Business

Top Social Media Tips For Businesses

Published

5 years ago

June 25, 2021

1. Use Eye-Catching Formats

One of the things you should be doing is post updates on your LinkedIn profile. This doesn’t mean only using text format. Rather, you want to be using rich media to ensure you are creating eye-catching content. This can keep your posts from getting mixed up with the others and it can help it stand out. By doing this, you will increase the chances that you broaden your reach.

To create the best video content:

– Ensure you have the right equipment for producing your videos. This includes a professional video camera, microphone, tripod, and lighting.

– Try to create a video that focuses on topics that align with your objectives and goals.

– Edit your video to keep it short and add some type of call to action towards the end.

– Post your video

You can also include a lot of other types of dynamic content including Microsoft Word docs, PowerPoints, PDF’s and more. You will find a lot of companies doing this to showcase their culture and branding stories. This gives customers a behind-the-scenes look at what their company is like behind closed doors.

2. Mix Things Up

You should allow the 4-1-1 rule to be the guide for your content shares. For every time you share a piece of content about your brand, try to share an additional update from another source and four pieces of content that have been published by others. That way, you can keep your feed focused on your audience rather than pointing it all on your own.

Also, you want to continue to refill your feed with new content. However, that doesn’t mean you have to do the creating from scratch daily. You could always repurpose things by turning your articles into videos or even graphs or charts into infographics. There is plenty of different ways to repurpose your content to ensure you constantly have a fresh stream daily.

3. Respond To Others

You should be looking to embrace the social aspect of social media. You can do this by encouraging those in your community to actively engage with you and by engaging with them. Continue to respond to comments made to you and engage in a dialogue with them. You’ll want to observe the company’s branding guidelines, but at the same time try to be personable and friendly. It could be relating to your audience or even by adding memes or emojis. This can be a great way to truly connect with your audience and build a stronger presence. You can build your audience with IG likes from Socialshaft.

4. Leverage Hashtags

On the different social media platforms, you should be using hashtags. Hashtags help everyone on the platform find like-minded people and ideas. It helps them find the content they are looking for. On LinkedIn, hashtags are easily searchable. They can help you identify content you want to look at and even find content from specific members. It also helps you appear on trending topics. Therefore, you should be looking to target each LinkedIn Page update to the relevant audience you’re looking to connect with by crafting a customized feed using the right hashtags. You can mention certain individuals using the (@) tag if you want to show up on their network.

5. Include Calls To Action

As soon as you’ve gone ahead and got your audience’s attention, you want to capitalize on the opportunity. It doesn’t matter if you are looking to capture leads, downloads, or anything else, you need to add a call to action to do it. Updates that have links end up seeing as much as a 45% higher level of engagement with followers than any updates without them. You also want to customize the calls to action that you use to fit your objective. Whether it be contacting your company directly or even registering for a Webinar.

6. Use Insights

As the manager of a brand’s social media page, you can boost your brand’s visibility and engagement by establishing a relationship with a core audience. Also, by engaging with them by publishing quality and relevant content. However, it can be increasingly difficult to be successful with this if you don’t know who you are reaching or what content is driving the most engagement. Keeping track of your LinkedIn Page Insights is what you can use to get the metrics you need to strategize further.

Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

Published

6 days ago

April 1, 2026

Matthew Wiles

Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.