Lifestyle

How Fitness Expert Derek William’s Unorthodox Training Style Promotes Longevity Over Popularity

Published

4 years ago

March 23, 2020

These days, in the fitness world, when describing the latest workout fads usually, they usually aren’t accompanied by words like longevity, strength and flexibility. But for leading fitness expert Derek Williams, his proven fitness philosophy demonstrates value far beyond instant gratification.

Growing up as an athlete, Williams had constantly been surrounded by fitness. But it wouldn’t be until later in life that he discovered the importance of health and its relationship with his fitness journey. It was no longer about achieving a perfect workout, but instead about how his training could be enhanced by implementing principles of health and science. Today his training and health philosophy is focused on what Derek calls “Strength through Length,” a style that promotes developing strength and power in the furthest range of motion, allowing for full maximum output of these muscles creating true force.

As part of Florida-based ATG (Athletic Truth Group), Williams is able to share his wealth of knowledge with members of the first of its kind online gym membership program. While his style of training helps people achieve their fitness goals, many clients are often athletes seeking rehabilitation through his unconventional philosophy. Williams employs exercises that are completely unprecedented, and yet simple and therefore logical. The style of training allows people to move and exercise as nature intends, bringing the body back into balance and then incorporating weights and flexibility to generate power and force. In light of this, athletes and civilians alike have been able to utilize Williams’ style of training to not only overcome previous injury but to come back better than ever.

“Many old and young athletes come to us broken down and end up pain free and more athletic than ever,” Williams says.

And while he waits for the rest of the world to catch up with his groundbreaking style of training, Williams continues to break the barriers of fitness sharing all that he can, whether with his clientele at ATG or even through his own personal brand, Mr. 1nf1n1ty. Promoting strength, flexibility, and longevity, Williams remains determined to encourage fitness enthusiasts with his best-kept-secret-like training.

Lifestyle

The Devil’s in the Duvet: Bedding Envy’s Curated Selection Draws in Consumers Worldwide

Published

5 days ago

September 3, 2024

Michelle Langton

Photo credit Bedding Envy

Byline: Jamal Hamama

A good night’s sleep is worth its weight in gold, and U.K. consumers have found themselves in the middle of a gold rush. Enter Bedding Envy, the brainchild of long-time textile industry veterans. This family-owned business, nestled in the heart of Manchester, is shaking up the industry with its carefully curated selection of premium bedding, which is attracting consumers from all corners of the globe.

Less is More: The Art of Curation

While most bedding companies stock virtual shelves with every product under the sun, Bedding Envy takes a different path. The company has mastered the art of curation, handpicking only the crème de la crème of bedding to offer to its discerning clientele.

“We offer a curated selection of the best quality sheets and towels, delivering them directly to your door,” says one of Bedding Envy’s directors. “We believe less is more when creating the perfect sleep sanctuary.“

And it’s this less-is-more philosophy that’s got consumers worldwide swooning. Bedding Envy has made certain that every item it offers is of the highest quality by focusing on a smaller selection of top-notch products. This makes it easier for customers to find their perfect match without getting lost in a sea of subpar options.

The Secret Sauce: Skill and Experience

The secret behind Bedding Envy’s success boils down to skill and experience. The company’s crack team has been in the cotton business for over 40 years, supplying some of the U.K.’s most exclusive hotels with bedding and towels of the highest quality standards possible.

“Our buyers at the world’s most exclusive hotels expect nothing but the best,” one of the directors reveals. “Their discerning guests require softness, comfort, and a luxurious feel to bedding and bathroom towels.“

Bedding Envy’s deep understanding of what makes a truly exceptional bedding set puts it ahead of its competition. With extensive knowledge on one hand and its industry relationships on the other—as well as the best suppliers around the world—the company is able to curate a collection with a truly noteworthy pedigree.

From Manchester to the World: The Bedding Envy Phenomenon

What started as a local family business in Manchester has quickly become a global phenomenon, with consumers from all over the world clamoring to get their hands on Bedding Envy’s luxurious linens.

“We’re ecstatic to see such a positive response from customers,” one of Bedding Envy’s directors says. “It truly shows how much people need higher quality product options instead of the same old fluff and dander.“

With plans to expand its offerings and reach even more sleep-deprived souls across the globe, it’s clear that Bedding Envy is just getting started. Those ready to elevate their sleep game should look no further than Bedding Envy. With an expertly curated selection of premium bedding, consumers may sleep like royalty in no time.