Lifestyle
Diamond Customers now need Modern Designs that are not Gender-Specific

In the key US market, nearly 90% of engagement rings and 80% of wedding rings contain diamonds. De Beers Group’s latest Diamond insight report states that young couples still consider diamonds as the primary embodiment of everlasting love and romance. Report says that diamonds continue to hold its position with it being the predominant choice for engagements and weddings.
It is a wrong perception that young couples are not interested or less interested than previous generations in diamonds to honor their love relations. In fact millennial spending on women’s wedding rings is higher than the overall market average in the US. Something that has changed is the choice in designs. Millennials ask for a more original, design-led pieces. The retailers now need to present more diversity in product design to customers. New generation is even eager to buy customized designs as they seem more thoughtful.
The share of US women buying their own engagement ring has doubled from 7% to 14% in the last 5 years. With more economic independence of women in relations and society in general has lead to the buying power in their hands so they are more involved and interested in what they will be wearing in their fingers for a lifetime. This trend is making the retailers happy as when women buy their own engagement ring, they tend to spend 33% more than men on an average.
But it’s not just the engagement ring where couples see a place for diamonds to demonstrate their love. There is also a fast-growing segment of unmarried living in couples who are using diamonds as gifts of love and so are the same sex couples, with 70% of them viewing diamonds as important for celebrating both relationship milestones, as well as each other as individuals. These rising trends has given an opportunity to retailers for develop designing, marketing & advertising that will reflect the modern couples and their purchasing behavior.
Lifestyle
The Whale’s Tale Brings Family-Friendly Flavor to the Hamptons

There’s a new spot in the Hamptons where delicious food, relaxed beach vibes, and family-friendly fun come together in one inviting destination. The Whale’s Tale, originally a beloved favorite in Northport, has made its way to the East End and is already creating buzz as a must-visit for locals and vacationers alike.
Perfectly positioned beside the marina and steps from the shoreline, The Whale’s Tale Hamptons location is designed for all-day enjoyment. The indoor dining room offers a cool retreat from the sun while the open-air deck provides front-row seats to golden hour. The grab-and-go beach shack is ideal for quick treats, offering craft beer, artisan soft serve, and snacks for those headed back to the sand.
The menu is fresh, fun, and filled with options for every palate. Families can share acai bowls, tacos, and crisp shrimp cocktail while seafood lovers indulge in buttery lobster rolls and a raw bar featuring oysters and chilled shrimp. The food is flavorful without being fussy, making it perfect for guests of all ages.
With games like cornhole, live music on weekends, and firepits for evening hangouts, the atmosphere is casual and welcoming. It’s a place where kids can play, adults can relax, and everyone feels like they belong. Whether you’re spending the day at the beach or looking for an easy-going dinner spot, The Whale’s Tale offers a refreshing take on what it means to dine by the water.
This isn’t just another restaurant, it’s a new chapter in Hamptons hospitality. One where good food, good company, and good views come standard.
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