Business
Women: How to Find a Publisher For Your Book

Adriana Monique Alvarez has created a new framework for female authors prepared to pioneer their path in book publishing, redefining the traditional publishing model in a revolutionary way that offers a path to financial freedom for thousands of women.
The Wall Street Journal best-selling author and business coach has established a dynamic new publishing style where women deliver their message through books as part of an immersive business model.
“Finding a publisher is much easier than you think. It is right in front of you – look in the mirror,” she says.
Traditional publishing models are obsolete, says Alvarez, dominated by men in an industry that has failed to adapt to changing social environments. “Mainstream publishing houses dump on self-publishing. They called it ‘vanity publishing’ to create a negative impression. Through self-publishing, I have learned how to marry the savvy digital world and business to books that promote practical solutions within the relevant marketplace.”
Her company, AMA Publishing has developed boutique methods that create generational wealth through high-impact, high-earning publishing businesses. With six successful books under her belt, Alvarez has walked the walk. Her methods position books that transform writers into entrepreneurs by springboarding readership to other services and financial freedom.
“Turning a book into a business has worked for men such as Robert Kiyosaki who built a $100 million seminar industry from his Rich Dad, Poor Dad. It’s time for women to tell their stories without waiting for an invitation to succeed.”
Turning dreams into reality for women
Alvarez took her sharp intellect to deconstruct the publishing industry for her business consultancy clients who talked about authoring books of their own. “I had heard these dreams for long enough, and I just said, ‘well, for crying out loud. I guess you’re not going to do it’. So I researched the industry and found niche gaps and open invitations for inspired entrepreneurs to fill.” She knew she had to make the first move. “I started a publishing house for my books and grew it from there. It was a steep learning curve,” she says.
As a world-leading business consultant and veteran of 12 years of building educational modalities, she brought all of her experience to bear when tailoring her boutique publishing curriculum. “My specialty is to take well-organized ideas and promote them through a book,” she says. Her company links books about alternative healing, food, lifestyle, business coaching, therapy, and a range of other professions to the services provided by the author. “A book bestows gravitas on the writer, so I see an expert that is the foundation of a profitable business. Books can lead to podcasts, high-end coaching, and public speaking engagements. My clients are not content to leave the stage to the likes of Tony Robbins.”
Alvarez, who has mentored more than 2500 women, has witnessed her graduates make $100,000 to $500,000 in their publishing companies. Some AMA alumni have netted $75,000 from a book’s launch and then earned monthly revenues from $8,000-$30,000. Traditional book publishing usually projects that most first-time authors will make about $10,000 – in total.
In two years, she has championed 150 women to become best-selling authors. Today her company represents only writers who are ready to achieve bestseller status with The Wall Street Journal. However, she streams new talent to associated successful publishing houses led by her proteges.
Forging a new path
By taking control and running your own book publishing company, Alvarez believes that writers and entrepreneurs can bypass the stumbling blocks thrown up by traditional publishing. “I teach people how to set up and run a publishing business,” she says. “There are so many women who want to tell their story. They just need someone to come along and show them how it’s done; this is what you can do, and here is the next step.”
The way forward is to avoid the well-worn path to an agent and publisher; “After you pitch your book and get rejection after rejection, you will be convinced that you’re not good enough, and you’ll move on with your life. Old school publishing is largely a negative process for new writers, but you have to tell yourself, ‘yes, I am worthy’, and skirt the traditional system, and make your presence known to us.”
Her graduates embrace ambitious millennials who are on track to running a seven-figure business. Others include women making a career jump, and some that want to leave a legacy for their children. From young to old, she teaches them how to get published.
However, getting a book onto the shelves and out through Amazon is just one aspect of creating a business. “Reaching the number one position on Amazon can be taught, but that is not the point of writing a book.” She says that harnessing communities and self-exploration are essential to writing, researching, and editing. “My clients often find answers to philosophical questions including why they are doing what they do, what values they hold, what they stand for and who they are by going through the vigorous process of writing.”
An author also creates a solid community of people interested in what they are doing and their journey. “This community helps the author to grow and to sell their products or services,” she says.
Ordinary people with extraordinary stories
Alvarez believes that her students are ordinary people with extraordinary stories to tell. She has also survived through catastrophe, having endured the stillbirth of her daughter Nina while living in Albania.
“Having success and optimism is one part of the picture that also reaches into grief, pain, and loss. The method that I teach is a deep process and has an emotional impact on women as they explore past experiences that may include trauma, violence, and loss. If I had not swum in deep waters, I don’t think I could teach the course,” she says.
Alvarez released her latest book, How to Create a Six-Figure Publishing Business in June 2021. Then, in July, she will launch The Younger Self Letters – How Successful Leaders Turn Trials into Triumphs. Both books are already bestsellers on Amazon, giving further inspiration to a broad audience of women for whom she holds the key to a new path in publishing success.
Business
The Ultimate Guide to the Essential Social Skills in Business

Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
References:
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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