“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves

Saint Laurent

The world is filled with brilliant minds and every morning, our generation has been blessed with some or the other innovation to see and embrace.

Twenty Beauty, a start by Reddy sisters, Jyotsna and Santhoshi Reddy, is a first of its kind initiative where they plan to bring cosmetics to the general people. Now one might think that what is innovative in that. Well, until now we all have heard about cosmetics being sold through online and offline channels. Be it through the website, or showrooms, or local shops, these are some of the popular and known mediums of sale.

With Twenty Beauty, the sisters have come up with a concept of selling beauty products through vending machines. Now that is something we have never heard or seen before, at least in India. The idea of selling cosmetics through vending machines makes them not only easily accessible and available but also is cheaper for retailers to sell products and thus channelize their financials properly and efficiently.

The company aims to install these vending machines at the hotspots where the crowd is easily spotted and is available. Now other features to be noted about these products are:

• Saving time that is wasted while waiting at the billing counter
• Availability of products of all the range and variety. From Lipstick to Highlighter, all at one space
• Making products available at all times, 24*7. No need to wait for shops to open or rush through shopping because of closing hours

Talking about the founders of the company, Jyotsna Reddy is a certified chemist and Santhoshi Reddy is an enthusiast whose passion can be very well seen in the fact that she owns a 2,150 sq ft vanity that is filled with hundreds of cosmetic products that are ranging me a simple drugstore to luxurious high-end brands.

We simply cannot wait to see how this out of the box idea will be taken by the public but surely this is worth to keep an eye one!