Lifestyle

Car Accident Rates Are On the Rise Again

Published

4 years ago

August 27, 2021

The Covid-19 pandemic was undeniably an extremely unfortunate time for the entire world. However, early research has already indicated that the pandemic may have had some effects that were arguably positive. While these effects likely can’t make up for the negative impacts of the pandemic, they are deserving of study.

For example, people were driving far less often during the pandemic. This naturally had a positive impact on pollution levels throughout the globe. It also appears to have resulted in a decrease in motor vehicle accidents.

Sadly, it appears that trend is reversing. Now that the pandemic is ending and more people are driving often when compared to 2020, car accident rates are once again on the rise.

The fact that there are more cars on the road again is the main factor accounting for this reversal. That said, other factors may also be impacting a rise in car accident frequency.

For example, because people were driving significantly less during the pandemic than they typically would have during a normal year, their skills behind the wheel may have diminished. Returning to busy highway driving after not driving very much at all for almost an entire year can naturally be difficult for some. It’s possible this factor is also contributing to an increase in car accident rates.

An increase in car accident rates can have potential economic impacts for a variety of reasons as well. For instance, insurance companies are taking a greater financial hit than usual due to the rise in accidents. Additionally, many companies are responding to high insurance rates by purchasing less insurance than they may need, which could lead to financial ruin if their drivers are involved in numerous accidents for which they do not have coverage.

It’s important that everyone from the owners of large organizations to individual drivers take essential steps to guard against motor vehicle accidents. This involves more than simply practicing safe driving habits.

The steps one can take to help curb this alarming trend will depend on who they are and what degree of power they have. For example, the owners of companies who rely on drivers must ensure they enforce hiring policies that minimize their chances of hiring drivers who are unqualified for their jobs. They must also provide effective and thorough training.

On the other hand, the parent of a child just learning how to drive must provide them with clear and accurate instruction. If they’re unable to do so for any reason, they should strongly consider purchasing driving lessons for their child.

All that said, it’s also wise for drivers to familiarize themselves with the steps they should take in the event that they ever are involved in an accident. Drivers should understand the insurance laws in their state, know whether they can hire a personal injury attorney in the aftermath of an accident, and more. It may not be pleasant to imagine being involved in a motor vehicle accident, but because they are on the rise, drivers must prepare accordingly.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

1 week ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.