Digital stylists are a godsend in the high-speed world we live in. Everyone knows how important it is to look good and to feel good, too – except we are all working with limited free time to make that happen. As the digital world continues to grow, connecting with any professional is right at the tip of our fingertips, and stylists are no exception. Rachel Choy, a digital stylist and personal shopper, is an expert at taking away your wardrobe woes and understands how important it is to have a digital stylist in your corner.

Born in Hong Kong, Rachel now calls New York City home and has had an illustrious career in fashion. Rachel has worked for some of the biggest names in fashion, including Nordstrom, Barney’s, Bloomingdales, Saks Fifth Avenue, and Hugo Boss. Currently, a personal shopper at Neiman Marcus, Rachel helps her clients curate their wardrobes to meet the demands of style, comfort, and function.

“More and more people are shopping online,” states Rachel. “A digital stylist understands your needs and can help you get it right the first time, which minimizes the frustrations of returns.  Digital stylists are the same as regular stylists. They interact with you via phone and text, making themselves more available and convenient to reach,” explains Rachel.

Rachel would know because she works with clients all over the country, helping them refine their looks and making their closet a collection rather than chaos. A digital stylist can help with wardrobe disasters from bad fits to mismatched pieces by understanding your unique lifestyle needs and personality.

“It’s about building a wardrobe for the person that’s easy to wear in their day-to-day lives,” says Rachel.

From work wardrobes to black-tie events, Rachel styles it all. Her unique talent as a digital stylist is building a flexible wardrobe that can take you from day to night quickly and easily. She understands quality over quantity and the value digital stylists can bring to your busy life.

Rachel explains, “More people should be working with digital stylists. They have expert knowledge on the fit, styles, and brands available with direct access to them.”

So, who can benefit from partnering with a digital stylist?

“Everyone,” states Rachel. “Digital stylists free up your valuable time, so you can spend more time doing the things you love with the people you love and look great doing it!”

Rachel shares her love of family, NY, and all things fashion on her Instagram @inrachelshoes. A true fashionista in every sense of the word, Rachel is passionate about helping people look good and feel good through digital styling, personal shopping, and social media.