Business

Emerging Objects Introduces Mud 3D Printing

Published

6 years ago

October 25, 2019

Today, when 3D printing is at its peak, anyone can find an affordable machine for themselves that can print with a large variety of consumable materials. Apparently, even regular mud can be a consumable, as Emerging Objects’ designers and architects demonstrated in practice.

Mud Frontiers proves that it’s viable to use 3D printing technologies instead of sculpting with your own hands with what you can find. The project started as an experiment to reproduce the handmade clay structures and pottery made of mud and clay taken from Sangre de Cristo and San Juan mountains, located in New Mexico and Colorado. The team then decided to start a much larger project, inspired by the fact that for centuries, the Natives of those lands created not only pottery, but also dwellings from nothing but mud.

The team’s efforts have led to the development of four unique experimental huts built with a mixture of clay soil and wheat straw – Beacon, Lookout, Hearth and Kiln. Beacon was created to find a way to make the wall as thin as possible. Its name was given due to the illumination of indentations along the wall at night, which makes it resemble a beacon. Lookout uses coils to create a staircase. Hearth has a curling mud bench inside that wraps around a fireplace in the middle of the structure. The last one, Kiln, was turned into a simple pottery workshop, returning to the production of clay pots.

The main workshop works mostly with juniper wood, which was also used as mud-wall reinforcement for Hearth: you can even see the bars sticking out. The walls were printed on a Potterbot XLS-1 3D printer, developed by 3D Potter. The printer is based on a rarely applied 3D printing technology named SCARA.

One or two operators working with the 3D printer can effectively replace a team of six sculptors. The printed structure is up to 2.75 meters in height and 2.5 meters in diameter when the system prints with 360-degree rotation.

The whole experiment was a kind of a response to the an article in the Smithsonian magazine called “40 Things You Need to Know About the Next 40 Years”. It’s particularly stated there that we will have to eat jellyfish (because nothing else will remain in the sea), the world will be ruled by artists, musicians, comedians and other creative personalities, and all the advanced structures will be built of mud.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

16 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.