Business

A Clear Vision Makes The Arduous Journey Easier And Less Stressful – Says Rahul Saggu

Published

4 years ago

November 29, 2020

The path to success in business and life is filled with so many hurdles and trials. We are faced with situations that test us, wanting us to prove ourselves in the battle of life.

When these hurdles come at us, do we give up or stay strong? How do we continue moving even when there is no strength to keep moving? Do we change course or stay on course?

Rahul Saggu is the COO of ModernDay Cannabis, equipped with years of experience in mortgage and commercial lending. Rahul lost his father when he was 24, and forced to go through most of his adulthood with his father. Rahul says that whenever tough situations hit him, he asks himself, ‘what would my father have done in this situation?”

Young entrepreneurs are faced with tough situations that make them question the validity of their business ideas. The statistics show – quite unflatteringly – that many businesses end a few years after they are started.

‘While the statistics don’t look encouraging, there are lessons young entrepreneurs can learn from these failures: Have a clear vision with the right team around you; it helps make the journey less tiring,” Rahul advises.

Does it mean that those businesses that failed were visionless?

No, they were not visionless. Maybe some were, but others had a vision. However, the problem was that many of these businesses lost sight of the vision of the business and lost steam along the way. The idea wasn’t solid, the team wasn’t good enough, financial projections were not looking good etc. There are a myriad of reasons why businesses fail.

However, to stay afloat in the ever-competitive business world, Rahul feels that entrepreneurs need to keep the vision before them and be able to solve a big problem. A company’s vision is more than the ‘vision statement’; it is why an entrepreneur started the business. A vision encompasses the company’s core values and ethos.

Because of the hurdles that will come to every business, every successful venture must have a vision board. A vision board is a board where the enterprise’s visions are clearly stated and defined—the vision board highlights where the company seeks to get to in the future.

Regularly checking the vision board strengthens an entrepreneur to keep pushing amidst high and rough storms. The vision is the internal motivation that continues to buoy the entrepreneur.

Rahul says that his father’s lessons on hard work were interlaced with thoughts and visions on staying with the vision. Rahul works out everyday and is always looking to expand his businesses and get into new ventures that align with his vision/goals.

To follow Rahul Saggu‘s journey and get first-hand info, click his covers on Instagram, LinkedIn and Facebook today!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.