All You Need to Know About Personal Injury
Life is full of surprises. Some may be good and genuinely bring joy to your heart, while others can be tragic and leave you nursing mental and physical injuries. One of them is personal injury.
While the term may be pretty straightforward, many people do not know what injuries qualify as personal injuries. As such, they fail to get the right compensation whenever they are involved in such cases.
With this in mind, this post will dive into the ins and outs of personal injury and divulge what kind of injury qualifies under this class. The intended outcome is that you will be in a better position to seek compensation if you ever get involved.
Types of Personal Injuries
Personal injury is an umbrella term that refers to many different kinds of accidents. They are listed below.
Car accidents come at the top of our list since they are some of the most common types of personal injuries. Surprisingly, most people do not realize that accidents fall under this class.
Therefore, if you have been involved in any kind of accident where you were not at fault and suffered any injury, you may file a personal injury claim for appropriate compensation. If another driver was responsible, you could file a lawsuit against them.
Harmful Commercial Products
What if you develop an injury from a commercial product such as a chemical? In that case, you can file a personal injury claim against the product manufacturer. However, remember that there are some thresholds you have to meet.
For instance, you have to prove that the manufacturer was actually aware of the harmful effects of the product and still went on and sold them to you. This way, the claim is more likely to be successful.
Contaminated Food or Drink Products
This injury is pretty much the same as the one listed above. This is when consumable drinks and food cause bodily harm due to defects. In such cases, then you can file a claim against the manufacturer.
Similar to commercial products, you also have to show that the manufacturer was aware of these defects when selling the products to you. That way, your claim will likely work, and you can receive the appropriate compensation.
Many people do not know that workplace injuries are also encompassed under personal injury cases. This may be partly because some conditions must be fulfilled for such cases to fall under this class.
While you may be liable for workers’ compensation benefits, in some specific scenarios, your employer may also be held at fault in a personal injury claim. This is likely to happen in scenarios when the accident resulted from negligence and unsafe working conditions.
Motorcycle accidents normally result in serious injuries. In cases where another driver was responsible for the crash, you may file a personal injury claim against them.
If you get injured due to bad medication, you may also file for a personal injury claim. Here, you need to prove that the medicine manufacturer was aware of the drug’s risks when selling them to you. You must also show that this party failed to notify consumers of these risks.
Slip and Fall Accidents
Many people fail to seek compensation after suffering injuries from slip and fall accidents since they are unaware that these fall under personal injuries. The truth is that you can seek compensation from the property owner.
Faulty Protective Equipment
If you ever get injured after using faulty protective equipment, you can file a personal injury claim against the manufacturer. You also need to prove that the company was aware of these risks and sold the item to you without a prior warning.
Defective toys can lead to injuries despite being used in the right way. In such cases, you can file a claim against the manufacturer for compensation for the damages. You must also show that the company was aware of risks and failed to warn buyers.
A Final Word
Above are some of the most common cases that fall under personal injury. What if you ever get involved in any kind of accident? Even if it is not among the above mentioned ones, you need to contact Crystal Del Toro of Del Toro Law Firm for advice on the appropriate compensation.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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