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Abel Meri’s Lyrical Conscious Rap is Saying Something Worth Hearing

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Art has long held a place in capturing civil unrest and the public mindset. It is often said that in order for real change to take effect, the movements must be present within artistic communities and cultural mediums. With the civil unrest and protests that have gripped the nation following George Floyd’s death, this has been profoundly true.

The Black Lives Matter movement has gained momentum like never before, and that momentum has been fueled by responses from artists. This has included murals of George Floyd, and Breanna Taylor. Their portraits, along with other victims, have been shared thousands of times on social media. Their images and visual art inspired by the movement has heightened social awareness and social empathy to the movement.

But it isn’t just within the visual arts community where a cultural response can be found. Musicians are responding and reacting to the civil unrest throughout their craft, too. Cue Abel Meri who considers himself to be a conscious rapper. Born in Ethiopia, and shaped by the DMV (the DC, Maryland, and Virginia) area, Abel Meri is a rapper who gains inspiration from politics, social inequities, and the voices and concerns of marginalized groups.

Abel believes that artists have a unique platform and opportunity to responsibly contribute to civil unrest and social movements. He says that his objective as an artist is to provoke thought, edify, entertain and hopefully inspire my audience.” This mindset is seen within his latest EP #BLM.” The song “Black Lives Matter” drew direct inspiration from George Floyd’s death and the Black Lives Matter movement. It provides his unique perspective to the events, presented in a fresh way. He crafts his songs that are clearly introspective, and are his personal reflections to the current social climate and events.

The power of “#BLM” lies within Abel’s artistic vision of focusing on the lyrics. This vision isn’t within the style of contemporary rap, or Trap era rap, however. Trap era rap emphasizes the rhythm of the music, and focuses on auto-tune before and above anything else. For Trap era rap, melodies are king. But there are a group of rap artists that do not follow this trend. The artists Kendrick Lamar and J. Cole focus their art on the lyrics, which oftentimes acts as a voice for marginalized groups.

Abel Meri is within the same ilk. He carefully crafts his lyrics, which are commonly responses to ongoing social events. Perhaps being raised in the DMV area has had something to do with Abel’s inclination to put out music that is concerned with forgotten demographics. Abel’s “#BLM” isn’t his only work that is inspired by his social environment. Just this year, Abel has released the EPs “TNSZ – The No Skip Zone,” “Smooth” and several singles including “Salute,” and the aptly named “COVID.” As with any responsible and conscious artist, Abel understands his unique platform and ability to not only inform, but to inspire and spark activism. This is especially true within the rap and hip-hop genres. They are the most powerful and popular genres of music, especially amongst younger listeners. As a conscious rapper, Abel obviously acknowledges this through his powerful lyrics.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Entertainment

SS Global Entertainment aims to expand outside the US Targeting International Music Creatives

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SS Global Entertainment, which is composed of 64 record labels and over 5,000 artists, has played an active role in leading the independent music scene through a period of uncontested digital transformation. Meanwhile, the company’s founder and CEO, Tiffany Gaines, recently alluded to opening its reach by welcoming artists from different countries such as Africa, China, Japan, and Korea and hinted at starting a new sub-division called “Cosmo Music Group” with one of its label partners, Amada Records. The company has already helped artists from other countries hit both the iTunes and Billboard charts and the word is spreading fast. 

“We want to be the “Go To” for creatives outside of the US for marketing and PR services that offer industry standard results. There isn’t one specific company yet, so we are eager to claim that title. I speak Mandarin, Chinese fluently so the goal is to start in China and Mandarin speaking neighboring countries and then when the time presents itself, we’ll hire those who speak other foreign languages and build from there”. Tiffany says. 

Her goal doesn’t seem far fetched, and the company obviously shows promise in their past deliveries. 

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