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AI can Track Unsafe Food by Surveying Customer Reviews

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The researchers from Boston University developed a new AI, called BERT, that detects unsafe food. This AI uses Amazon customer reviews to tell which food is safe and which isn’t. Its accuracy is about 74% which isn’t too bad to begin with.

It detects any food that’s contaminated with chemicals, toxins, pathogens. After eating unsafe food, many of the people become ill, this AI prevents that from happening. Taking into consideration the global health program, the researchers arrived at this AI Program that uses world’s largest online retailer to help detect unsafe food items.

It follows an elaborate process. The developers of the AI linked the Amazon.com food reviews with the AI BERT(Bidirectional Encode Representation from Transformations). The 1,297,156 reviews from Amazon.com linked with the food products made it easy for the users.

Dr. Elaine Nsoesie, the assistant professor of global health at BUSPH informed that- “Health departments in the US are already using data from twitter, yelp and Google for monitoring foodborne diseases.”

The unsafe food products are a global food threat. And BERT is an intelligent way to deal with it. The WHO reports that about 600 million people suffered from illness because of contaminated food. BERT helps to track the unsafe food products and help generate food recalls.

Now the developers want to take the AI up a notch by adding not just reviews from Amazon, but product reviews from other websites and social media as well, like Twitter, Facebook. This way any product labelled foul or rotten , or anything bad gets the unsafe tag.

It isn’t the first time researchers used social media platforms for reviews. Many health organisations monitor food products by referring to the social media as well. Surveillance of food products is important and BERT is in the game to do play its role. The researchers said that BERT will stop any foodborne disease outbreaks and prevent illness and deaths.

From television to the internet platform, Jonathan switched his journey in digital media with Bigtime Daily. He served as a journalist for popular news channels and currently contributes his experience for Bigtime Daily by writing about the tech domain.

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Mobile Commerce Trends: Do You Need a M-Commerce App in 2023?

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Twenty years ago, our parents could only dream of convenient shopping from any place they were with the help of a small device in their pocket. Today, dreams come true, and there is no surprise in getting clothes, groceries, or booking tickets via mobile phone. M-commerce is emerging as the friendliest shopping method through safer mobile payments, technological advancements, and the rise of specialized m-commerce apps. Let’s dive deep.

What is M-Commerce?

Mobile commerce (m-commerce) refers to purchasing and selling goods and services via a mobile device, such as a smartphone or tablet. M-commerce has been increasing in recent years and is expected to grow in the coming years.

According to Statista, mobile e-commerce sales reached $2.2 trillion in 2023, accounting for 60% of all e-commerce sales worldwide. This share has steadily increased, from 56% in 2018 to an expected 62% in 2027.

Key m-commerce trends to watch in 2023 and beyond:

  • Increased mobile shopping: More and more people are shopping on their mobile devices. M-commerce will account for over half of all e-commerce sales by 2025.
  • Social commerce: Using social media platforms to buy and sell products and services. Social commerce is becoming increasingly popular, especially among younger consumers.
  • Voice shopping: Utilizing voice assistants like Siri and Alexa to buy and sell products and services. Voice shopping is still in its early stages of development. Still, it is expected to snowball in the coming years.
  • Shopping with Augmented reality (AR) and virtual reality (VR): these experiences allow consumers to try on clothes, furniture, and other products before buying them. AR and VR shopping are still in their early stages of development. Still, they have the potential to revolutionize the way people shop.
  • Contactless payments: Apple Pay and Google Pay allow consumers to receive goods and services without swiping or inserting their credit or debit cards. Contactless payments are becoming increasingly popular.

These are just a few vital m-commerce trends to watch in 2023 and beyond. As e-commerce grows, we expect even more innovative and exciting shopping experiences to emerge.

How to prepare for the future of m-commerce

If you are a business owner, there are some things you can do to prepare for the future of m-commerce and keep up with the trends:

1.   Make sure your website is mobile-friendly: Your website should be easy to navigate and use on mobile devices.

2.   Provide mobile payment options: Make it easy for customers to pay for their purchases on their mobile devices.

3.   Invest in social commerce: Use social media platforms to promote your products and services. Connect with customers and receive feedback.

4.   Accept contactless payments: Offer contactless payment options to your customers to make paying for their purchases easier.

By taking these steps, you can ensure that your company is well-positioned to succeed in the future of e-commerce.

Mobile app development in the era of m-commerce

There is no way of talking about m-commerce, not mentioning mobile app development. You use your smartphone to buy something online.

Mobile app development services are an array of services that help businesses to develop and launch mobile apps. The implementation areas may vary: healthcare, financial, agricultural, or construction mobile apps provide the best performance and encapsulate all the peculiarities of the domain.

Different types of mobile app development services are available, and the specific services that a business needs are determined by the size and complexity of the app, the target group, and the business’s budget. However, some standard mobile app development services include:

Ideation and design: working with the customer to understand their business needs and goals and to develop a concept and design for the app.

Development: writing the code for the app and implementing the desired features and functionality.

Testing: examining the app to ensure it is bug-free and works as expected.

Deployment: Publish the app to the appropriate app stores. Apple App Store and Google Play are among the widely known.

Many mobile app development companies offer additional services such as maintenance & support, app marketing and promotion.

M-commerce pros and cons

There are a set of benefits and disadvantages to using mobile app development services. Let’s take a look them.

Pros

  1. Accessibility. M-commerce is democratizing online shopping by extending its reach to even remote areas. It makes online shopping more accessible and inclusive for everyone, regardless of location, and fosters economic growth in rural and underserved communities.
  2. Reduced response rate. Mobile apps have a significant advantage over web browsers regarding response time. Mobile apps are created for specific devices and can use the device’s hardware and software resources. As a result, mobile apps can perform tasks more quickly and efficiently than web browsers.
  3. Social media integration. M-commerce also integrates with social media platforms like Instagram, TikTok, and Pinterest. It allows brands to foster deeper community ties and loyalty among consumers.

Cons

  1. The culture of instant gratification. With features like one-click transactions and same-day or next-day delivery, consumers have come to expect immediate gratification. This can diminish the joy of anticipation traditionally associated with shopping and affect broader perspectives on patience in life.
  2. Impulse purchasing. With our smartphones in our pockets, we can now browse and purchase products from anywhere, anytime. This convenience has led to a surge in impulsive buying decisions, as customers are constantly bombarded with targeted marketing messages and have access to a vast selection of products with just a few taps.
  3. Challenge for local businesses. Online platforms like Amazon and Walmart offer many products and services at attractive pricing, making it difficult for small, locally-owned businesses to compete. M-commerce can also lead to customers sidelining neighborhood brick-and-mortar establishments in favor of the convenience and wide selection of online products.

Wrapping up

M-commerce is a steadily growing industry that has already reshaped online shopping. Such technologies as voice shopping, augmented reality, social commerce, and contactless payments will form the e-shopping future.

Mobile app development services can be valuable for businesses that want to develop and launch mobile apps. If you own an e-commerce business, ensuring your website and mobile app are upgraded for mobile shoppers is crucial. Using social commerce platforms to reach your target audience on their mobile devices would be best.

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