Lifestyle

Franky Diamond – The Celebrity Jeweler who Instils Love for Diamonds using Instagram

Published

4 years ago

February 27, 2020

In the present age of social media, Instagram is the place to be for jewelry designers. What used to be a platform for sharing images of quaint little cafes or cute dogs has now become a powerful marketing tool for brands, independent artists, and entrepreneurs. For this reason, more and more people reliant on social media marketing are finding it essential to maintain a consistent and eye-catching feed that hooks the viewers, also the potential customers. One of them is the Toronto-based jewelry designer cum fashion influencer, Ali Lalani, also known as Franky Diamond.

Franky, an early adopter of social media, loves the community he’s found on Instagram. And when he expresses himself as well as his work on Instagram, he builds an even stronger community. To date, Franky has sold hundreds of thousands of jewelry pieces, including rings, pendants, watches, and bracelets via Instagram. He firmly believes that age-old norms like the brick-and-mortar still shine bright when it comes to jewelry are meant to be broken. Having realized the cutthroat competition prevailing in the jewelry industry and the rising necessity of presenting craftsmanship, Franky embraced the world of social media that now boasts of active base thousands of followers on Instagram alone.

When talking about balancing work with social media management, he said, “Maintaining consistency and keeping the followers engaged is a big job. As a celebrity jewelry designer, or one may call me an artist, my duty is to not only post photos of my designs but bring life to them. But on the other hand, what’s great is Instagram is fun and free. Having said that, there’s no better platform than this to showcase the talent and generate leads.” Whether people want to express themselves or use lifelike photos to best advantage, Franky says Instagram is the king of social engagement.

Through the means of attractive posts, stories, highlights, videos, and advertisements, Franky has managed to amass a pool of customers who are either celebrities, influencers, business tycoons, or just about anybody. His strong belief in adding a personal touch to the work he portrays makes him a coveted jewelry designer, as well as a social influencer, looked upon by many both in real and reel life. Even though there have been many other jewelers, jewelry designers, and jewelry brands who have placed their bet on Instagram to boost sales, what makes Franky different is his quest to integrate modernity to traditional forms of business. Today, as a lead influencer in the jewelry industry, he strongly advocates and recommends using the power of social media to promote work and skills through targeted ads and well-strategized initiatives.

He adds, “I use Instagram, Pinterest, and Twitter as storytelling platforms to generate brand awareness. To say, in particular, Instagram offers a great service in terms of product discovery, making it one of the very few mediums connecting customers and producers directly, at just the touch of a button. So far, this social platform has helped me build my brand, absorb inspiration from other bloggers, jewelry designers, and enthusiasts across the world, and gain clientele. What makes Instagram special is the fact that it is visually pleasing and not crowded.”

Indeed, Franky, through his visual storytelling techniques, has mastered the art of creating a polished and cohesive Instagram feed that has left people wondering what launches next. In doing so, he has been successful in building a loyal social media following of users who not only engage with his content but show an equal amount of keenness in purchasing new jewelry collections.

Lifestyle

4 Things You Won’t Worry About If You Just Ship Your Car to Another State

Published

15 hours ago

December 2, 2023

Michelle Langton

While some people might disagree, I believe I speak for the majority when I say that nobody wants to worry about anything in the world if they can help it. Life is already way too complicated to stress about every little thing that happens — like how you can get your car to another state.

There are a number of reasons why you would suddenly find yourself needing to transport your vehicle to a different place. The reason can be personal, work-related, or maybe it’s just something that needs to happen so you can start the next chapter of your life, as in the case of moving.

But we’re not here to talk about that.

Instead, we’re here to talk about how you’re going to do it and there’s really only one right answer: You would need to ship your car.

Right about now, you’re probably thinking “But I want to explore my options” or something along those lines. And of course, that you may very well do. However, while there are other ways to get your car to where it needs to be — such as driving it yourself — all these other options are frankly uninviting.

Let’s be honest. If you’ve been driving for long enough, you would know for a fact that long distance drives are no walk in the park (read more). To hell with the whole “driving is so therapeutic” spiel; that only works if you’re maybe driving 5-10 miles tops without traffic and with good music. But 10+ hours in the middle of nowhere?

Two words: Hell no.

If you’re still not too convinced, here are 4 other things you don’t have to worry about if you just ship your car instead of driving it.

No Sore Back & Aching Knees

Long drives are enjoyable until they aren’t. When you’re stuck in a semi-comfortable seating position, with your feet on the pedals, your eyes fixed on the road, and your hands on the wheel, the fun doesn’t remain fun for too long. Instead, it’s replaced by backaches, knee pains, and eye strain.

Long distance driving is a physically taxing activity so don’t easily fall for the whole “driving is therapeutic” spiel. Maybe that applies when you’re driving aimlessly for 40 minutes to an hour max without any heavy traffic but certainly not on busy highways for 10+ hours. If suffering from a hunched back for the next two weeks ain’t your vibe, just leave the shipping task to the professionals.

No Downtime From Work

Another worry you probably have with this whole long-distance trip is the fact that you can’t really do anything else besides drive for tens of hours during the transfer. Even if you think you can multitask, you really shouldn’t as it risks your own safety and those of others who are on the road with you. During the drive, you can do little to no work which means a decrease in your productive hours for the week.

If you don’t really want to take a leave from work for whatever reason, then shipping a car to another state instead of driving it is your best option. This way, you can keep to your tasks and avoid unnecessary disruptions to your normal work schedule.

No Car Trouble

Just the mere mention of getting car trouble can instantly turn any vehicle owner’s day sour. Now, imagine it happening in the middle of nowhere, when you’re miles away from your car’s regular mechanic. It would be a downright nightmare and that’s no exaggeration.

Interstate highways aren’t exactly lined up with establishments. It could be miles before you can find a decent auto shop that can take your car in and even then, you have zero assurance that your ride can be fixed in a matter of a few hours. Getting car trouble, being stuck in the middle of nowhere, delayed appointments, and high repair fees is a complete recipe for disaster – easily avoid it by having your car shipped instead.

No Multiple Gas Stops

If you think that you’re going to save a lot of money by driving yourself to another state, then we’re about to burst your bubble. Yes, you may save a couple hundred bucks by not having your car professionally shipped. However, the cost savings don’t really make sense as compared to the time, energy, and effort you will have to expend to make the long-distance trip possible.

Also, it’s not like the trip won’t cost you anything at all. There’s gas, maintenance fees, and possibly after-trip repair fees to worry about. Not to mention, you will have to eat and drink, and maybe even turn in for the night at a highway motel during the drive. You will still end up spending money. Here’s the average of what you’ll spend shipping your car instead: https://www.consumeraffairs.com/auto/cost-to-ship-a-car.html.

If you take all of that into account, then paying a few hundred dollars to ship your car out instead, becomes a more practical and cost-efficient option.