrace the social aspect of social media. You can do this by encouraging those in your community to actively engage with you and by engaging with them. Continue to respond to comments made to you and engage in a dialogue with them. You’ll want to observe the company’s branding guidelines, but at the same time try to be personable and friendly. It could be relating to your audience or even by adding memes or emojis. This can be a great way to truly connect with your audience and build a stronger presence. You can build your audience with IG likes from Socialshaft.

4. Leverage Hashtags

On the different social media platforms, you should be using hashtags. Hashtags help everyone on the platform find like-minded people and ideas. It helps them find the content they are looking for. On LinkedIn, hashtags are easily searchable. They can help you identify content you want to look at and even find content from specific members. It also helps you appear on trending topics. Therefore, you should be looking to target each LinkedIn Page update to the relevant audience you’re looking to connect with by crafting a customized feed using the right hashtags. You can mention certain individuals using the (@) tag if you want to show up on their network.

5. Include Calls To Action

As soon as you’ve gone ahead and got your audience’s attention, you want to capitalize on the opportunity. It doesn’t matter if you are looking to capture leads, downloads, or anything else, you need to add a call to action to do it. Updates that have links end up seeing as much as a 45% higher level of engagement with followers than any updates without them. You also want to customize the calls to action that you use to fit your objective. Whether it be contacting your company directly or even registering for a Webinar.

6. Use Insights

As the manager of a brand’s social media page, you can boost your brand’s visibility and engagement by establishing a relationship with a core audience. Also, by engaging with them by publishing quality and relevant content. However, it can be increasingly difficult to be successful with this if you don’t know who you are reaching or what content is driving the most engagement. Keeping track of your LinkedIn Page Insights is what you can use to get the metrics you need to strategize further.