Lifestyle
Are Baijiu Cocktails the Next Trend?
The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits that dominate the world of bartending. Those are gin, rum, whisky, vodka, brandy and tequila. However, in our fast-paced world of ever-changing circumstance, there has been a new spirit on the rise. Chinese baijiu is becoming a more viable option for many bartenders, since baijiu manufacturers started targeting the international market. Some scene bars already feature baijiu cocktails on their menu.
Unfortunately, the spirit category with the world’s highest sales numbers has a somewhat antiquated image. The associated consumer group is typically middle-aged to older people. The characteristic aroma of Chinese baijiu is its trademark, but the strong pungency also limits the range of consumption scenarios–as for mixing. Some traditional liquor brands have tried to rejuvenate baijiu, hoping to open the market of young people. However, the acceptance in that market segment is still comparably low. Priming baijiu as a base for cocktails, could bring the turning point in perception.
In recent years, more and more baijius with light flavor have come out. This is due to the international demand, as well as the increased effort and innovation in development of blending techniques. JIANGXIAOBAI is a typical enterprise adept at producing innovative mild flavor baijius. With these new products coming to the market, the mixology scene has one more tile to play with in their creations.
Here are some ways to enjoy your mixed drink with baijiu:
Lowering the degree of alcohol, Sprite or coke make great mixers for light-aroma baijiu. As with whiskies, one could use a drop of water to activate the aroma compounds of baijiu. Or you could cover a plum with boiling water, add ice to cool the mix down and then add the plum to your favorite baijiu. If you like a strong taste, you can add 4 liters of water to half a bottle of baijiu. Down below, find some tasty cocktails with baijiu as a base:
- Starlight at Midnight
30 ml light-aroma baijiu
1 small bag of Pop Rocks candy
100 ml cola
Method: Add 4 cubes of ice into highball, pour baijiu and cola in turns. Stir, then add Pop Rocks into glass. Finally, add straw for better drinking experience.
Profile: Sweet, refreshing and tasty. Hear the sound of the Pop Rocks while drinking.
- Shanghai Nights
30 ml light-aroma baijiu
10 ml lemon juice
120 ml cola
1 slice of lemon
Method: Add two ice cubes to the glass and pour the lemon juice. Stir, then fill with cola. Decorate with lemon slice.
Profile: Long drink for a chill evening chat with your friends.
- Red Sorghum
15 ml light-aroma baijiu
40 ml dry red wine
1 piece of lemon peel or orange peel
Method: Add four ice cubes to the mixing glass. Pour baijiu and dry red wine in turn. Stir for a while, then strain into cocktail glass. Add one piece of lemon peel or orange peel.
Profile: This cocktail is dry and appealingly fragrant.

Baijiu cocktails might still be flying under the radar, but if you like trying new things, don’t hesitate to ask your local bartender for a new mix.
JIANGXIAOBAI is one of the pioneers in baijiu cocktails. Its J-Mix project has been specifically launched to create innovative new mixed drinks and involve the world of bartenders with baijiu. This year, the producer of sorghum spirits provided the official liquor for the IBA (International Bartenders Association) competition.
For more information, please visit: https://www.jiangjidistillery.com/
Lifestyle
The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes
Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.
Maturing Past Jump Scares
Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.
The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.
Corrupted Childhood as New Territory
Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.
This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.
Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.
Smaller Teams, Bigger Risks
Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.
Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.
The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.
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