Lifestyle

“You Don’t Need a Degree to Make it Big,” says Social Influencer Ryan Sprance

Published

6 years ago

October 11, 2019

It’s a familiar refrain: you need a college degree to reach the highest echelons of success. The worlds of business and profitable creativity are closed off to you without it. The ceiling is more or less set. Ryan Sprance thinks differently, though.

He has good reason to. Sprance didn’t graduate from college. In 2013 he was a manager at an Apple store, albeit the largest one in the world. Now, six years later, he is emerging as one of the most dynamic and talked about names in digital media and marketing.

His Kaihatsu Media, founded in 2016, has gone from around USD 1,000 in sales each month in the spring of 2018, to over USD 70,000 by the spring of 2019, and is on track to rake in over a million dollars in monthly sales by the end of the year. Also, in 2019, he was invited to join the Forbes Agency Council -a collective of invitation-only communities of exceptional business owners and leaders -run by Forbes magazine.

Given the speed with which he has achieved his success, it wouldn’t be wrong to assume that Sprance has an Ivy League degree attached to his name. But, as mentioned before, it was all done without a college degree. Which is not to say the journey from one end to the next has not been challenging, or that Sprance did not need to know what he was talking about. And he certainly sees nothing wrong with going to college. It would appear that Sprance’s training came primarily through his willingness to teach himself.

“I’ve worked hard to educate myself by studying every aspect of digital media,” says Sprance. “Working at an Apple store as a manager, I needed to know a lot about tech and the uses of the web. But with computers and the internet, things are changing so quickly. You always need to be learning new skills, discovering new ways of looking at business.”

Indeed, the rapid changes in how people learn and find information, brought on by the advent of the internet and social media, has revolutionized both business and education. Exactly how isn’t clear, partly because these changes happen so fast. Sprance’s story, however, provides something of an answer.”

I think if my story shows anything, it is that a lot of the old rules have been tossed out regarding one’s path to making it big. Personally, I think if you are willing to learn, then you don’t need an institution to give her permission regarding how to use your own knowledge.”

Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

Published

4 days ago

November 6, 2025

Michelle Langton

Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.