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Automation could be the Answer to Powerful Growth in your eCommerce Business

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We are in the midst of an ongoing revolution in artificial intelligence, and in automation more broadly. Jobs which were once performed by people are now, increasingly, being performed by machines. And this transition is taking place more quickly with every passing day.

Economic circumstances, like the dip in labour supply following the coronavirus pandemic, might accelerate the pace of change still further – but this is a longer-term transition to an entirely different sort of economy.

Certain sectors might benefit from automation right now. Among these is eCommerce.

What is automation in eCommerce?

Running an eCommerce business relies on many tasks being performed. These can often be repetitive, dull, and time consuming. Tasks of this nature are best left to machines.

What forms might eCommerce automation take?

Marketing Cohesion

The launch of a new product can be a tricky and complicated process. Not only does the product in question need to be added to the storefront; it also needs to be advertised through a diverse range of targeted channels. Automation will remove much of the administrative work from this process, and ensure that errors and downtime are kept to a minimum.

Streamlining Tracking

The modern customer expects packages to be delivered as quickly as possible. But they also expect to be kept informed at every stage of a given package’s progress. If there are hundreds of items out for delivery at any one time, then tracking these might be a full-time job. If there are thousands of them, this might be impossible.

Identifying high-risk orders

Sometimes, your system might receive an order that anyone could recognise as a risk. If dozens, or hundreds, of the same item are to be delivered to a domestic address, then this might be cause for concern. But an artificial intelligence might be able to identify more subtle forms of risk, and pick out potential fraudsters using modelling and statistics.

Warehousing

The Covid-19 pandemic means that warehouse operators will find themselves unable to come into work. This is likely to kick the adoption of robotic alternatives into overdrive. Robotic Process Automation is an increasingly important pillar of the online shopping industry – and it was likely to become ubiquitous even before the intervention of world events.

Shipping Comparison

Settling on just a single courier can often lead to wasted money in the long-term. By instead considering a range of options, you’ll be able to identify the cheapest, and thereby limit your spending on shipping – which will constitute a sizeable portion of your variable costs. You can perform this comparison via services like Parcel2Go.

Identifying high-value customers

A minority of customers can often make up a majority of an e-commerce business’s income. And, in the case of some businesses, this is especially likely. Artificial intelligence allows these customers to be flagged automatically according to pre-selected criteria, so that they can be targeted later by tailored advertising. Retaining these customers can be hugely important for small businesses, particularly during trying economic times.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

What to Look for in an Enterprise Webcasting Solution

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The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.

Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.

For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.

Scale and Performance Matter More Than You Think

It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.

Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.

The reality is, your message only lands if the technology holds up under pressure.

Security Isn’t Optional

In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.

Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.

Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.

User Experience Makes or Breaks Engagement

Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.

Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.

But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.

Because if people can’t easily join or follow along, your webcast risks becoming background noise.

Engagement is More Than Just Showing Up

In enterprise settings, communication can’t be one-way. True engagement requires interaction.

Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.

Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.

Data and Insights Drive Improvement

One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.

Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.

The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.

Flexibility for Different Event Types

Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.

The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.

Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.

Final Thoughts

Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.

With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.

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