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A Promise Of Quality And Affordability From Twenty Beauty By Jyotsna Reddy And Santhoshi Reddy

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Left side - Santhoshi Reddy Right Side - Jyotsna Reddy

“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves

Saint Laurent

The world is filled with brilliant minds and every morning, our generation has been blessed with some or the other innovation to see and embrace.

Twenty Beauty, a start by Reddy sisters, Jyotsna and Santhoshi Reddy, is a first of its kind initiative where they plan to bring cosmetics to the general people. Now one might think that what is innovative in that. Well, until now we all have heard about cosmetics being sold through online and offline channels. Be it through the website, or showrooms, or local shops, these are some of the popular and known mediums of sale.

With Twenty Beauty, the sisters have come up with a concept of selling beauty products through vending machines. Now that is something we have never heard or seen before, at least in India. The idea of selling cosmetics through vending machines makes them not only easily accessible and available but also is cheaper for retailers to sell products and thus channelize their financials properly and efficiently.

The company aims to install these vending machines at the hotspots where the crowd is easily spotted and is available. Now other features to be noted about these products are:

  • Saving time that is wasted while waiting at the billing counter
  • Availability of products of all the range and variety. From Lipstick to Highlighter, all at one space
  • Making products available at all times, 24*7. No need to wait for shops to open or rush through shopping because of closing hours

Talking about the founders of the company, Jyotsna Reddy is a certified chemist and Santhoshi Reddy is an enthusiast whose passion can be very well seen in the fact that she owns a 2,150 sq ft vanity that is filled with hundreds of cosmetic products that are ranging me a simple drugstore to luxurious high-end brands.

We simply cannot wait to see how this out of the box idea will be taken by the public but surely this is worth to keep an eye one!

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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