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A Promise Of Quality And Affordability From Twenty Beauty By Jyotsna Reddy And Santhoshi Reddy




Left side - Santhoshi Reddy Right Side - Jyotsna Reddy

“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves

Saint Laurent

The world is filled with brilliant minds and every morning, our generation has been blessed with some or the other innovation to see and embrace.

Twenty Beauty, a start by Reddy sisters, Jyotsna and Santhoshi Reddy, is a first of its kind initiative where they plan to bring cosmetics to the general people. Now one might think that what is innovative in that. Well, until now we all have heard about cosmetics being sold through online and offline channels. Be it through the website, or showrooms, or local shops, these are some of the popular and known mediums of sale.

With Twenty Beauty, the sisters have come up with a concept of selling beauty products through vending machines. Now that is something we have never heard or seen before, at least in India. The idea of selling cosmetics through vending machines makes them not only easily accessible and available but also is cheaper for retailers to sell products and thus channelize their financials properly and efficiently.

The company aims to install these vending machines at the hotspots where the crowd is easily spotted and is available. Now other features to be noted about these products are:

  • Saving time that is wasted while waiting at the billing counter
  • Availability of products of all the range and variety. From Lipstick to Highlighter, all at one space
  • Making products available at all times, 24*7. No need to wait for shops to open or rush through shopping because of closing hours

Talking about the founders of the company, Jyotsna Reddy is a certified chemist and Santhoshi Reddy is an enthusiast whose passion can be very well seen in the fact that she owns a 2,150 sq ft vanity that is filled with hundreds of cosmetic products that are ranging me a simple drugstore to luxurious high-end brands.

We simply cannot wait to see how this out of the box idea will be taken by the public but surely this is worth to keep an eye one!

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Outsourcing Front-End Development Services: Insider’s Guide




Outsourcing front-end development services has become increasingly popular in recent years as companies look to access specialized skills and expertise, and save on labor costs. According to the Global Outsourcing Survey made by Deloitte, the top reasons for outsourcing front-end development are to access specialized skills (57%), cost savings (50%), and to free up internal resources (49%).

This article will cover some frequently asked questions (FAQs) in a Q&A way to help you make an informed decision when considering outsourcing front-end development services. We’ll address concerns such as how to find the right vendor, how to communicate effectively, and how to manage the project to ensure success. By the end of this article, you’ll have a better understanding of the considerations and best practices for outsourcing front-end development services.

What is front-end development?

Front-end development, or client-side development, refers to designing and implementing a website’s or application’s user interface (UI). It involves creating the layout, visual design, and interactive features that users interact with when they visit a website or use an app.

Front-end developers use a variety of programming languages and technologies to build the UI, including HTML, CSS, and JavaScript. They also need to have a strong understanding of user experience (UX) design principles and be able to create visually appealing and intuitive interfaces that meet the needs of the target audience.

Front-end development plays a crucial role in the user experience of a website or application, and it’s an essential part of any digital product. The work of a front-end developer often intersects with that of a UX designer and a back-end developer.

Why should I consider outsourcing front-end development services?

As mentioned in the intro, there are several reasons why outsourcing front-end development services may be an excellent option for your company. One of the main reasons is cost savings. Outsourcing is often more cost-effective than hiring in-house developers, especially if you only need front-end development services for a specific project. 

Also, a company can benefit from a vendor’s specialized skills and experience and the ability to scale its development resources as needed. This can be especially useful for companies with fluctuating project demands or in need to quickly ramp up or down their development efforts.  

In addition, outsourcing front-end development can allow a company to focus on its core competencies and improve the overall quality of the product, as well as save time by delegating the development work to a vendor. 

How do I find the right front-end development company to work with?

Finding the right front-end development company to work with is crucial for a successful project. Start by defining your project goals, timelines, and budget, and research potential vendors with experience in the technologies and frameworks relevant to your project. 

Review the company’s portfolio and case studies to get a sense of their past work and the types of projects they have experience with. Glassdoor, Trustpilot, LinkedIn, GoodFirms or Clutch are some platforms to do this. Consider the company’s culture and values. You can also request references and speak with past clients to get an idea of the company’s track record and how well they handle challenges like yours. 

What should I consider when choosing a front-end development company?

There are several factors to consider when choosing a front-end development company. Technical skills and experience are crucial, as the company will be responsible for building and implementing the UI of your website or application. Check if the company has experience with the technologies and frameworks you need for your project.

Effective communication and collaboration are also essential. Verify that the vendor has a track record of working well with clients and can effectively communicate and collaborate with your team. Cultural fit is also important, as you will be working closely with the vendor for the duration of the project. It’s a good idea to have a face-to-face or video call meeting to get a sense of the company’s culture and see if it aligns with your own.

Finally, consider the company’s pricing and business model. Make sure the company is transparent about its rates and fees and that they align with your budget. Also, consider whether the company offers flexible pricing options or packages that may be more suitable for your needs.

Once you’ve narrowed down your options, it’s a good idea to request proposals from a few different vendors. This will allow you to compare and contrast their approaches and determine the best fit for your project. 

Bringing it all together

In summary, outsourcing front-end development services can be an easy, cost-effective, and efficient way to access specialized skills and expertise. By carefully considering factors such as technical skills, communication and collaboration abilities, cultural fit, pricing, and business model, you can find the right vendor to meet your needs and achieve success with your project.

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