Gambling Major Betsson takes a significant stride towards consolidating their business standing through a rebrand of all the Netherlands-facing web casino platforms with the local-level market. The company takes this move is to reorganize its business standing.

A few days back, the Senate house at Netherlands, passed a bill for web-based gambling, within the objective to expand the market for this form of entertainment in the country. For this reason, Betsson decided to change its earlier approach, and the rebranding on the web casino platforms is the most significant move made in this regard, till date. Erstwhile popular as Kroon Casino and Ornaje Casino, will now be known by different names, though, these platforms retained the similar titles, since the takeover made by Betsson in the year 2014. However, this rule will not be applicable to the providers who have already attracted penalties from competent authorities. Providers who feature a similar standing would now go through a phase of blackout phase, spanning about 2 years, before these providers can apply for a Dutch License.

Also check: Kroon Casino Review

Rebranding the web-based Casinos 

A few days back, the regulatory body for web-based casinos in the Netherlands, imposed a fine of 300,000 Euros on Betsson. This was not the first instance of conflict between them. Rather, the conflict between these bodies has been consistent for years, with these parties arguing over the Do’s and Don’ts. Even the matter has been dragged to the court of law when the regulatory body directed Betsson to stop its operations for violating the EU Regulation. But, a Hague-based Court gave the verdict against Betsson.

As of now, for a bid for getting themselves back in the domain of web casinos to serve the customers, Betsson decided that it will continue its operation under a new name changing its erstwhile name Kroon Casino to that of Casino Winner. The traffic trying to access the old website will be automatically directed to the new website. On the other hand, Ornaje Casino is yet to complete the steps related to rebranding, and after the needful tasks are completed, it will be known as Loyal Casino Brand.

The key purpose for taking this move is to escape the verdict of a ban for 2 years so that it can offer its services to the Dutch people in a legal manner. The country has passed a new regulation in this regard that will now allow foreign companies to enter the market of 2020.