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Franky Diamond – The Celebrity Jeweler who Instils Love for Diamonds using Instagram

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In the present age of social media, Instagram is the place to be for jewelry designers. What used to be a platform for sharing images of quaint little cafes or cute dogs has now become a powerful marketing tool for brands, independent artists, and entrepreneurs. For this reason, more and more people reliant on social media marketing are finding it essential to maintain a consistent and eye-catching feed that hooks the viewers, also the potential customers. One of them is the Toronto-based jewelry designer cum fashion influencer, Ali Lalani, also known as Franky Diamond.

Franky, an early adopter of social media, loves the community he’s found on Instagram. And when he expresses himself as well as his work on Instagram, he builds an even stronger community. To date, Franky has sold hundreds of thousands of jewelry pieces, including rings, pendants, watches, and bracelets via Instagram. He firmly believes that age-old norms like the brick-and-mortar still shine bright when it comes to jewelry are meant to be broken. Having realized the cutthroat competition prevailing in the jewelry industry and the rising necessity of presenting craftsmanship, Franky embraced the world of social media that now boasts of active base thousands of followers on Instagram alone.

When talking about balancing work with social media management, he said, “Maintaining consistency and keeping the followers engaged is a big job. As a celebrity jewelry designer, or one may call me an artist, my duty is to not only post photos of my designs but bring life to them. But on the other hand, what’s great is Instagram is fun and free. Having said that, there’s no better platform than this to showcase the talent and generate leads.” Whether people want to express themselves or use lifelike photos to best advantage, Franky says Instagram is the king of social engagement.

Through the means of attractive posts, stories, highlights, videos, and advertisements, Franky has managed to amass a pool of customers who are either celebrities, influencers, business tycoons, or just about anybody. His strong belief in adding a personal touch to the work he portrays makes him a coveted jewelry designer, as well as a social influencer, looked upon by many both in real and reel life. Even though there have been many other jewelers, jewelry designers, and jewelry brands who have placed their bet on Instagram to boost sales, what makes Franky different is his quest to integrate modernity to traditional forms of business. Today, as a lead influencer in the jewelry industry, he strongly advocates and recommends using the power of social media to promote work and skills through targeted ads and well-strategized initiatives.

He adds, “I use Instagram, Pinterest, and Twitter as storytelling platforms to generate brand awareness. To say, in particular, Instagram offers a great service in terms of product discovery, making it one of the very few mediums connecting customers and producers directly, at just the touch of a button. So far, this social platform has helped me build my brand, absorb inspiration from other bloggers, jewelry designers, and enthusiasts across the world, and gain clientele. What makes Instagram special is the fact that it is visually pleasing and not crowded.”

Indeed, Franky, through his visual storytelling techniques, has mastered the art of creating a polished and cohesive Instagram feed that has left people wondering what launches next. In doing so, he has been successful in building a loyal social media following of users who not only engage with his content but show an equal amount of keenness in purchasing new jewelry collections.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Skin Design Tattoos and Robert Pho Take NYC

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For over two decades, Skin Design Tattoos has been a leading name in the tattoo industry. Recently, it opened its flagship studio in the vibrant Soho district of New York City. The launch, sponsored by Philipp Plein and Villon, attracted a glamorous crowd, including top figures from New York’s entertainment and tattoo scenes. Notable attendees included comedian Shiggy, members of VH1’s “Black Ink Crew,” and renowned tattoo artist Keith Hernandez. Photographer Josh Sobel elegantly captured the event, which was coordinated by PR professionals Shawn Germain of Tomorrow’s Group and Johnny Donovan.

The studio’s design, featuring sleek lines and raw brick, provides an elegant backdrop for the intricate black and grey realism tattoos that Skin Design is famous for. This aesthetic is echoed in the collections of sponsor Philipp Plein, known for his use of stark lines and intense shading to add depth.

Robert Pho, CEO and Founder of Skin Design, shared his artistic vision at the event, describing his designs as “not just art; they are narratives of life’s stark contrasts, capturing tales of survival, redemption, and transformation.”

The studio is also known for its comprehensive apprenticeship program, where artists like Reena Pho, now a seasoned tattooist at Skin Design, hone their skills under Robert’s mentorship. Robert also hinted at future philanthropic efforts through a non-profit aimed at supporting aspiring artists who face financial constraints.

Since its inception, Robert Pho’s dedication has driven Skin Design Tattoos to international acclaim and a respected position in the tattoo world. The opening of the flagship studio at 285 Lafayette Street in New York is a testament to the brand’s enduring influence and innovation in tattoo artistry. Visit the studio in person, book a consultation at skindesigntattoos.com, or follow their creative progress on Instagram via @robert_pho.

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