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Top Social Media Tips For Businesses

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1. Use Eye-Catching Formats

One of the things you should be doing is post updates on your LinkedIn profile. This doesn’t mean only using text format. Rather, you want to be using rich media to ensure you are creating eye-catching content. This can keep your posts from getting mixed up with the others and it can help it stand out. By doing this, you will increase the chances that you broaden your reach.

To create the best video content:

– Ensure you have the right equipment for producing your videos. This includes a professional video camera, microphone, tripod, and lighting.

– Try to create a video that focuses on topics that align with your objectives and goals.

– Edit your video to keep it short and add some type of call to action towards the end.

– Post your video

You can also include a lot of other types of dynamic content including Microsoft Word docs, PowerPoints, PDF’s and more. You will find a lot of companies doing this to showcase their culture and branding stories. This gives customers a behind-the-scenes look at what their company is like behind closed doors.

2. Mix Things Up

You should allow the 4-1-1 rule to be the guide for your content shares. For every time you share a piece of content about your brand, try to share an additional update from another source and four pieces of content that have been published by others. That way, you can keep your feed focused on your audience rather than pointing it all on your own.

Also, you want to continue to refill your feed with new content. However, that doesn’t mean you have to do the creating from scratch daily. You could always repurpose things by turning your articles into videos or even graphs or charts into infographics. There is plenty of different ways to repurpose your content to ensure you constantly have a fresh stream daily.

3. Respond To Others

You should be looking to embrace the social aspect of social media. You can do this by encouraging those in your community to actively engage with you and by engaging with them. Continue to respond to comments made to you and engage in a dialogue with them. You’ll want to observe the company’s branding guidelines, but at the same time try to be personable and friendly. It could be relating to your audience or even by adding memes or emojis. This can be a great way to truly connect with your audience and build a stronger presence. You can build your audience with IG likes from Socialshaft.

4. Leverage Hashtags

On the different social media platforms, you should be using hashtags. Hashtags help everyone on the platform find like-minded people and ideas. It helps them find the content they are looking for. On LinkedIn, hashtags are easily searchable. They can help you identify content you want to look at and even find content from specific members. It also helps you appear on trending topics. Therefore, you should be looking to target each LinkedIn Page update to the relevant audience you’re looking to connect with by crafting a customized feed using the right hashtags. You can mention certain individuals using the (@) tag if you want to show up on their network.

5. Include Calls To Action

As soon as you’ve gone ahead and got your audience’s attention, you want to capitalize on the opportunity. It doesn’t matter if you are looking to capture leads, downloads, or anything else, you need to add a call to action to do it. Updates that have links end up seeing as much as a 45% higher level of engagement with followers than any updates without them. You also want to customize the calls to action that you use to fit your objective. Whether it be contacting your company directly or even registering for a Webinar.

6. Use Insights

As the manager of a brand’s social media page, you can boost your brand’s visibility and engagement by establishing a relationship with a core audience. Also, by engaging with them by publishing quality and relevant content. However, it can be increasingly difficult to be successful with this if you don’t know who you are reaching or what content is driving the most engagement. Keeping track of your LinkedIn Page Insights is what you can use to get the metrics you need to strategize further.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

VPNRanks Report Uncovers User Discontent with Majority of VPN Services

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A groundbreaking report by VPNRanks reveals significant user dissatisfaction with the majority of VPN services, showing that 89% of VPNs globally fail to meet user satisfaction standards. This revelation comes at a critical time when digital security is paramount, and the demand for reliable VPN services continues to rise.

The Importance of User Satisfaction in the VPN industry

According to industry statistics from Global Market Insights, the global VPN market size was valued at USD 45 billion in 2022 and is estimated to grow at a compound annual growth rate (CAGR) of around 20% from 2023 to 2032. Driven by the growing instances of cybercrimes and data thefts, coupled with the increasing proliferation of wireless devices and digital infrastructures across industries, user satisfaction remains a critical challenge for many providers. High user satisfaction is essential for customer retention, brand reputation, and long-term success in the competitive VPN market.

“User satisfaction is the cornerstone of success in the VPN industry. In a market flooded with options, it’s the real user experiences that set the leading providers apart. VPNScore helps users navigate this complex landscape by highlighting services that excel in meeting user expectations,” said Muhammad Saleem Ahrar, COO of webAffinity, the team behind VPNRanks.

VPNRanks is a leading VPN review platform that leverages sentiment analysis to provide comprehensive and unbiased reviews of VPN services. Its VPNScore is based on an AI-driven analysis of publicly available user reviews. The platform aims to simplify the process of identifying the best VPN provider tailored to each user’s unique needs.

VPNRanks Untangles Complex Findings on Key Features

VPNRanks evaluated four key features — ease of use, ease of setup, ability to meet user requirements, and quality of support — to identify the VPN companies that excel at customer satisfaction. To determine a final rank for each metric, VPNRanks combined a popularity score, which contributed 20 percent of the total, with a satisfaction score, which contributed 80 percent.

The study sifted through reviews on 93 paid VPN companies to determine the top providers. The VPNRanks report, issued in June 2024, provides rankings for each key feature and overall customer satisfaction. ExpressVPN achieved the top VPNScore — 6.29 out of 10 — for overall satisfaction globally. The next four top companies in that category, listed in descending order, are PureVPN, NordVPN, PrivateVPN, and Surfshark.

By assessing a variety of categories, the VPNRanks study reveals the challenges users face when trying to identify the best option to meet their needs. For example, NordVPN received a nearly perfect popularity score of 9.46 out of 10 but only a 4.7 satisfaction score. PrivateVPN received a satisfaction score of 6.69 out of 10, which rivaled ExpressVPN’s score in that category, but received a popularity score of only 1.23 out of 10.

The global rankings for ease of use illustrate how challenging identifying a quality provider can be. VeePN received a very high satisfaction score of 7.18 out of 10 while receiving a popularity score of less than 1 out of 10. The findings reveal a gap between user experience and market penetration that can effectively keep the best option hidden from the consumer.

The VPNRanks report gives users insight into satisfaction and popularity while providing a balanced assessment via its VPNScore. “Users should choose based on their priorities, whether it’s user satisfaction, market presence, or a balanced option,” the report states.

VPNRanks Shows Providers How to Become More Competitive

In addition to serving as a guide for consumers, VPNRanks also maps out a pathway for VPN providers seeking greater market share. The VPN providers that consistently appear in the top spots on the VPNRanks charts are those that have achieved a balance between popularity and user satisfaction. Those who neglect one or the other cannot keep pace with market leaders.

The report explains that those with high satisfaction scores but low popularity “might be well-loved by their users but need to increase their market visibility to compete more effectively.” Achieving overall success in the VPN market requires balancing user satisfaction with market presence, it advises.

Conclusion

As the need for VPN services continues to grow, businesses can expect to see more providers enter the market, making the task of identifying the best option more difficult. The insights VPNRanks provides stand as a timely beacon, guiding users to providers who can satisfy their needs and support their operations.

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