Lifestyle

Bestselling Author Leonard Sekyonda’s “Become Your Own Hero Again” is Guide to Breaking through Self-Imposed Limitations

Published

5 years ago

July 5, 2019

Leonard Sekyonda has come up with a book, “Become Your Own Hero Again“, appealing to readers of all age groups. This book is an insightful guide to breaking through the self – imposed limitations that usually hold people back from achieving their dreams and their true potential. After reading this, the readers are forced to question themselves about how their own thoughts are creating a barrier for their success.

One of the reasons why this book has garnered a lot of love and made Leonard the bestselling author is his true experiences and thoughts described in the book. A major push that made him open his mind’s horizons and see the true potential was when one of his colleagues at the part time job encouraged him to read another popular book, “Rich Dad Poor Dad“. This was the turning point in his life and he started desiring more for progress.

At this time, Leonard Sekyonda set up an exciting new business in South Asia, recruiting nurses to the UK. But even then, even with his determination and hunger for success, he kept himself limited due to his thoughts, assuming that people would not like to work with him if he showed his true self. That is when he realized how important his thoughts have become to achieve the greater aim in life. Moving forward, he started writing this inciting book, “Become Your Own Hero Again”, showing the true path of openness to the readers.

Leonard stated, “People often have trouble thinking big when it comes to their lives and careers. The more limitations we have in our mind, the less we will be able to manifest in real life. This book is designed to help you get started, because taking those first few steps is all you need to do. You are already complete and have everything you need for happiness; it’s just a matter of perspective. ”

This book illustrates a series of practical steps that would encourage readers to challenge their negative thinking, and break away from toxic relationships. With a guide to setting realistic and achievable short and long term goals, the author helps readers to aim high and achieve their dreams.

Lifestyle

Duravo’s Success Story: Engineering the Perfect Suitcase

Published

5 days ago

September 11, 2024

Michelle Langton

Photo credit: Duravo

By: Mae Cornes

When Matt Muhr and Dan Cooper founded Duravo, they started with something other than luggage design. Instead, their journey began unexpectedly: the world of tactical and anti-ballistic gear. This unconventional background led them to discover a self-reinforced composite material used in professional sports equipment, military gear, and automotive components.

Working closely with a German engineering team, Muhr and Cooper developed Flexshell™, a material that combines strength and lightness. “We saw an opportunity to bring advanced materials science to an industry that hadn’t seen significant innovation in decades,” Muhr explained.

A Lightweight Contender in a Heavy-Duty Market

Duravo’s entry into the luggage market came at a time when established brands dominated the landscape. However, the company’s focus on material innovation sets it apart from competitors.

The Duravo International, an expandable carry-on, weighs just 5 pounds, making it significantly lighter than many competitors’ offerings. This weight reduction doesn’t come at the cost of durability or capacity. The suitcase expands from 37 liters to 46 liters, providing travelers with flexibility without exceeding airline size restrictions.

Cooper noted, “Our goal wasn’t just to make another suitcase. We wanted to change how people think about luggage durability and weight fundamentally.”

Rigorous Testing: Proving Durability in the Lab and on the Road

To validate its claims about Flexshell’s durability, Duravo invested heavily in product testing. The company reports subjecting its luggage to weighted tumble tests, extreme drop tests, and thousands of handle yanks.

The company does not publicly share specific test results, but it states that Flexshell provides five times the strength of traditional plastics used in luggage. This claim would represent a significant advancement in luggage materials if independently verified.

Technology Integration: Beyond Basic Storage

Duravo’s products incorporate several tech-friendly features, reflecting the changing needs of modern travelers. The luggage includes built-in USB access for charging devices, a hidden sleeve for tracking devices like AirTags, and compartments designed to protect electronics during travel.

These additions address common pain points for travelers, such as keeping devices charged and preventing lost luggage. However, it’s worth noting that some of these features, such as USB charging ports, are becoming increasingly common in premium luggage offerings.

Market Performance and Customer Reception

Since its launch a year ago, Duravo reports generating over 1,500 customers. While this number suggests steady growth, it’s modest compared to established brands in the luggage industry. The company currently limits its market to the U.S. and Canada, indicating potential for expansion.

The company reports positive customer reviews, a critical factor in the luggage industry, with an online star rating of 5 out of 5. However, independent verification of these ratings and a larger sample size would provide a more comprehensive picture of customer satisfaction.

Challenges and Competition in a Crowded Market

Despite its inventive method, Duravo faces significant challenges. Established brands like Away, Monos, and Tumi command substantial market share and brand recognition in a highly competitive luggage market.

Duravo’s focus on high-end materials and manufacturing in Germany will likely result in higher production costs. This could make it difficult for the company to compete on price with brands that manufacture in regions with lower production costs.

Environmental Considerations and Future Directions

Duravo emphasizes the eco-friendly nature of its products, stating that Flexshell is recyclable. However, specific data on the material’s environmental impact throughout its lifecycle is not readily available. As sustainability becomes increasingly important for consumers, more transparent and detailed environmental information could benefit the company’s market position.

Duravo’s success may hinge on its ability to scale production while maintaining quality, expand its product line, and effectively communicate its value proposition to a broader audience. The luggage industry’s recovery and growth following the COVID-19 pandemic will also play a crucial role in shaping the company’s trajectory.

As Duravo continues developing its brand and product line, its story is an interesting case study in bringing materials innovation to a well-established consumer goods category. The company’s future success will depend on its ability to balance innovation with market demands and effectively compete with more prominent, established brands.