Business
Amigo Loans’ James Benamor Banks £3 Million Pay Day

James Benamor, the founder of highly criticized sub-prime lender Amigo Loans has enjoyed a very wealthy start to 2020. The self-confessed former petty criminal who was born Rachid James Benamor, the son of Tunisian immigrants, has banked for himself a £2.9m dividend payout despite being a difficult year a difficult year for Amigo Loans and James Benamor.
Having previously left the board, Benamor, who owns 61% of the company through his vehicle Richmond Group, made a spectacular comeback at the end of the year, returning to the board, and prompting Chief Hamish Paton, chairman Stephan Wilcke and pay committee chairperson Clare Salmon to depart from the troubled lender.
This is a year which saw the Amigo Loans share price more than half, profit warnings, a massive spike in customer complaints and heightened fears of a regulatory crackdown. Yet, despite all this, profits at his holding company inched higher to £70.8m in the year to the end of last March, from £66.9m the year before. The dividend payout was a result of those figures, although 2020 results will most likely tell a different story.
Customer complaints have soared throughout the last 12 months, with more and more disgruntled clients winning cases against Amigo Loans and receiving an Amigo Loans refund. By the end of November 2019, Amigo Loans there were 222,800 borrowers, up 34,000 from the same time last year. However, complaints about Amigo Loans more than doubled in the same period with the to the Financial Ombudsman Service ruling in favour for 59% of the complaints, forcing the Bournemouth based loans company to set aside £10.4m to cover refunds, compensation claims and customer payouts.
The company has also come under heavy criticism from members of parliament. Wes Streeting, a former member of the Treasury select committee and Labour MP for Ilford North, said: “I think it’s worrying that people are turning to short-term, high-interest lenders in greater numbers, but also that the number of complaints is rising. These complaints suggest the problem is not going away. It’s something that needs looking at urgently by the committee.” Meanwhile, Stella Creasy, the Labour MP for Walthamstow said: “These legal loan sharks are trapping people in debt and need to be cracked down on.”
As the complaints and regulatory headwinds around the sub-prime lender gather momentum, the £2.9m dividend payout enjoyed by Benamor may will be his last. Despite Amigo’s loan book standing at £730.7m in December, up 8.8 per cent on the year, approximately £54m of Amigo’s loans were at least 31 days overdue at the end of Q3 in 2019, up from £33m a year ago, which means further complications for the UK’s largest sub-prime lender. Watch this space.
Business
Hustle Division Evolves into HD AI Lab Group: A New Powerhouse in AI-Driven Marketing

Los Angeles, CA — May 8th — Hustle Division, the award-winning agency behind Gold and Platinum campaigns for brands like PrettyLittleThing and Zootiez by Future — and legendary artists like 50 Cent, Snoop Dogg, Warren G, Normani, Saweetie, Tyga, YG, and will.i.am — is officially rebranding into HD AI Lab Group.
This major evolution is led by E.G., a proud Latino entrepreneur, who also owns Zooly.ai, a fast-growing AI company backed by major investors and already trusted by top brands across the NBA, NHL, and entertainment.
HD AI Lab Group brings together creative energy and real AI innovation to help brands, artists, and businesses grow in today’s world.
“This isn’t just a rebrand — it’s the evolution of everything I’ve built, now powered by real AI to shape the future of marketing,” said E.G., Founder & CEO of HD AI Lab Group.
Stay tuned and follow the journey on the newly revamped Instagram: @hustledivision
Media Contact:
[email protected]
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