1. Use Eye-Catching Formats
One of the things you should be doing is post updates on your LinkedIn profile. This doesn’t mean only using text format. Rather, you want to be using rich media to ensure you are creating eye-catching content. This can keep your posts from getting mixed up with the others and it can help it stand out. By doing this, you will increase the chances that you broaden your reach.
To create the best video content:
– Ensure you have the right equipment for producing your videos. This includes a professional video camera, microphone, tripod, and lighting.
– Try to create a video that focuses on topics that align with your objectives and goals.
– Edit your video to keep it short and add some type of call to action towards the end.
– Post your video
You can also include a lot of other types of dynamic content including Microsoft Word docs, PowerPoints, PDF’s and more. You will find a lot of companies doing this to showcase their culture and branding stories. This gives customers a behind-the-scenes look at what their company is like behind closed doors.
2. Mix Things Up
You should allow the 4-1-1 rule to be the guide for your content shares. For every time you share a piece of content about your brand, try to share an additional update from another source and four pieces of content that have been published by others. That way, you can keep your feed focused on your audience rather than pointing it all on your own.
Also, you want to continue to refill your feed with new content. However, that doesn’t mean you have to do the creating from scratch daily. You could always repurpose things by turning your articles into videos or even graphs or charts into infographics. There is plenty of different ways to repurpose your content to ensure you constantly have a fresh stream daily.
3. Respond To Others
You should be looking to embrace the social aspect of social media. You can do this by encouraging those in your community to actively engage with you and by engaging with them. Continue to respond to comments made to you and engage in a dialogue with them. You’ll want to observe the company’s branding guidelines, but at the same time try to be personable and friendly. It could be relating to your audience or even by adding memes or emojis. This can be a great way to truly connect with your audience and build a stronger presence. You can build your audience with IG likes from Socialshaft.
4. Leverage Hashtags
On the different social media platforms, you should be using hashtags. Hashtags help everyone on the platform find like-minded people and ideas. It helps them find the content they are looking for. On LinkedIn, hashtags are easily searchable. They can help you identify content you want to look at and even find content from specific members. It also helps you appear on trending topics. Therefore, you should be looking to target each LinkedIn Page update to the relevant audience you’re looking to connect with by crafting a customized feed using the right hashtags. You can mention certain individuals using the (@) tag if you want to show up on their network.
5. Include Calls To Action
As soon as you’ve gone ahead and got your audience’s attention, you want to capitalize on the opportunity. It doesn’t matter if you are looking to capture leads, downloads, or anything else, you need to add a call to action to do it. Updates that have links end up seeing as much as a 45% higher level of engagement with followers than any updates without them. You also want to customize the calls to action that you use to fit your objective. Whether it be contacting your company directly or even registering for a Webinar.
6. Use Insights
As the manager of a brand’s social media page, you can boost your brand’s visibility and engagement by establishing a relationship with a core audience. Also, by engaging with them by publishing quality and relevant content. However, it can be increasingly difficult to be successful with this if you don’t know who you are reaching or what content is driving the most engagement. Keeping track of your LinkedIn Page Insights is what you can use to get the metrics you need to strategize further.
How Berite Labelle Is Translating Her International Modelling Career Into Acting Through Passion and Self-Care
Moldovan-born beauty Berite Labelle has shed her chrysalis to emerge as an actor and writer.
For several years, Berite has deconstructed, redefined, and developed her modeling skills into techniques fit for an A-list actor.
The path from the catwalk to the film set is a walk of fame mastered by Hollywood legends including Grace Kelly, Nicole Kidman, and Noémie Lenoir. Naomi Campbell successfully transitioned to the small screen as an actor and performed brilliant comedy roles spoofing herself with perfect timing and delivery. Former model and Emmy Award winner Tyra Banks turned to acting and hosted her eponymous chat show. She also birthed an industry from her modeling career and today has a net worth of $90million.
Berite’s passion for communication is at the core of her acting and writing ambitions. She aims for both movies and the stage.
Already established as a successful model in Europe, Berite’s vertical performance started in 2019 when she participated in the World Championship of Performing Arts competition in Long Beach, California. She entered the Spoken Model category and claimed first place. Propelled by her competitive success, she went on to study acting at the New York Film Academy on a partial scholarship. She also competed in dramatics and comic monologues performances in Los Angeles.
During her modeling career, she showcased luxury brands including La Perla and France’s Aubade lingerie house at The Four Seasons Hotel – Geneva, and luxury jeweler Faberge. She also walked the runway for Tiffany’s fashion week in Paris and represented hair giant Toni & Guy.
“At the same time as modeling, I joined a small theatrical company in Switzerland. I decided that it was my mission to become an actor. As well as working with the theatre company, I set about teaching myself English. Communication is key in acting, and the more languages you can communicate in, the better.”
Berite has acted in music videos and is working on a project where she serves two different roles of important historical women: the last Egyptian Ptolemaic queen Cleopatra and the Victorian English writer Mary Wollstonecraft. Berite is also writing scripts.
“I love communicating in different languages, as shown by competing in California. Today my overarching professional desire is about expression and interchange. I am inspired to communicate as an actor on a deep emotional level. To tell a story non-verbally,” says Berite.
“Acting demands a high level of emotional intelligence that is outward-facing and creative, but you also need to be able to run a business. As an entrepreneur, I am the founder and CEO of my entertainment company – Berite Labelle.”
It is hardly surprising that Berite pivoted toward acting. Adaptation and learning new cultures are hallmarks of her childhood. Born in the tiny former Soviet country of Moldova in Eastern Europe, Berite traveled the world with her Chadian father, who worked for the United Nations. Constant traveling meant new schools, cultures, and languages. Berite thrived until her father died when she was 14 years old. Her family decided to send the teenager to school in Paris, where she fell into bad company.
It took three years for the young woman to determine that she was the only person empowered to change her life. It was an epiphany that changed the course of her life, and she walked away from the shady side of teenage years. At 17 years old, Berite enrolled in a diploma course studying commerce to set a positive direction. As part of her education, she landed an internship with the exclusive Swiss watchmaker and jeweler -Bucherer est 1880. During this time, the young woman understood that her way forward was to become a model. She immersed herself in a sophisticated and creative life.
It was not the first time Berite considered modeling as a career. As a child, a colleague of her father predicted the little girl would become a model. The prophecy triggered Bertie’s lifelong love of fashion, and the little girl’s favorite entertainment was watching Fashion TV. She also took up ballet, which helped her modeling career bloom.
To this day, the entrepreneur continues to dance as both a way to express her creative energy, de-stress, and maintain her physical form. She has also performed in music videos.
Indeed, a successful modeling career requires strict discipline and self-care – two covenants are a must for a career as an actor.
“It is essential to stay in shape, so I still dance, and I also enjoy going hiking, and I practice yoga. Drinking plenty of water is great for your skin, and I have a routine for sleeping and looking after myself,” Berite explains.
“Selfcare is as much of a priority as self-love. When you develop your routine and perform it faithfully, you learn how to love yourself and properly care for yourself. Confidence is important in the world of entertainment. To take good care of others and to love them authentically, you must feel good about yourself. It helps if you never forget about your own needs and feelings,” she says.
Berite is a great believer in reading for pleasure as self-care; “reading scripts, books and work-related material counts as self-care.”
Given that Berite is often exploring another person’s character, working on mastering accents, or running her business, she likes to check out of her dynamic workspace through meditation. She has also discovered a rich vein of joy by continuing her education with online acting courses with Acting Center in Los Angeles.
The final thread of Berite’s self-care regime is twice weekly hair and face masks, which she believes are well-earned breaks from a fully engaged life.
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