Card-Not-Present (CNP) transactions are generally known to be riskier than Card-Present transactions, as they leave both the customer and the merchant open for fraud.
Online shopping is no longer the future, it’s the present.
In fact, 75% of people worldwide shop online at least once a month! This is according to Statistica, who has also reported that eCommerce sales are predicted to go as high as $4.2 trillion by the end of 2020 and over $6.5 trillion by 2023.
It’s no surprise then, that Card-Not-Present (CNP) transactions have become all the more prevalent. But, what exactly are card-not-present transactions? And, are they safe?
What Are Card-Not-Present Transactions?
First thing’s first, you’re probably already familiar with traditional Card-Present transactions.
Card-Present transactions are when a customer swipes a credit card through a terminal or mobile swiper, and the payment is processed by a merchant processor that facilitates the transfer of funds from the customer’s bank account and into the merchant’s business bank account.
In effect, a Card-Not-Present transaction is pretty much the same thing — funds are transferred from a customer’s bank account to the merchant’s bank account by a ‘middleman’.
The only difference is that, because the transaction is happening virtually, there is no way of physically swiping a card through a terminal. Which basically means, that the transaction has to happen with the card not present.
Evidently, this changes a lot of things. Including how the payment is settled.
Because, CNP transactions are initiated and authorized with the customer inputting their card credentials (their account number, card expiration date, card security code, etc.) through a payment gateway available on the merchant’s eCommerce store.
And, unfortunately, because it’s harder to prove card ownership with CNP transactions, it’s definitely riskier than traditional CP transactions. After all, with CP transactions, at the very least, the card’s physical presence allows for a more direct authentication process.
What Are the Risks of CNP Transactions?
As described above, because CNP transactions are virtually facilitated, there are more definite risks involved. And, the most common types of these risks are:
- Credit Card Fraud: Credit card fraud is more likely to occur for CNP transactions because it’s much easier to steal relevant credit card information (the account number, expiration date, security code, etc.) than it is to physically steal a card. This type of fraud definitely affects the card owner — who may not even notice that their card is being used to purchase items without their consent. But it can affect merchants as well — as it could lead to chargebacks.
- Chargeback Fraud: A chargeback fraud occurs when a customer purchases and then receives goods and services from a merchant and then has their payment returned to them by the bank because of an issue with the transaction. In this case, the merchant is at an obvious loss — as they lose out on both their product and the payment.
Either type of fraud is incredibly damaging for the merchant, and potentially damaging for the customer as well — which is why it is so important that you know how to protect your business, and secure your customers, from these types of risk.
The Bottom Line: How Can You Protect Your Business from The Risk of Card-Not-Present Transactions?
Fraud is an incredibly real danger. And, as mentioned, the risks of fraud are definitely higher for Card-Not-Present transactions. Fortunately, however, it’s not all bad. There are ways of mitigating these risks — whether you’re the buyer or a merchant.
For merchants, as an example, you can hire a merchant processor like Platinum Payment Systems, who offer both fraud and chargeback protection. And thus, can help support you with navigating through the risks involved.
In fact, in a recent interview, one of Platinum Payment Systems’ managing founders, Jed Morley, said: “Our goal with PlatPay, is to help others solve their payment processing problems and support them with whatever else they need to handle the risks and balance the different types of payments they receive.”
And so, again, while CNP transactions are not quite up to the same security standards as CP transactions are at present, there are ways of protecting yourself and your business from the risks. It’s just a matter of finding a solution that will work for you.
Bringing clean water – Christopher Kenny’s Preservation Earth Project
Science plainly shows that a human can survive three weeks without food, yet most individuals cannot survive three to four days without water! Dehydration sets in, and the person will go into shock and become vegetative even if they continue to breathe. In other words, water is an essential requirement. A living thing cannot thrive without it. Nonetheless, it is a horrifying truth that billions of people worldwide lack access to safe drinking water.
In developed countries, when everything from technology to luxury is available, receiving clean water at home is as ‘natural’ as breathing fresh air. Most individuals in advanced nations may not pay much attention to it, but this is not the case for the rest of the globe. Many countries continue to lack access to clean water sources or water appropriate for human use. Safe drinking water, sanitation, and hygiene at home should not be limited to the wealthy or those who live in cities. These are some of the most fundamental human health requirements, and all countries must ensure everyone has access to them.
The Preservation Earth Project (PEP) made its way to Tsaile, New Mexico. Over time, uranium mining, fracking, and pesticide abuse damaged the water supply, resulting in a high occurrence of numerous illnesses. Approximately 35% of the Navajo people do not have access to flowing water, and some must go to a remote location to fill barrels with water from a polluted local spring.
There is no doubt that climate change is boosting storm strength. Recent natural catastrophes have heightened the need for groups to step up and give support, answers, and relief to individuals affected by such natural disasters. The Preservation Earth Project is a non-profit organization that provides support, education, and solutions to help society transition from fossil fuels to renewable energy.
A look back at Christoper Kenny’s life
Chris Kenny was born in Summit, New Jersey, on May 4, 1961. He was one of twelve children. In 1980, he received a B.A. in economics and finance from Warren Wilson College in Swannanoa, North Carolina. He also attended New York University, earning a commercial real estate management degree from the Schack Institute. Since 2018, he has served as the head of Strategy and E-trading at Hartfield, Titus, and Donnelly. Kenny started his career in the U.S. In 1985. He worked as a Treasury Bond Broker. He formerly worked at Bonds.com as the director of fixed income sales and technological development. His academic background is in business and finance. Chris is passionate about developing and promoting renewable energy, mainly when it is used to assist people in need. The potential to aid those in urgent demand as a result of a human-caused environmental or natural disaster is not just a philanthropic act but also a once-in-a-lifetime educational opportunity.
He used solar power on mobile platforms as a backup power source for emergencies, water purification, and water pumping.
His academic credentials are in business and finance. Chris is passionate about developing and promoting renewable energy, mainly when it is used to assist people in need. The potential to aid those in urgent need as a result of a human-caused environmental or natural disaster is not just a philanthropic act but also a once-in-a-lifetime educational opportunity. He has over 38 years of experience in finance as a salesperson, broker, trader, and investor.
Making clean water available to everyone
In 2012, Kenny founded The Preservation Earth Project, a 501(c)(3) non-profit organization. It provides assistance, education, and alternative energy solutions to help society shift to renewable energy. It was involved and aided Haiti several times after the 2010 earthquake, providing portable solar electricity for water purification and medical facilities. In 2020, the business devised a solution for the Navajos’ contaminated water source. They collaborated with engineers and local officials to build, produce, and install a solar-powered water filtration system for the Navajo people of Tsaile, New Mexico. Other activities have included providing portable solar power to the “Cajun Navy” for rescue and clean-up in areas devastated by the 2015-2021 hurricane season in Louisiana.
The project designed, delivered, and installed a solar-powered filtration system that will provide clean drinking water to the local Navajo community 365 days a year for many years to come. Several more initiatives are in the works to provide safe drinking water to Native American communities on the Navajo Reservation.
President’s letters of gratitude
President Jimmy Carter sent Chris two heartfelt letters encouraging him to continue his charitable work. He suggested calling Habitat for Humanity and asking if they were interested in collaborating on a few projects. He and Kenny both helped out at the charity.
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