Chelsea Truck Company, Kahn Design, has taken another step forward by introducing another custom Land Rover Defender. The U.S. car tuner which has been known for launching Land Rover Defender has come up this time with a retro-inspired Defender Homage II Edition. Many modifications have been introduced in this model to make it look awesome in terms and also special care has been taken to improve the working of this new Land Rover Defender.
The headlights are placed on the radiator grille and 200 mm (8 inches) of extra wheelbase is introduced in this version. It has the traditional Chelsea Truck body kit just like other vehicles of this category. Its front portion has been inspired by the Series 2 version and the external roll cage has been painted black. Another version of this category, Land Rover Defender 90 will be out in the year 2020.
Not only the outer looks, but also the interior of this Land Rover Defender has been developed in an excellent fashion. The console has been placed in the centre and it is upgraded to the latest version. Apart from the seats, the new center console, the dashboard, the doors, the sun visors and also the ceiling have been covered with fine leather upholstery. However, Chelsea Truck Company has not revealed anything about the upgradation in the performance of its Land Rover Defender Homage II Edition. One thing is sure that customers are willing to pay the price with a higher value than the SUVs.
American Women are Shifting to Wearing Jeans After a Decade Long Love for Athleisure
NEW YORK – In its report, the NPD group has revealed that the trend of wearing jeans is coming back in America as there is a surge in the American women wearing jeans. The report highlighted that sales of women’s jeans in the US had increased by 22 million units in 2018 in comparison to 2017. This, in other words, means about 365 million pairs were sold in the US. For the last 10 years, people had mostly worn gym clothes to remain comfortable. Due to this, there was a boom in the athleisure sector in the country which resulted in the downfall of the Denim industry in the market. But now, the trend has been changing on a large scale which means American women are choosing Denim jeans to wear.
According to the marketing research of Euromonitor, the compound annual growth rate for the sale of designer jeans in the US will rise by 1% between 2018 and 2023. However, in the time period between 2013-2018, this growth rate stood at -2.3% and in the same period, the sale of sportswear landed at 6%. Marshal Cohen, the chief industry advisor for NPD while releasing his statement in the press said that the recent growth in the sale of women’s designer jeans will boost the Denim industry on a large scale. He further said that the growth in jeans sales is due to women majorly buying denim at off-price and low-cost retailers such as TJ Maxx or Ross Stores. Due to this, women jeans’ sale has increased to almost 30% in the year ending February 2019 which equals to a 17% total unit sales.
However, the growth in the specialty store channel which covers retailers such as American Eagle, H&M and Topshop were not impressive and it only registered 6% growth rate in jeans sales. Women are preferring less expensive and more comfortable stuff in jeans. The sole motive of marketing teams of various companies should be to increase the sale by introducing more discount rate and high comfort in clothes.
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