Lifestyle

How Fitness Expert Derek William’s Unorthodox Training Style Promotes Longevity Over Popularity

Published

5 years ago

March 23, 2020

These days, in the fitness world, when describing the latest workout fads usually, they usually aren’t accompanied by words like longevity, strength and flexibility. But for leading fitness expert Derek Williams, his proven fitness philosophy demonstrates value far beyond instant gratification.

Growing up as an athlete, Williams had constantly been surrounded by fitness. But it wouldn’t be until later in life that he discovered the importance of health and its relationship with his fitness journey. It was no longer about achieving a perfect workout, but instead about how his training could be enhanced by implementing principles of health and science. Today his training and health philosophy is focused on what Derek calls “Strength through Length,” a style that promotes developing strength and power in the furthest range of motion, allowing for full maximum output of these muscles creating true force.

As part of Florida-based ATG (Athletic Truth Group), Williams is able to share his wealth of knowledge with members of the first of its kind online gym membership program. While his style of training helps people achieve their fitness goals, many clients are often athletes seeking rehabilitation through his unconventional philosophy. Williams employs exercises that are completely unprecedented, and yet simple and therefore logical. The style of training allows people to move and exercise as nature intends, bringing the body back into balance and then incorporating weights and flexibility to generate power and force. In light of this, athletes and civilians alike have been able to utilize Williams’ style of training to not only overcome previous injury but to come back better than ever.

“Many old and young athletes come to us broken down and end up pain free and more athletic than ever,” Williams says.

And while he waits for the rest of the world to catch up with his groundbreaking style of training, Williams continues to break the barriers of fitness sharing all that he can, whether with his clientele at ATG or even through his own personal brand, Mr. 1nf1n1ty. Promoting strength, flexibility, and longevity, Williams remains determined to encourage fitness enthusiasts with his best-kept-secret-like training.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

4 days ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.