Business

Understanding The Basics of Tequila

Published

2 years ago

July 17, 2023

The world of tequila contains more than a few surprises. Luckily, there are no better guides than Alec and Ana Tesa, founders of award-winning distillery Eleven20 Tequila.

“The first thing to understand is that there are a lot of fakes out there,” says Alec Tesa. Given the Tesas’ passion for traditional distilling techniques and Mexican culture, they’re the perfect people to explain the fundamentals of this amazing beverage, from what constitutes true tequila to identifying superior varieties and finding the best one for you.

Not all tequila is real

For a beverage to count as true tequila, it needs to meet certain criteria. “Most importantly, it must be made from blue agave in certain places, such as Jalisco, Guanajuato, and Michoacan,” Alec says. “That’s why we craft our artisanal tequila in the heart of tequila country.”

“While you might be able to buy spirits distilled from alternative kinds of agave in California or other places, these beverages taste different,” Ana Tesa adds. They also can’t be called tequila, which by definition must come from blue agave in Mexico.

“Terroir is important, just like with wine,” Alec explains. “Champagne only comes from Champagne, which is near Paris, and Bordeaux only comes from Bordeaux in the southwest of France. There’s something unique and magical about these places that lead to a truly special drink. It has to do with the soil, the latitude, the altitude — everything in the environment comes together perfectly to make lovely elixirs that are exclusive to those particular places.”

“The distillation of tequila from true Mexican blue agave is a beautiful and historic cultural tradition that can’t be replicated elsewhere,” Ana continues. “Keep in mind this knowledge has been handed down through generations. Proper tequila is made in Mexico by Mexicans, using methods they have refined for thousands of years.”

Unfortunately, illicit producers of fake tequila continue to try to fool consumers and often to great lengths to hide the provenance of their products, even reusing bottles from legitimate tequila distilleries to masquerade as the real thing. In addition to scamming people with lesser quality beverages, sometimes they also bottle their products with toxic substances that can have dangerous effects on those who drink them.

How to identify real tequila

To spot true tequila, the Tesas recommend reading labels carefully. “It might seem obvious, but the first rule to follow is to look for the word tequila specifically,” Alec remarks. “Not agave liqueur, not agave eau de vie, and not agave distillates — none of those are the real thing. Also, remember that mezcal is different from tequila as well, since it can be made from other agaves, not pure blue agave like tequila.”

“The bottle should be in pristine condition,” Ana says. “If it looks like someone might have taken the lid off and refilled it, then keep in mind that dubious beverage companies actually do that, so that might be what you’re actually looking at.”

“Don’t buy anything that doesn’t have a label,” Alec adds. “You really shouldn’t even accept a drink for free from a bottle like that!”

The Tesas also recommend purchasing tequila only from established, reputable retailers. “Avoid dodgy situations,” Ana continues. “Don’t try to buy it off the street or at a flea market. It might look like a good deal, but you’re really just getting ripped off.”

According to the Tesas, an even better way to verify authenticity is to look the beverage company up on the official list of producers, which the Consejo Regulador del Tequila (CRT) makes available online. “If the company isn’t listed, it’s not what you want,” Alec says.

Even among real tequilas, a range of different qualities is available.

Identifying the best tequila

“The best tequila is made entirely from blue agave,” Alec says, “so look for ‘100 percent’ on the label.”

“You should also look for brands that don’t have any additives,” Ana adds. “The best tequila is pure. Similarly, if a label says ‘Mixto,’ that means it’s tequila mixed with up to 49 percent other things. For some brands, that means nearly half the drink is sugar.”

Ultimately, what makes a great tequila is its great taste. “Fancy packaging might look impressive, but you can’t drink it,” Alec says. “What’s more important is what that spirit tastes like neat.”

Tequila can also be aged in barrels for different periods of time, which changes the drink’s flavor profile. The youngest variety is called blanco, which goes straight to store shelves after bottling. Reposado comes next, having been aged for two months up to a year, while Añejo is the oldest, aged for one to three years.

“While many people favor aged tequilas, you’ll need to taste the different options yourself to see what you prefer,” Ana says. “Blanco tends to be flashier, which lots of people like best. Whiskey drinkers tend to prefer the older versions, which can take on hints of spices or vanilla from the barrels.”

Experience a Mexican tradition

Finally, the Tesas recommend buying tequila from producers that use traditional Mexican production techniques like Eleven20. “The best experience is an authentic one,” Alec says. “These processes might be slower, but the taste is more than worth the effort.”

For a true Mexican experience, make sure you turn to true Mexican tequila like Eleven20.

Business

Ethical Affiliate marketing : Defining the Conflict

Published

21 hours ago

December 1, 2025

Matthew Wiles

Affiliate marketing in the online casino industry walks a fine line between commercial interest and editorial integrity. Affiliates earn commissions when players register or deposit through affiliate links, yet these same affiliates often publish reviews claiming to guide users toward the best and safest operators. This dual role creates a potential conflict of interest: can a reviewer remain truly objective while being financially rewarded for player conversions?

This ethical tension is not hypothetical, it defines the entire casino review system. Readers expect independent recommendations, while advertisers aim for visibility and sign-ups. The challenge, therefore, lies in ensuring that commercial necessity never compromises editorial honesty. Without clear ethical structures, the trust between affiliate and reader quickly collapses, breaking the foundation of any long-lasting brand in the iGaming space.

The Ethical Solution: Editorial Firewalls

Responsible affiliates have developed a structural response to this dilemma known as the “editorial firewall.” This principle strictly separates commercial operations (such as partner negotiations and commission management) from editorial teams responsible for content, ratings, and recommendations. By preventing advertisers or commercial staff from influencing content, affiliates safeguard the objectivity of their reviews.

Antti Virtanen, Editor in Chief of Kasinohai, explains this responsibility clearly:
“My primary responsibility is to maintain the editorial firewall. If an advertiser’s payment can influence a casino’s star rating, we have failed our readers, and that short-term gain will instantly destroy the decade of trust we have built.”

The editorial firewall functions much like journalistic separation between newsroom and advertising department. Editors work with established criteria: licensing, game variety, payment methods, and player protection measures. Without any interference from commercial targets. When this discipline is followed, affiliates can confidently assure readers that ratings reflect evidence-based quality, not marketing budgets.

Maintaining such independence often comes with short-term sacrifices: rejecting lucrative offers from less trustworthy operators or declining to modify reviews to appease advertisers. Yet, for ethical affiliates, these sacrifices strengthen the brand’s reputation and guarantee the long-term viability of their business model.

Prioritizing Safety and Trust

True ethical affiliation starts with a single non-negotiable principle: only promote casinos that are safe, licensed, and compliant with responsible gambling regulations. Trust begins at selection. Every casino under review should pass a rigorous safety audit, covering valid gaming licenses, secure payment processing, transparent bonus terms, and the presence of responsible gambling tools such as deposit limits and self-exclusion options.

Antti Virtanen underlines this commitment:
“The ethical commitment begins at the gate: our first and most important filter is licensing and player safety. Any operator that fails our rigorous background checks on responsible gaming tools, fair terms, or payment security will never be promoted, regardless of their commercial offering.”

By excluding unsafe or unlicensed platforms, affiliates act as front-line gatekeepers, shielding players from potential fraud or exploitative practices. Ethical affiliates must also stay proactive, regularly updating their databases and removing any operators that lose licenses, alter fair terms, or develop unresolved consumer complaints. This proactive maintenance shows readers that the site’s focus is not only on visibility but on genuine player well-being.

Ethics in affiliate marketing also extend to how bonuses and offers are presented. Affiliates must reject misleading promotions that hide behind fine print or impose unrealistic wagering requirements. Fair representation of bonus terms not only protects players but also differentiates responsible affiliates from competitors who prioritize click volume over credibility.

Transparent Disclosure

Transparency is a cornerstone of ethical affiliate marketing. Readers deserve to understand how affiliate links work and how they affect the content they see. A clear, accessible disclosure explains that the affiliate may receive compensation when users register or deposit through referral links. However, this relationship should never impact the user’s cost, terms, or overall experience on the casino site.

The purpose of transparency is twofold: it builds trust with readers and aligns with regulatory expectations for advertising disclosures. A good disclosure statement is not hidden in small print; it’s presented as part of the site’s editorial ethic. It assures visitors that commercial partnerships never influence ratings, reviews, or recommendations.

In practice, this can appear as a brief statement at the start or end of a review, linking to a detailed explanation of the site’s business model. Clear communication empowers readers to make informed decisions and it alleviates the underlying skepticism that often surrounds online casino reviews.

Transparency also extends to responsible gambling communication. Affiliates should remind readers that gambling involves risk and provide visible links to national helplines, self-exclusion tools, and player protection resources. When ethical values are embedded not only in compliance checklists but also in editorial tone, the brand earns genuine user respect.

Long-Term Value

The ultimate goal of ethical affiliate marketing is sustainability building a relationship of long-term trust that outlasts the allure of short-term profits. A single misleading recommendation might boost conversions temporarily, but the resulting loss of credibility can permanently damage a brand.

Antti Virtanen captures this philosophy:
“In the end, ethical affiliate marketing is not a high-volume business; it’s a high-trust business. Our long-term success isn’t measured by the conversion rate of a click, but by the number of players who return to us because we saved them from a poor or unsafe experience.”

This perspective reframes success away from mere performance metrics toward qualitative measures: user satisfaction, returning readership, and brand reliability. Ethical affiliates understand that authority and trust cannot be purchased—they are earned through consistent transparency, careful editorial standards, and user-focused decision-making.

Long-term value also aligns with broader industry goals of promoting responsible gambling and sustainable player engagement. Affiliates that champion these principles contribute positively to the reputation of the iGaming industry as a whole.

Ethical affiliate marketing is not a static policy it is an ongoing commitment to transparency, responsibility, and respect for the audience’s trust. Establishing strict editorial firewalls, prioritizing player safety, and maintaining open disclosure practices form the blueprint for sustainable success. In an environment driven by competition and revenue potential, ethics are not a hindrance but the very strategy that distinguishes credible affiliates from the rest.