Connect with us

Lifestyle

Diamond Customers now need Modern Designs that are not Gender-Specific

mm

Published

on

In the key US market, nearly 90% of engagement rings and 80% of wedding rings contain diamonds. De Beers Group’s latest Diamond insight report states that young couples still consider diamonds as the primary embodiment of everlasting love and romance. Report says that diamonds continue to hold its position with it being the predominant choice for engagements and weddings.

It is a wrong perception that young couples are not interested or less interested than previous generations in diamonds to honor their love relations. In fact millennial spending on women’s wedding rings is higher than the overall market average in the US. Something that has changed is the choice in designs. Millennials ask for a more original, design-led pieces. The retailers now need to present more diversity in product design to customers. New generation is even eager to buy customized designs as they seem more thoughtful.

The share of US women buying their own engagement ring has doubled from 7% to 14% in the last 5 years. With more economic independence of women in relations and society in general has lead to the buying power in their hands so they are more involved and interested in what they will be wearing in their fingers for a lifetime. This trend is making the retailers happy as when women buy their own engagement ring, they tend to spend 33% more than men on an average.

But it’s not just the engagement ring where couples see a place for diamonds to demonstrate their love. There is also a fast-growing segment of unmarried living in couples who are using diamonds as gifts of love and so are the same sex couples, with 70% of them viewing diamonds as important for celebrating both relationship milestones, as well as each other as individuals. These rising trends has given an opportunity to retailers for develop designing, marketing & advertising that will reflect the modern couples and their purchasing behavior.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

mm

Published

on

Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

Continue Reading

Trending