Business
Brother Ben X Digital Real Estate Program Is COVID-19 Kryptonite
Ben X describes the Digital Real Estate program and how it got started.
I teach people how to become mentally, spiritually, and financially free through my Digital Real Estate program. Our company Assets Before Splurging have several courses and classes but the top tier program is Digital Real Estate which teaches you how to build and scale your business online with passive IMPACT to bring about passive INCOME. I often teach my students, “don’t focus on passive income… instead focus on passive impact, because the more people you impact the income will come.
The idea of me creating a program stemmed from me gaining over half a billion views on Facebook alone, 40+ million on Youtube and over a million followers on social media earning 6 figures in my early 20s after having no degrees in what I’m doing. People all over the world began asking me for advice and guidance on how to do what I did so I created a program showing them just that. I dropped out of college after hearing the Honorable Minister Louis Farrakhan teach on “debt is slavery” and I honestly was not learning anything valuable in college, so the creativity came from my adversity.
Within the last year I teamed up with my brother Jake Tayler Jacobs and we’ve built a 7-figure financial and life institute. We came up with Digital Real Estate name one day on our podcast and the concept has been impacting thousands. We teach how to find your purpose, tie it into your Digital Real Estate business, how to create content properly, find your target audience, even how to make money without your own product and how to scale it to a six figure business the same exact way we did.
One of my biggest accomplishments is helping thousands of people change their mindset about themselves, life, and their finances. To be specific, for me my biggest accomplishment in business outside of impacting so many people is the impact the business had on Jason King (@Jason.king.biz on Instagram) he came into the course after being laid off due to COVID-19 and made $11,000 in 4 weeks. He was so helpful inside of our private Facebook group we made him a coach for the Digital Real Estate program, he started to get so many testimonials that Jake Tayler Jacobs and I hired him under ABS and now he has his own podcast, teaches weekly on Facebook and have a whole new energy compared to how he first came into the class.
The second biggest accomplishment is the impact the program had on a brother named 11Hrtz(on Instagram). He came into the program and procrastinated, and months later finally applied and made $1500 in one day when he was struggling to make a couple hundred a week due to COVID-19. Unfortunately after revealing this to his family he was robbed and stolen from and he announced this inside of the private group we had, so I decided to raise money for him that night so he could at least get a laptop. That night along with the support of the other tribe member Jake and I gave him $1,000 to get him going and surprisingly he did much more than just buy a laptop to get on his feet. In just a couple days he used that money to not only buy a laptop but buy a digital asset and sold it making $10,000 in one day. The great part about this story is he bought my course homeless and he was homeless when he announced he was robbed and because of the Digital Real Estate program he is doing well and in high spirits.
Lastly a big accomplishment of ours was making $200k+ in the month of June now scaling up with the next goal of doing $500k per month in our Life & Financial institute. This accomplishment was last purposely because to me life isn’t about the passive income, but about the passive impact, the bible says seek ye FIRST the kingdom of heaven and all of its righteousness and all of these things will be added to you, so what makes this a real accomplishment is being able to be an example that when you accept your own and be yourself God will bless you with what was promised.
As a student of the Honorable Minister Louis Farrakhan we are taught to do for self and don’t wait on others to do for us what we have the power to do for ourselves. One of the things I learned in business is that you don’t have to guess the business because business is about providing a service or product, so it’s more so about listening. So over the years I listened to the questions that my community asked me about making money and running a business online and I built the program based on what I did and what they asked me about. Another motivation was me HATING MY JOB, I worked out a warehouse job that reminded me of the plantation I read about then I worked at FED-EX and had an awakening thought. The thought was, “I’m throwing all these boxes on the truck, if I came to work next week going 10x harder throwing a thousand more boxes on the truck my paycheck will be the same, but if I worked for myself the more productive I am the more reward I receive” and it was it from there… I fired my boss before he fired me.
Minister Louis Farrakhan said “adversity is the mother of creativity” so being that I dropped out of college and quit two jobs I had to become creative and be consistent and I knew if I was able to do it and I dropped out of college than my people who are from the same background as me could do the same and it has been a success.
Honestly… there has been no challenges due to Covid-19. Covid-19 and this pandemic has made business sky rocket and maybe the only challenges we’ve had was having our money tied up by stripe because we scaled a lot faster than expected so they have our money on hold because they deemed it at risk for disputes because we scaled so fast. Due to Covid-19 everyone is watching and shopping online, so it made people value and more attention to what we’ve been teaching the whole time. How we overcame the stripe problem was switching merchant accounts to a company that supports our community that we have built a relationship with. We showed proof of funds, explained why our business scaled so fast they understood, and we got back rolling. In the meantime, of getting the backend together we continued to promote, but put everyone on a waiting list as we fed them content leading them to crave for the programs. When we opened back up sales began to roll in like we never left.
Honestly I think it’s due to what’s going on in the world today, it’s forcing them to see what I’ve been teaching and talking about over the years. One of the things I explained to them is having an online presence right now is almost paramount for business, although I believe it was even before COVID-19. Watch time is increasing on social platforms, zoom app usage is growing rapidly and online sales are increasing due to people not wanting to be around everyone due to the virus.
One of the things that may catch their eye about our program is the multiple ways you can make money. I’m often asked, “do I have to have a business or product to succeed in Digital Real Estate?” and the answer is absolutely not, because we show you how to make money with a product/service or without one. Not only that, but many schools are closed down and the ones that did open I saw in New York, coronavirus creeped in so it closed back down, this has forced parents to think about home schooling. What better way to pivot than to learn how make money online from home passively and be able to spend more time with your family.
Business
How Technology Drives Value Creation in Private Equity
How technology drives value creation in private equity is now one of the most actively debated topics among institutional investors and fund managers. A decade ago, technology was largely a cost center in PE-backed companies. Today it sits at the center of margin improvement, revenue growth, and exit multiple expansion. Firms that figured this out early are generating better returns with less reliance on financial engineering.
The shift happened for a practical reason. As interest rates rose and deal multiples compressed, financial leverage stopped doing the heavy lifting. Operational improvement became the primary value creation lever. Technology accelerated what was possible within the ownership period.
How Technology Drives Value Creation in Private Equity Operations
Operational improvement through technology produces the most measurable results. PE firms apply technology tools to reduce costs, increase throughput, and improve decision-making speed inside their companies.
Digital Process Automation in PE-Backed Companies
Manual processes in back-office and production functions carry real costs. They consume labor, generate errors, and slow down the information flow that management teams depend on. Automation tools eliminate these costs without requiring headcount reductions that disrupt company culture.
The most impactful automation deployments in PE-backed operations include:
- Accounts payable and receivable automation that compresses billing cycles and reduces days sales outstanding
- Production scheduling software that reduces downtime and improves throughput in manufacturing environments
- Inventory management systems that cut carrying costs by aligning purchasing with real-time demand signals
- Quality control automation that reduces defect rates and warranty claims in product-based businesses
ZCG Consulting (“ZCGC”) works with companies across industrials, manufacturing, packaging, and consumer products to identify and implement automation programs tied to specific financial outcomes. The approach connects technology investment to measurable margin improvement rather than treating automation as a general upgrade.
Data Infrastructure as a Value Creation Tool
Many PE-backed companies arrive under new ownership with fragmented data systems. Different departments use different tools. Reporting requires manual consolidation. Leadership makes decisions with incomplete information.
Fixing that infrastructure creates immediate value. Integrated data systems give management teams real-time visibility into revenue, cost, and operational performance. That visibility accelerates decisions and surfaces problems before they become material.
James Zenni, founder and CEO of ZCG with over 30 years of capital markets experience, has consistently emphasized that information quality drives investment performance. That view shapes how ZCG approaches technology investment across the companies in its portfolio.
Technology Drives Value Creation in Private Equity Through Revenue Growth
Cost reduction gets most of the attention in PE operational improvement, but technology also drives revenue growth. The mechanisms are different, and they compound differently over a hold period.
E-Commerce and Digital Customer Acquisition
Companies that sell primarily through traditional channels often leave significant revenue on the table. Adding e-commerce capabilities or investing in digital customer acquisition expands the addressable market without proportional cost increases.
PE firms that invest in digital revenue channels generate higher growth rates during the hold period. That growth rate difference translates directly into exit multiple expansion.
Revenue growth technology applications in PE-backed companies include:
- E-commerce platform buildouts that open direct-to-consumer channels alongside existing wholesale relationships
- Customer relationship management systems that improve retention and increase repeat purchase rates
- Digital marketing infrastructure that lowers customer acquisition costs through better targeting and attribution
- Pricing optimization tools that identify margin improvement opportunities without volume loss
Technology-Enabled Customer Experience Improvements
Customer retention is cheaper than customer acquisition. Technology investments in customer experience, service speed, and product quality consistency reduce churn. Lower churn produces more predictable revenue. More predictable revenue supports higher exit valuations.
ZCG deploys Haptiq Technologies and Solutions, its 300-plus-person technology division, to support digital transformation across its companies. The platform was founded 20 years ago and manages approximately $8 billion in AUM. It brings implementation resources that most individual companies cannot afford to build internally. That capability gives ZCG’s companies faster access to technology improvements at lower execution risk.
Building Technology Capability Within PE-Backed Companies
Technology investment during the hold period creates value in two ways. It improves financial performance during ownership. It also makes the business more attractive to the next buyer.
Strategic buyers and later-stage PE funds pay premium multiples for companies with modern technology infrastructure. A business with integrated systems, clean data, and digital revenue channels commands a better price. A comparable business running on legacy platforms does not.
The ZCG Team structures technology investment as part of the initial value creation plan for each company. Priorities get set at entry based on the gap between current capability and acquirer expectations.
This pre-sale positioning approach changes how technology investment gets funded and sequenced during the hold period. Projects that improve financial performance and exit readiness simultaneously get prioritized. Projects with long payback periods that do not improve the sale narrative get deferred.
How technology drives value creation in private equity is ultimately about execution discipline. The tools matter less than the clarity of the financial objective each technology investment must achieve.
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